Lucky Phiri

Lucky Phiri Email and Phone Number

Marketing and Brand Activation at Lactalis Eswatini @ Lactalis Eswatini
Eswatini
Lucky Phiri's Location
Eswatini, Swaziland
Lucky Phiri's Contact Details

Lucky Phiri personal email

About Lucky Phiri

Lucky Phiri is a sales professional currently working for Lactalis Eswatini. He has a degree in marketing from Vaal University and over 10 years professional work experience in Marketing, Sales and Customer Relations. Phiri also has a diploma in business management from The Association of Business executives. known especially for his strong marketing negotiation and sales skills and his ability to form strong relationships with clients, Phiri's core competencies are his strong work ethic and creative thinking.

Lucky Phiri's Current Company Details
Lactalis Eswatini

Lactalis Eswatini

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Marketing and Brand Activation at Lactalis Eswatini
Eswatini
Website:
lactalis.co.za
Employees:
92
Lucky Phiri Work Experience Details
  • Lactalis Eswatini
    Marketing And Brand Activation At Lactalis Eswatini
    Lactalis Eswatini
    Eswatini
  • Lactalis Eswatini
    Marketing And Brand Activation At Lactalis Eswatini
    Lactalis Eswatini Sep 2022 - Present
    Matsapha, Manzini Region, Eswatini
    • Conduct Regular meetings with stakeholders to ensure strong customer relationships, communicate key brand performances, manage, and grow key customer accounts, monitor, and evaluate Sales team in trade execution and performance. • Coordinate communicate and Implement Marketing and communication strategies Including media, campaigns, promotions, trade exhibitions, sporting events, Fundraising and sponsorships, food festivals and other relevant events to drive brand awareness.• New Product development and Innovations. Successfully launch Mahewu, Pride brand and a variety of Double cream yoghurts to date.• Obtain, Analyse, and report on Market data and trends to provide information relevant to make accurate business decisions to influence positive revenue and business growth.• Develop and Implement key Marketing and Sales strategies to ensure Lactalis maintains or grows market share and product visibility within current market. • Maintain strong relationships with key media houses.• Manage Marketing budget to provide the right support to the business function to ensure sales targets are met monthly, quarterly, and annually.
  • Logico Unlimited
    Customer Relations Manager
    Logico Unlimited Nov 2021 - Aug 2022
    Matsapha, Eswatini
    • Running reports off CRM to track and trace orders on the system to completion of delivery. • Visiting Key Account Stores to determine areas of concern and propose remedies to the relevant departments to mitigate the concern raised. • Build good relations with receiving staff to assist in resolution of queries • Work as Customer Service manager to make sure that customer queries are resolved • Making sure KPI’s for Customer Service Supervisor are measured and met accurately and timeously. • Track and Trace the document flow from the time an order is received to the time POD is returned. • Developing and maintaining administrative related reporting as detailed and amended from time to time by the Supply Chain Manager. • Reporting to departmental heads of areas where discipline is required due to poor performance from report findings. • Presenting of monthly departmental performance figures • General Admin duties relating to my department. • Coaching and mentoring staff • Run team meetings and the administrative duties of the department
  • Logico Unlimited
    Merchandising Manager
    Logico Unlimited Sep 2019 - Oct 2021
    Swaziland
    • Manage a team of sales merchandisers. I currently manage a team of merchandisers across the various retail and wholesale outlets in the Kingdom of Eswatini.• Provide strategic direction and leadership to the merchandising team to increase the company’s market share, as well as support the company’s brand strategy, vision, mission and goals.• Analyze competitor activity and develop creative and competitive strategies to achieve company sales targets and return on investment.• Train, develop and guide the company’s merchandising team within Logico, in order to provide acceptable corporate trade standards and ensure that customer complaints are dealt with in a timely manner.• Ensure that all company’s merchandising directives are being communicated and adhered to, and monitor company’s planograms, and initiate improvements if required.• Constantly communicate with Merchandisers in order to identify opportunities for new business development, and make available an updated list of all outlets for the stationed merchandising team, their cycles and compliance thereof.• Monitoring productivity levels of the sales merchandising team by reviewing the merchandiser control sheets, as well as sales and expiry reports for the individual outlets in order to take performance appraisal lead.• Complete market intelligence reports, daily and weekly, and ensure that this information is communicated to the Divisional Sales Manager and the Sales general manager to enable the company to keep abreast of competitor activity.• Schedule and chair daily meetings with the sales merchandising team to discuss sales and merchandising.
  • Logico Unlimited
    Sales Representative
    Logico Unlimited Sep 2017 - Aug 2019
    Matsapha, Swaziland
    My primary function as a sales professional is to achieve sales targets, successfully forge strong relationships with clientele and seek new, profitable business opportunities. My duties include;• Creating, monitoring and achieving sales, financial and market share targets.• Negotiating profitable deals with clients.• Creating route cycles to service clients in the different segments with the Country.• Develop strong relationships by handling queries with clients and sourcing new business opportunities. • Training Merchandisers and junior sales reps to implement in-store duties and responsibilities.• Shelve health management and implementation to ensure constant stock availability of Pioneer beverages, Simba, and Cadbury just to name a few brands.Maintain shelf space share and overall market share.• Customer management through retention of existing customers through excellent service provision.• Conduct promotions through road shows, MTB bike races and event management to continue to raise brand awareness and recognition.• Point of Sale implementation.
  • Clover S.A. Proprietary Limited
    Sales Representative
    Clover S.A. Proprietary Limited Nov 2016 - Aug 2017
    Matsapha, Swaziland
    Fast Moving consumer goods
  • Nashua Swaziland
    Sales Representative
    Nashua Swaziland Jun 2014 - Oct 2016
    Matsapha, Swaziland
    -Creating Brand awareness amongst customer base through marketing and advertising campaigns.-Direct and Indirect sales in software Technology, Multi-function Devices, PABX systems-Responsible for Product Communication through various media including website, Facebook, twitter, Instagram.- Personal milestone of 106 Units sold with Gross Profit of Just under E800 000.00-Full understanding of Marketing and Sales Mediums and Strategies, including lead sourcing, customer relationship management and deal closing.-Report writing on sales performances and corporate representation.
  • Corporate Development And Training Center
    Marketing And Sales Tutor
    Corporate Development And Training Center Jan 2013 - Aug 2013
    Mbabane, Swaziland
    - Junior Lecturer/Tutor in Marketing principles, techniques for selling and Marketing research.- Supervised and lectured 17 students with 100% pass rate- Marking and Grading
  • Vaal University Of Technology
    Marketing Graduate
    Vaal University Of Technology Jan 2009 - Dec 2012
    Vanderbijlpark Area, South Africa
    -Advanced applied Marketing-Marketing Research-Advanced Marketing Finance-Sales Management

