Lucie Němcová Email & Phone Number

Prague, Czechia

Hlavní Město Praha, Česko

Hlavní Město Praha, Česká Republika

Responsible for determine, maintain, automate and optimize customer targeting across digital and direct mail while collaborating with team members.Partners with Marketing/Business Analytics and Marketing Systems team to identify new modeling, automation and implementation opportunities.

Hlavní Město Praha, Česká Republika

Responsible for deliver a CRM strategy, create and manage CRM campaigns, ensuring the databases are segmented effectively for targeted marketing activities, developing tests and learn strategies for all aspects of CRM to ensure the most effective approach for the company

Hlavní Město Praha, Česká Republika

Clients: Dr.Max (CRM - Loyality program, private & exclusive labels), Boehringer Ingelheim, GSKConsumer Healthcare (Voltaren), L'Oréal (Vichy, MyMakeup)Responsible for: Independent management and preparation of online / offline campaigns, CRMactivities, social media projects, direct marketing, content management, development of labels, launch of novelties, all projects were creatively driven - data inspired.

Praha

Clients: Maspex (Tiger, Kubík, River, Relax) , Unilever (Carte d´or, Saga, Knorr), Storck (Merci, Knoppers),Nestlé Professional, Danone (Danonino), JTI (Ronson), Ravak, aj.Responsible for: Management and preparation of on-line/off-line campaigns, consumer competitions,trade marketing activities - instore promotion, hostesses‘ activities, print materials.

Praha

Clients: Duovize, Ecobat, Allivictus, ...Responsible for: Management and preparation of offline campaigns, PR projects and events.

Master Of Business Administration (Mba), Management

Bachelor Of Business Administration (Bba), Economics And Management

Marketing

Economics Lyceum