Lu'Cretia T.'s Location
Chicago, Illinois, United States, United States
Lu'Cretia T.'s Contact Details
Lu'Cretia T. work email
- Valid
- Valid
Lu'Cretia T. personal email
n/a
About Lu'Cretia T.
Lu'Cretia Thomas is an accomplished marketing professional boasting over a decade of experience within the dynamic entrepreneurial landscape. Renowned for her innovative approach, she crafts compelling content that not only informs but also fosters meaningful dialogue and connection. Leveraging data-driven marketing methodologies, Lu'Cretia has been instrumental in empowering numerous female founders, enabling them to scale their ventures and effect positive change within their communities. Her work has garnered recognition for her marketing clients from prominent media outlets such as Access Hollywood, Fox, Oprah, Forbes, GMA, Vogue, and Shondaland.Dedicated to nurturing the next generation of trailblazers, Lu'Cretia is deeply committed to youth empowerment. She has collaborated with multiple non-profit organizations, delivering impactful workshops on entrepreneurship and business education, paving the way for economic empowerment among aspiring young minds.As the founder and host of the acclaimed podcast, "Girl Behind The Hustle," Lu'Cretia has cultivated a thriving community of over 50,000 multicultural, entrepreneurial women united in their pursuit of growth. Each episode features engaging discussions with industry leaders, delving into topics such as innovative marketing strategies, overcoming imposter syndrome, and achieving sustainable business success while prioritizing personal well-being. Lu'Cretia is particularly passionate about promoting wellness and work-life balance, believing that a holistic approach is essential for long-term success and fulfillment. As leaders, this holistic well-being allows us to lead with empathy, resilience, and understanding. It helps us to manage stress, make balanced decisions, and inspire and support those we lead.
Lu'Cretia T. Work Experience Details
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Creator, HostGirl Behind The HustleChicago, Il, Us
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Specialist, Marketing + CommunicationsThe Gray Matter Experience Jan 2023 - PresentChicago, Illinois, United StatesHighlights of Impact Giving Season Campaign- Strategically planned and executed a 30-day multi-channel campaign across Email, LinkedIn, Instagram, Facebook and our Blog. Overall we had a 306.15% increase in donations over the previous year and an increase of 26% for the entire giving season. A 16.4% increase in audience, while our content visibility grew significantly by 42.7%, and a 108% increase in the people who engaged in our content all achieved while optimizing our posting frequency by 27.7%Volunteer and Community Engagement - I took the responsibility of coordinating a team of more than 18 dedicated volunteers, who were spread across 5 different community events. These events were engineered to increase community engagement, and as a result, we made a significant impact on over 800 individuals. These engagements led to a 3% email subscriber base increase, allowing us to maintain effective communication and further enhancing our community engagement efforts. -
Entrepreneurship Program InstructorThe Gray Matter Experience May 2021 - PresentChicago, Illinois, United StatesAs a Program Instructor and Facilitator, I support our mission to empower and educate the next generation of Black leaders by facilitating entrepreneurship and business curriculum in numerous public high schools throughout Chicago. Additionally, I have worked with our partner organizations such as After School Matters and Academy Group. These partnerships have been instrumental in furthering our mission and reaching more students.I've led workshops that have had a significant impact on over 300 students. These workshops are designed to provide in-depth knowledge on entrepreneurship and business concepts, including but not limited to ideation, target market research, understanding venture capital, branding, and the process of launching a business. The success of this instruction is reflected in the students' ability to apply their learnings - the culmination of the programs involves leading young innovators in pitching their business concepts and ideas in front of key stakeholders, demonstrating their understanding and application of the concepts taught.I prioritize creating a space where students feel recognized and safe to communicate, ensuring they can freely engage with one another. I believe that this open communication fosters not only better learning but also the development of critical soft skills like active listening and constructive discussion.
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FounderGirl Behind The Hustle Jun 2019 - PresentGirl Behind the Hustle was established to provide a solution for female founders seeking community and connection. It offers a space for founders to invest in their well-being, enabling growth and the development of stronger leadership skills.Within the realm of Educational Empowerment, my leadership extends to conducting interactive workshops and comprehensive training sessions, all designed to empower and inform. These sessions have had a transformative impact on a thriving community of over 50,000 individuals. During the pandemic peak, a marketing vertical was developed to provide strategic support to small businesses. One business experienced an 850% surge in digital presence under my guidance, and marketing strategies have garnered media recognition for clients from outlets like Shondaland, Oprah, and Self-magazine. Clients: Gavin Luxe, L'Oreal Payton Thompson, Bridal Babes, Access Hollywood Host Kalika Blakely, Seated & Stowed…As a Media Host, I host a popular weekly business marketing podcast, engaging in dialogues with accomplished female founders and providing insights for small business owners. We delve into the intricacies and challenges of small business ownership, providing listeners with valuable perspectives and practical advice. This podcast has resonated with a wide audience, achieving over 36,000 downloads to date. It also consistently ranks high on podcast charts in various countries, including Malawi, Nigeria, Mozambique, and Jamaica, testifying to its global appeal and relevance.
