*Oversee B2B brand and marketing licensing agreements for AARP Services, Inc. (ASI) - a wholly owned, taxable subsidiary of AARP.*Develop and launch marketing campaigns for partner providers Barclays and Norton targeting AARP’s member base.*Responsible for product growth and audience engagement strategies, and relationship management of financial provider portfolio.

*Led the development of programming for AARP's All-Staff Summit (Feb-May 2019). *Responsible for supporting the strategic growth of the AARP Purpose Prize, leading all marketing and communication efforts for the program. Results include a 30% increase in submitted applications. *Worked as a collaborative leader of cross-functional teams. *Procured and led work of external vendors including licensing and buildout of a new award platform and programming for a virtual award event.*Interacted and presented program updates to C-suite leadership.

* Developed and executed outreach and communication strategies to engage AARP State Offices andmulticultural partners for high-visibility health initiatives.* Developed communication strategy and messaging for key issue areas for AARP.* Responsible for leading diverse internal teams to deliver campaign portfolio goals and objectives.* Led integrated campaigns and programs that delivered measurable impact and engagement.

A multicultural communications, marketing and digital media professional bringing a wealth of experience to clients, helping them effectively advocate their causes via marketing, communications, digital and social media.•AARP-Strategic communications and project manager for health communications. Managed enterprise award program, Purpose Prize, awarding 50+ social good entrepreneurs. •Phone2Action-Consultant for social media. Part of #DCTech community•NPR's LatinoUSA-Consultant for social media. Strategic communications, social media community and account management.

*Dedicated team leader and project manager of multiple interactive/digitally integrated projects. *Produced and managed budgets, schedules, estimates, technical specifications and requirements documentation. *Managed vendor partners, quality control of creative, QA, and deployment of all elements within deadlines for diverse portfolio of clients. *Led and pitched new business proposals for digital and social media campaigns and programs targeting Latinos. Won two new accounts for the agency during tenure.

*Provided strategic communication and marketing services across a variety of communication campaigns aimed to raise awareness and change behavior. Developed digital strategies and tactics for a variety of social media accounts for the Centers for Disease Control (CDC) and National Institutes of Health (NIH).*Key player in AIR’s Behavior Change in a Digital Environment (BCDE) workgroup established to provide strategic approach and framework for health communication social and digital strategies and online interventions.*Implemented digital tactics including influencer outreach, bilingual Twitter chats, paid media buys and social media content creation resulting in increased campaign awareness and user engagement.

*Managed digital strategies inclusive of website development, online advertising, and product development for Fortune 500 companies and government agencies.*Managed integrated marketing campaigns including broadcast, digital, print, radio, and OOH advertising. *Authored business requirements, scope definition, and forecasted project costs.*Effectively communicated project status among key stakeholders while meeting deadlines & budgets.*Managed integrated teams of strategists, copywriters, designers, and developers.Key Achievement: Developed and launched $1M integrated advertising campaign in one-month timeframe for Fortune 500 brand.

*AARP - Strategically led and managed paid and earned digital campaigns. Led and managed advertising agency to develop and execute brand campaign for AARP Travel.*Aquilent - Managed digital efforts and online communications for the Affordable Care Act (ACA) on behalf of the Dept. of Health & Human Services, Office of the Assistant Secretary for Public Affairs. *Choice Hotels - Served as a Marketing Manager for Choice Hotels International; responsible for leading the development and production of marketing collateral for 9 hotel brands to be showcased during its 2013 corporate convention. Actively managed creative teams, convention vendors, and various internal stakeholders to develop business requirements, work plans, timelines and final resources and materials needed for the convention. *Vanguard Communications-Developed communications materials for SAMHSA’s KSOC-TV with aim to build awareness among a system of care communities and supporters of children’s behavioral health issues.

*Managed the day-to-day operation of the Center for Disease Control’s (CDC) $4.5 million childhood/pre-teen immunization and influenza campaigns, including the development of communication, marketing and media plans and strategy, media events and partnership development for Hispanic and general market audiences.*Developed digital strategies inclusive of site design, social media, online advertising, and email marketing. *Led tasks related to web site usability, accessibility and section 508 compliance requirements.

*Accountable for securing strategic partnerships aimed at increasing visibility of Red Cross products & services. *Creator of strategic communication and marketing programs aimed at increasing Hispanic donor base. *Proactively pitched and placed Red Cross products and services among national and local media such as Univision, Washington Post, La Opinion, Miami Herald, NBC and Telemundo. *Authored content and articles for RedCross.org and CruzRojaAmericana.org•Served as the national Spanish language media spokesperson for the organization.Key achievement: Launched first-ever Hispanic Working Group aimed at maximizing outreach efforts and improving communication between national and field offices.

*Served as a project manager for digital projects.*Trafficked digital advertising ads.*Created and managed online metrics and reporting systems for executed campaigns.

*Developed digital strategies inclusive of site design and development, online advertising, and email marketing for CDC, NIH, FEMA, and DuPont. *Tracked project budgets and communicated project status among a wide-range of stakeholders.*Managed integrated teams of digital strategists, copywriters, designers, and programmers.

*Developed online marketing strategies aimed at building the company’s brand. *Developed alternate revenue streams by managing and building affiliate marketing relationships. *Worked with a team of international program managers to develop initiatives aimed at increasing program sales.

*Responsible for development and maintenance of new products, strategic alliances and promotions that had a direct impact on customer acquisition. *Defined business and content requirements and design guidance for online product releases.Key achievement: Served as lead digital producer working with AOR to launch and promote the first E*TRADE Monkey Superbowl ad.

*Assisted in the creation of promotional content on corporate site for new Lexus model automobiles.*Coordinated development and execution of online advertising campaigns for multiple client accounts. *Tracked and communicated deadlines and allocated budgets as assigned by Senior Web Producer.

*Developed and fostered agent relationships for assigned territory. *Negotiated contracts including joint marketing agreements aimed at increasing airline revenue. *Attended and represented airline at national and international conferences.