Lucija Matašin Email & Phone Number

Croatia

• Ability to design trade marketing strategies and contribute to the development of innovative promotional mechanics. Ability to validate channel strategies in conformity with brand objectives.• He/she provides analysis and reports to develop the channel strategy and helps making pre- and post- evaluations of promotional activities by brand/customer/region in line with the brand strategy. • Collaborates with brand managers and sales team to build plan of product communication in retail chains and wholesalers.• Responsible for planning and managing designated budgets.• Collaborates with marketing team to turn the “selling stories” into sales tools to effectively present the brands, the products, and the marketing initiatives to their customers.• Manages the point of sales material for retail & wholesaler channels (including budget, logistics, development, distribution, assortment…) by finding the most efficient solutions.• Development and maintenance of POS and PR product catalogues for retail & wholesaler channels: regular up-dates to be done (at least once per year).• Ensures that the customer and consumer feedback is taken into account by regularly visiting field.• Propose actions to improve the KPI’s based on the relevant market data analysis.• Leading Category Management projects.

Zagreb, Croatia

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights• Take brand ownership and provide the vision, mission, goals and strategies to match up to• Translate brand strategies into brand plans, brand positioning and go-to-market strategies• Establish performance specifications, cost and price parameters, market applications and sales estimates• Measure and report performance of all marketing campaigns, and asses against goals (ROI and KPIs)• Monitor market trends, research consumer markets and competitor´s activities to identify opportunities and key issues• Oversee marketing and advertising activities to ensure consistency with product line strategy• Monitor product distribution and consumer reactions• Brainstorm new and innovative growth strategies• Align the company around the brand´s direction, choices and tactics

Zagreb

• Regular monthly control and reporting on marketing budget spend by market category and brand (conduct regular Monthly PFME report, check and update CRM accordingly)• Managing the invoicing and financial operational activities • Perform on-going detailed analysis specially focused on competition• Creating and delivering reports conducted from internal and external sources (sales, competitor analysis, market shares etc.)• Artwork development (packaging adaptation, development of new packaging as well as the packaging approvals), sticker development and coordination between different departments and agencies and suppliers• Opening codes, process in the SAP and announcing to different departments• Conduct pre post evaluations of the key national Consumer activities• Responsible for digital content of the brand (Facebook, Instagram)• Assist in development of promotional material with the agencies• Follow up on co-pack and VAP activities

Master'S Degree - Marketing

Activities and Societies: Choir ˝Sonus Oeconomicus˝Faculty of Economics and Business

Bachelor Of Applied Science - Basc, Physical Therapy/ Therapist

Education record