Lucinda Macpherson Email & Phone Number

London, GB

Hammersmith, London

I am an experienced Communications Consultant, specialising in helping heritage and arts charities create a sustainable future. Current clients include Pitzhanger Manor & Gallery, J.M.W. Turner's House in Twickenham and Emery Walker's House in Hammersmith. I have a successful track record as Head of Communications & Marketing at Historic Houses, and.

Twickenham, United Kingdom

J.M.W. Turner’s House was designed by the UK's greatest landscape artist and is his only former home now open to the public. After an award winning restoration it opened in 2017. I was employed a year later to keep it in the news. Highlights of recent coverage include an interview on the news and two one hour documentary slots on London Live, BBC London.

Hammersmith, London

For 18 months I worked on marketing and communications for an HLF funded Arts & Crafts Hammersmith project, a partnership between The William Morris Society and The Emery Walker Trust, restoring their historic house museums in Hammersmith. I researched, wrote and edited two new websites and managed the project's social media, tripling their Twitter.

Pinner, England, United Kingdom

2022 marked the 150th birthday of William Heath Robinson, the much-loved English cartoonist, illustrator and artist, whose name is synonymous with whimsically complicated machines and inventions. I helped The Heath Robinson Museum, based in Pinner, London, his home between 1908 and 1918, by promoting a programme of events throughout 2022 raising awareness.

Chiswick, London

Guest edited a newsletter and website for seven weeks writing and taking my own pictures for features on artists, homelessness, FGM, politics and current affairs concerning residents in West London. I was invited back in 2021 to edit May and June issues, again creating picture stories and editing content.

Harrow, United Kingdom

Provided PR and Marketing support for the launch of Headstone Manor's new wedding venue.The magnificent timber-framed Great Barn, built to impress in 1506, had been restored and within 3 months or the relaunch, they had taken 33 wedding bookings, way over their projected target. I was then invited back to help launch Headstone Manor museum when it opened.

London

I was Communications Consultant for Chiswick House & Gardens Trust for four years working on major projects. I managed the publicity for their annual Camellia Show, raising its profile (publicity increased 40%) and attendance considerably. I initiated and managed a photographic shoot with internationally acclaimed soprano, Ailyn Perez, the ROH’s Violetta.

Olympia

The Art & Antiques Fair, Olympia is the UK’s largest and most established art and antiques fair, taking place annually in June at London’s iconic Kensington Olympia Exhibition Centre. They invited me to be their first social media consultant for the Winter 2015 and it was such a success, I was invited back to manage their social media for the larger Summer.

London, United Kingdom

Historic Houses (HH) represents 1,600 of the UK's privately and charitably owned historic houses, castles and gardens. These are listed buildings or designated gardens, usually Grade I or II*, and are often outstanding. Many are considered to be iconic symbols of Britain's unique heritage. As Head of Communications and Marketing I reported to the Director.

London, United Kingdom

Consultant for the relaunch of Hogarth's House, the 18th century home of artist and philanthropist, William Hogarth. I secured a radio interview with BBC 4's flagship Today programme, a three minute film on ITV London Tonight, and features in the Guardian and Saturday Times, plus coverage in the Metro and Evening Standard. An audio slideshow appeared on.

Devised media plans, briefed journalists, organized events and produced internal briefing documents. Secured the most coverage ever in its 15 year history for a national event launch. Helped to secure national TV and extensive press coverage for the launch of an Elizabethan garden at Kenilworth.

Planned & implemented crisis PR and media strategy for the Fund for a year while it was facing an international law suit, reporting to Chief Executive. Organised a sell-out fundraiser at Royal Albert Hall. Executed international book launch gaining only positive coverage at a time of crisis for the Fund. Secured coverage on BBC Breakfast news, Sky news.

Media Relations, helped with Private Views, devised PR strategy.

Edited scripts and co-ordinated news and other live current affairs programmes.

Consultant to a range of clients including luxury brand Montblanc writing instruments and top selling magazines at IPC, BBC Publications publications such as Essentials, Woman & Home, TV Times, BBC Homes & Antiques and BBC Clothes Show magazine.I was on the launch editorial team for BBC Homes & Antiques and wrote a dps for this publication and the BBC.

Managed publicity and promotions for 4 IPC titles including their flagship title, Family Circle.

Travel and features editor on London weekly magazine and editor of Good Living. I also wrote for a range of publications and a travel book published by Pandora Press.

Ba Hons, European Studies With German, Iii

Activities and Societies: University TV Production Team Amnesty International Volunteer I studied European Studies with German achieving a.

Post-Graduate Diploma, Art History, Criticism And Conservation, Distinction

O And A Levels