Lucija Matašin Email & Phone Number

Croatia

• Ability to design trade marketing strategies and contribute to the development of innovative promotional mechanics. Ability to validate channel strategies in conformity with brand objectives.
• He/she provides analysis and reports to develop the channel strategy and helps making pre- and post- evaluations of promotional activities by brand/customer/region in line with the brand strategy.
• Collaborates with brand managers and sales team to build plan of product communication in retail chains and wholesalers.
• Responsible for planning and managing designated budgets.
• Collaborates with marketing team to turn the “selling stories” into sales tools to effectively present the brands, the products, and the marketing initiatives to their customers.
• Manages the point of sales material for retail & wholesaler channels (including budget, logistics, development, distribution, assortment…) by finding the most efficient solutions.

Zagreb, Croatia

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and asses against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitor´s activities to identify opportunities and key issues

Zagreb

• Regular monthly control and reporting on marketing budget spend by market category and brand (conduct regular Monthly PFME report, check and update CRM accordingly)
• Managing the invoicing and financial operational activities
• Perform on-going detailed analysis specially focused on competition
• Creating and delivering reports conducted from internal and external sources (sales, competitor analysis, market shares etc.)
• Artwork development (packaging adaptation, development of new packaging as well as the packaging approvals), sticker development and coordination between different departments and agencies and suppliers
• Opening codes, process in the SAP and announcing to different departments

Master'S Degree - Marketing

Activities and Societies: Choir ˝Sonus Oeconomicus˝Faculty of Economics and Business

Bachelor Of Applied Science - Basc, Physical Therapy/ Therapist

Education record