Lucile Rio Email & Phone Number

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Cape Town

BUSINESS DEVELOPMENT:- Optimize inbound requests:Analyze quote requests from online customers.Handle "significant" requests by analyzing customer needs for their future promotional objects campaign and the competitive context to provide optimal responses and the best offer. - Manage the ongoing online orders portfolio through PrestaShop and SAP ERP to maximize conversion into orders.- Oversee the monitoring, delivery, and invoicing of orders processed by Sales Assistants on SAP ERP.- Lead prospecting for new B2B clients, order taking, and follow-up for existing orders.- Coordinate with teams and suppliers in Europe to ensure products meet client needs and are delivered within specified timelines.- Develop regular reports on sales performance and marketing actions for the "SmartObjet" brand.- Utilise Customer Relationship Management (CRM) tools to track orders.- Use of PrestaShop platform, SAP ERP, and tools such as ZenDesk chatbot, Google Suite, Microsoft Office Pro, Canva, Chat GPT, Envato Elements, FreePix, AirTable and Monday.com. MARKETING:- Manage marketing campaigns in partnership with our advertising agencies, including email campaigns, social media, AdWords, and affiliate marketing.- Design and implement marketing campaigns to enhance the website's visibility with Canva and Brevo.- Create and manage promotional activities on social media (LinkedIn, Facebook).- Develop newsletter, affiliate, and SEA campaigns.E-COMMERCE:- PRESTASHOP PLATFORM: Administer and enhance content and the range of products available on our SmartObjet® website, including product descriptions, blog posts, and landing pages.- Develop an optimization strategy to improve website visibility and performance, using web analytics tools to monitor results.- Collaborate with other team members, such as graphic designers and web developers, to ensure content consistency and a high-quality user experience.

Cape Town

COMMERCIAL DEVELOPMENT - Prospection: research of new business clients in South Africa.- Sales and accounts management for business clients: sales support and businesses customer care including bulk orders for professionals.- Supply Chain: sourcing, help with productions management (Chinese factories), help in arranging logistics, import duties, certifications for electronics.MARKETING - Social Media Management: Social Media strategy and campaigns.- Online Marketing: Paid campaigns with the collaboration of other online e-Commerce Platforms, Marketplaces, Google.- SEO Optimisation.- Communication and Marketing Strategy: market research, creation of marketing plan, strategic plan of action, timetable, planning, targets (KPIs).- Branding: help in the creation and elaboration of the brand image and identity.- Analysis and report: the creation of reports with the use of measurement tools such as reports on Google Analytics and other online performance measurement websites.E-COMMERCE- Shopify: Architected and managed the entire Raz Tech e-Store on Shopify, orchestrating a holistic online shopping experience. This included crafting compelling product pages, creating SEO-optimized landing pages, managing inventory, monitoring plug-ins, and optimizing navigation for seamless user journeys.- Reporting: Translated data into actionable insights by utilizing Shopify's dashboard and advanced analytics tools. These insights informed strategic decisions, ranging from product assortment adjustments to targeted promotional campaigns.- Design: Performed front-end design and coding, but relied heavily on Shopify's built-in tools.- Multichannel presence: Successfully managed other online sales channels and partners, such as Takealot, Loot, and Pricecheck.- Online sales: Increase online sales through website optimization and updates, SEO, social media, and paid search.

Cape Town

COMMERCIAL DEVELOPMENT -Online Sales Support/Customer Care: customer support, e-mails, phone, social media, management of online orders, arranging collection and deliveries -Start-up business development and strategy: involvement in the strategy of the start-up with the business partnersMARKETING -Social Media Management: Improving Social Media presence via Facebook, Twitter, and Instagram-Online Marketing: Run of campaigns (Display, Site Under, Emailing, Social Rewarding, Remarketing…), etc. with the collaboration of an affiliate marketing agency, run of paid campaigns with AdWords -Online Ranking: Work on SEO optimization, organic search -Public relations: building relationships with industry journalists, the launch of media campaigns -Communication/Marketing Strategy: the creation of marketing plan, strategic plan of action, timetable -Branding: creation and elaboration of the brand image and brand identity-Analysis and report: Creation of reports with the use of measurement tools such as Google Analytics and other online performance measurement websites -Design: the creation of ads banners for online display, communication materials for in-office, brochures, catalog E-COMMERCE -Commerce Platform Management: In charge of the e-Commerce online store improvement through the Shopify platform, creation of products’ pages’ content, updates, website design-Creation of content: the creation of an internal and external blog, writing of weekly posts

Nantes, France

INTERNATIONAL TRADE- Customer Care: Maintaining strong business relationships with international customers to ensure customer satisfaction by delivering high-quality products with on-time delivery. Three main customers are based in Italy, Greece, and South Africa.- Export Management: Monitoring and managing the entire export process (information chain, logistics, deadlines, production) in collaboration with the production units in France to ensure that orders are delivered on time.- Forecasting (monthly): Collaborating with the production planners’ team to develop production plans and to update forecasts to meet the needs of the business.- Export documentation chain: Collecting, verifying, and sending official documents (Export documentation package) for each order, including invoices, origin certificates, delivery notes, and customs documents.

Nantes, France

INTERNATIONAL TRADE - Export trade documents: I was responsible for updating the necessary commercial documents for the company's exports, as well as creating new documents to meet the needs of customers.- Recontacting prospects after exports Scandinavian Trade Show: following the company's participation in a trade show, I was responsible for following up with the identified prospects to develop business opportunities.- Managing the export orders to an Australian Customer: I participated in the preparation of an order for an Australian customer, ensuring the administrative and logistical management of the export.- Creativity on customer demand for identified products: an Eastern European customer submitted a request for specific products, and I worked on creative solutions to meet their needs.- Working on Export Packaging / Translation: I worked on the translation and design of packaging for products destined for export.

Dongguan, China

This internship included market research for new customers in Argentina and Chile (-PCB markets): - Analysis and Report: Market research for foreign potential customers (Argentina / Chile) (Business to Business)- International Law: Follow up the export and import procedures- Prospection work: Creation of a database of +300 potential customers, phoning and Emailing approach (US prospects)