Lucky Phiri Skills

Online Marketing Marketing Management Integrated Marketing Marketing Brand Management Online Advertising Sports Social Media Marketing Marketing Communications Direct Marketing Social Media Marketing Strategy Research Market Research Advertising Email Marketing Retail Digital Marketing

Lucky Phiri Education Details

Frequently Asked Questions about Lucky Phiri

What company does Lucky Phiri work for?

Lucky Phiri works for Lactalis Eswatini

What is Lucky Phiri's role at the current company?

Lucky Phiri's current role is Marketing and Brand Activation at Lactalis Eswatini.

What is Lucky Phiri's email address?

Lucky Phiri's email address is lu****@****hoo.com

What schools did Lucky Phiri attend?

Lucky Phiri attended University Of Eswatini, Vaal University Of Technology, Setsembiso Se Bunye High School.

What are some of Lucky Phiri's interests?

Lucky Phiri has interest in Basketball Reading Videogames, Basketballreadingvideogames, Creative Advertising.

What skills is Lucky Phiri known for?

Lucky Phiri has skills like Online Marketing, Marketing Management, Integrated Marketing, Marketing, Brand Management, Online Advertising, Sports, Social Media Marketing, Marketing Communications, Direct Marketing, Social Media, Marketing Strategy.

Who are Lucky Phiri's colleagues?

Lucky Phiri's colleagues are Deon Goosen, Petronella Maarman, Melton Mashau, Thandiswa Nogemane, Nozipho Ntitsane, Samoray Jooste, Rameez Prins.

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