Lucile Minguet Email & Phone Number

Marseille, Provence-Alpes-Côte D’Azur, France

• Définition et deploiement du plan marketing Customer Centric (activités transverses)• Organisation d’évènements à destination des professionnels de santé (congrès, webinaires)• Préparation et présentation des séminaires de vente (France et international) • Organisation et animation de réunions d’Experts, recueil et partage des insights • Suivi des indicateurs de performance (notoriété, satisfaction client, croissance du CA)

Châtillon, Île-De-France, France

• Développement des nouveaux lancements de A à Z (produits et recettes Do It Yourself)• Définition et déploiement de la stratégie digitale : lancement des réseaux sociaux, de l’influence, et développement du e-commerce (focus Amazon)• Elaboration d’un plan de soutien 360° : offre commerciale, activations point de vente et marketing pour regagner de la part de marché sur les huiles essentielles pures

Massy, Île-De-France, France

In charge of the biggest brand portfolio of RB Health France• Development of 2021 brand strategies and commercial plans• Definition of a long-term strategy to develop ibuprofen penetration in France • Implementation and follow up of the local strategy (budget, P&L, innovation launches, activation plot) • Management of a Junior Brand Manager and a trainee

• Innovations: - Daily follow-up on innovations development for 2020+ on: concepts, claims, planning, designs, packaging, formulas. - Preparation of 360° launch recommandations for ENA area: P&L, price positioning, merchandising, media activation, competitors review, e-comm strategy• Communications:- Development of all comms assets for ENA area (5 campaigns / year): TVC, digital assets, A+/B+ e-commerce content, influencers activation. Ex : #VeetParlonsPoils campaign targeting… Show more • Innovations: - Daily follow-up on innovations development for 2020+ on: concepts, claims, planning, designs, packaging, formulas. - Preparation of 360° launch recommandations for ENA area: P&L, price positioning, merchandising, media activation, competitors review, e-comm strategy• Communications:- Development of all comms assets for ENA area (5 campaigns / year): TVC, digital assets, A+/B+ e-commerce content, influencers activation. Ex : #VeetParlonsPoils campaign targeting 13-24yo.- Film production management from A to Z with the creative agency: consumer insight, film shooting, post-production and media orchestration aligned with marketing funnelManagement of a trainee Show less

• Budget management, P&L follow-up, financial forecasts preparation and presentation• Media plan (digital, TV) building for 2018 and 2019, new TV copy development• Launch of 3 new products, definition of their positioning and sales strategy • Management of a trainee

• Sell-in and sell-out analysis of market trends, brands and competitors• Preparation and presentation of recommendations to improve brands' performances • Development of digital and point of sales activations, analysis of their efficacy• Management of a trainee

Asnières-Sur-Seine

• Measurement of the brand's performance and tracking of competitor activities• Understanding consumer needs, their complexity and diversity• Analysing the market and the main trends of the beauty industry • Reporting of products and services concepts, including participation in creative sessions• Involvement in the development of formulas with the laboratory of the R&D department• Setting up of the products imagined by L'Oréal packaging engineers• Preparation of product… Show more • Measurement of the brand's performance and tracking of competitor activities• Understanding consumer needs, their complexity and diversity• Analysing the market and the main trends of the beauty industry • Reporting of products and services concepts, including participation in creative sessions• Involvement in the development of formulas with the laboratory of the R&D department• Setting up of the products imagined by L'Oréal packaging engineers• Preparation of product launches by imagining and building media platforms that accompany the products Show less

Saint-Ouen

Brands : Grey Goose, Bombay Sapphire, Eristoff• Building and managing Grey Goose France’s budget independently• Organizing an exclusive luxury event for Grey Goose, its PR and digital amplification • Analyzing Eristoff, Bombay Sapphire and Grey Goose’s performances on Nielsen• Managing the digital activity of the brands on social networks (Facebook, Instagram) • Participating in the development of new products and limited editions• Overseeing promotions and activations… Show more Brands : Grey Goose, Bombay Sapphire, Eristoff• Building and managing Grey Goose France’s budget independently• Organizing an exclusive luxury event for Grey Goose, its PR and digital amplification • Analyzing Eristoff, Bombay Sapphire and Grey Goose’s performances on Nielsen• Managing the digital activity of the brands on social networks (Facebook, Instagram) • Participating in the development of new products and limited editions• Overseeing promotions and activations of the brands in hyper and supermarkets Show less

Neuilly-Sur-Seine

• Monitoring of the budgets allocated to operators: Heinemann, WDFG, and Nuance • Studying sales and feedbacks to define sales objectives per gate• Setting up the Travel Retail promotions (drafting briefings and kicks-offs)• Organizing equipment orders (supplies, visuals) with suppliers across Europe• Elaborating merchandising recommendations of retail areas on IWD

Région De Lille, France

• Organizing association’s member recruitment, filtering over 200 candidates• Preparing Human Resources process for ISO 9001: 2008 audit• Paying the contributors and declaring the social security returns (URSSAF, DADS1, DAS2)• Carrying out a marketing survey to rebuild the product line of a SME• Analyzing a new potential market for a big company of construction and public works

Région De Paris, France

• Advising and serving the consumers on all product ranges• Contributing to the shop sales amounting to twice the initial objective• Managing storages and setting up the merchandising in the retail area

Master 2 (M2), Business Management

Activities and Societies: General Secretary in EDHEC Junior Etudes Courses attended : Marketing, Strategic Management, Project Management.

Post-Graduate Exchange Program In Management

Ranked n°1 in the Indian Ranking 2016 in the Management Education Category Courses attended : Marketing at the Bottom of the Pyramid.

Education record

Preparatory school for competitive and high-standard entrance exam, major in mathematics