Key member of the strategic planning team responsible for shaping the organization's vision and mission. Developed and implemented an overarching communication and marketing strategy to enhance brand visibility and increase stakeholder engagement and donor activation.- Redesigned, redeveloped, and launched a new website, driving a significant increase in monthly page views from approximately 4,000 to over 32,000.- Implemented best practices for marketing and communications relative to digital strategy, including email marketing, social media, and website, significantly increasing engagement across all platforms.Managed Communications team of two and all aspects of content creation, crafting compelling messaging for various targeted audiences and communicating the organization’s impact and achievements.Conducted research and analysis to identify communication trends and opportunities for improvement.- Monitored the effectiveness of communication strategies, making adjustments as needed to achieve desired communications and marketing goals.Oversaw media relations, securing television and radio spots and crafting Press Releases and Media Advisories.Assumed leadership of the Development department, successfully revamping and implementing the development strategy, and managed two team members during the Development Director’s absence (November 2023 - present).- Developed Major Donor and Individual Donor strategy.- Created Sponsorship strategy and deck for yearly fundraising events.- Implemented an email marketing strategy that raised over $100,000 in 2023.

Created and execute compelling story brand strategies to help brands reach their marketing and branding goals.Developed strategic and comprehensive content creation plans, attuning to social media, podcasting, and other online media best practices and trends.Conducted brand audience analysis to ensure that communication and marketing strategies are effective, integrated, and resonate with target audiences.Developed lead-generation processes that lead to more engagement and are in line with overall communication and marketing goals.

An integral part of the advancement team responsible for raising over $2 million yearly for grade school and church in the under-served neighborhood of Boyle Heights in Los Angeles while growing donor engagement and donations year over year.Established and oversee marketing strategies via social media, email, regular mail, and in-person.- Grew social media accounts by over 50% in the past three years.- Created, produced, recorded, and edited all video assets used on social media platforms such as YouTube, Instagram, and Facebook.- Created, produced, recorded, edited, and developed a marketing plan for the Faith in the Flats podcast.Conceptualize and write all stakeholder communications.- Write Spring & Winter donation solicitation letters resulting in a minimum of $55,000 in total yearly donations and an average increase of over $25,000 over years past.- Write stakeholder outreach email communications resulting in an average 50% open rate and 10% click-thru rate on email communications resulting in increased donations year over year.Responsible for the stewardship of major donors and acquisition of new donors while engaging all levels of the organization's constituency leading to increased frequency of donations for school and church.- Formulated effective strategies to identify, invite, and engage donors through a sales and mission-driven approach to donor solicitation.Work with team to strategize, facilitate, and execute yearly gala and golf tournament responsible for raising a combined (approximately) $500,000 yearly.- Specifically raised net funds raised for the golf tournament by over $50,0000Design and maintain websites for church and school.

Coordinated and led workshops and classes on the Affordable Care Act, workforce & academic development, and customer service for Los Angeles County Departments such as the Department of Health Services, Department of Public Social Services, and Department of Mental Health.- Analyzed workshops and classes in an effort to maintain a high level of efficacy.Case-managed participants in Registered Nursing, Medical Assistant, Home Health Aide, Community Health Worker, and Certified Nursing Assistant programs and cohorts.- Supported participants from intake assessment of academic skills, to the successful completion of the program and eventual hiring.- Provided individualized assistance, coaching, and tutoring while advocating to a potential employer(s) to ensure participants secured employment in the desired field.Developed and taught curriculum for basic computer function (hardware and software) classes for Los Angeles County employees with rudimentary computer skills to prepare them for a new county-wide centralized information database.Developed and taught curriculum for Microsoft Excel classes for Service Employees International Union (SEIU) 721 employees seeking to improve their overall Excel skills.