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Creative Project ManagerThe Firehouse Dream Jan 2022 - Jun 2022Maywood, Illinois, United StatesAs the Creative Project Manager and The Fire House Dream, my role extended to the planning and execution of content projects that drove awareness of our mission to create a safe space for BIPOC creatives to thrive.In the realm of Digital Marketing Strategy, I successfully developed and spearheaded digital marketing strategies across various platforms, such as Digital Media Platforms, Blogs, and Emails. The results of these strategies were a 90% growth observed on TikTok, 86% growth on Facebook, and a solid 21% growth on Instagram.In Creative Direction, I led the ideation, planning, and implementation of marketing campaigns across various channels and media. These included blog series, emails, social media platforms, videos, and events, specifically for Mental Health Awareness Month, a core pillar, and highlighting the journeys of our Mentees post-program. When it comes to Team Building and Leadership, I managed a talented team of four direct reports. In this role, I was responsible for establishing the team's vision, identifying and communicating their strengths, and pinpointing development opportunities. Together, we co-created work plans and set ambitious goals. I also coordinated projects across multiple teams, ensuring complete communication and transparency to all stakeholders, which was vital for the smooth operation and success of our projects. -
Entrepreneurship Program FacilitatorThe Firehouse Dream Oct 2019 - Jan 2022Maywood, Illinois, United StatesIn my role as an Entrepreneurship Program Facilitator, I spearheaded the development and implementation of a unique program that was specifically designed for BIPOC high school and college students who had a profound passion to expand their knowledge and pursue careers in creative businesses. This program was created with the sole aim of fostering entrepreneurial spirit amongst the students and equipping them with the necessary tools to excel.Over a span of 12 weeks, we engaged with our students in an intensive learning cohort, at the end of which they were able to successfully launch their first businesses. The program curriculum was meticulously designed to focus on key aspects of entrepreneurship. This included, but was not limited to, entrepreneurial skills, marketing, branding, financial wellness, and mental health.In order to provide a comprehensive learning experience, I collaborated with my colleagues to plan and develop the curriculum. This involved bringing in guest speakers from various fields and organizing workshops hosted by industry experts. The program was conducted for multiple 12-week cohorts, each consisting of around 10 students, and was designed to provide a fully immersive experience that prepared the students for the challenges of the business world.
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Founder And Key Event ManagerLc Marie Events + Design Sep 2011 - Sep 2019Greater Chicago AreaRecognizing a void in the market for bespoke, intimate events, I embarked on a journey to create a business that catered specifically to this niche. I understood that while large-scale events have their charm, there was a growing demand for smaller, personalized experiences that are as unique as the individuals involved. With a deep understanding of the intricacies involved in event planning, I set about creating a business that could deliver on this need. I successfully planned and managed both domestic and international events, handling budgets of up to $100,000. My leadership skills have enabled me to build and steer a team towards flawless execution of events, right from conceptualizing the vision to creating the budget and formulating the strategy.I have also had the exciting opportunity to execute multi-day international weddings in scenic locales such as Ireland and Mexico.As a project manager, I have shown prowess in creating and managing timelines, nurturing key partnerships, and coordinating events to ensure an efficient flow. I've handled the logistics for large-scale events hosting up to 300 guests, which include tasks such as venue preparation, catering, entertainment, equipment, decor, transport, and guest list management. I've also conducted comprehensive research, made site visits, and led pre-event meetings to guarantee seamless event execution.In terms of budget optimization, I have been responsible for managing clients' budgets and financial transactions. I have formed meaningful partnerships with vendors, negotiating client contracts and fostering relationships to ensure maximum budget utilization.
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Specialist, Custom PrintPaper Source Jul 2011 - Jun 2016Greater Chicago AreaAs the Custom Print Manager at a leading $130MM multi-channel retailer of bespoke paper goods, I spearheaded a game-changing training initiative in the Customer Service Department, amplifying expertise on critical Custom Print products. Result? A highly skilled team primed for success in our number one segment.I engineered a new hire orientation program, slashing onboarding time by a staggering 50%, catapulting new hires to full productivity in record time.I galvanized a 50-strong workforce to peak performance, fueling the success of our e-commerce venture, serving over 20,000 valued customers by implementing strategies like FAQs and precision response scripts to supercharge efficiency and customer satisfaction.In this role I set a goal to foster a culture of relentless growth through tailored group and individual training sessions, spanning technical nuances and operational finesse. With proficiency in CRM software like Microsoft Dynamics and Oracle, I drove seamless integration and performance excellence, ensuring every interaction counted. -
Executive AssistantMetlife 2008 - 2009Oak BrookPersonal management assistant for Executive at one of the largest global providers of insurance, annuities and employee benefit.•Extensive calendar management including all appointments, meetings and daily operations.•Arranged travel, including hotel accommodations and car services and preparing itineraries to accompany arrangement.•Managed the recruitment of the position of Financial Service Representative through job boards, preliminary phone interviews and face to face first interview. -
Specialist, Marketing + SalesState Farm Apr 2004 - Oct 2006Downers Grove And Oak Park, IlLicensed insurance representative responsible for marketing and selling insurance policies to prospective clients at top Fortune 500 company.• Received bonus commissions for meeting monthly production requirement of 20-25 new business insurance policies generating $15,000 in revenue for agency.• Agency awarded with Ambassador Travel (London, England, Scotland) and Top 50 in Great Lakes Zone for life insurance sales.
Frequently Asked Questions about Lu'Cretia T.
What company does Lu'Cretia T. work for?
Lu'Cretia T. works for Girl Behind The Hustle
What is Lu'Cretia T.'s role at the current company?
Lu'Cretia T.'s current role is Creator, Host.
What is Lu'Cretia T.'s email address?
Lu'Cretia T.'s email address is lt****@****rce.com
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