Lucy Barker Email & Phone Number

Bath, England, United Kingdom

Freelance

I’ve worked with award-winning design teams to deliver bespoke copy for pitches and projects, across both print and digital channels. While I can write on-brand and with confidence on most topics, I have specialisms in the heritage, medical and high-end luxury property industries.I've written for some of the biggest developers in the world placemaking for regeneration projects, developing brand guidelines and finessing hubs and preparing sales brochures for boutique apartment blocks. I've proofread and edited detailed volunteer guides for national charities and developed web content for an internationally famous landmark. I've researched ulcers and written about wound beds and exudate. I can turn my words to most things and most tones of voice - I could even make you read beyond the phrase 'fluid leakage' in a particularly direct sales piece. No really: I could. Creatively, I came second in the Curtis Brown First Novel Award in 2019 and received representation from the agency. I'm currently working towards publication with that novel.

Stonehenge

Managed all official Stonehenge social media accounts, defining and implementing objectives and writing an annual digital and content strategy.Relaunched Stonehenge’s Instagram channel including full competitor analysis and detailed relaunch strategy, taking it from dormant to a lively 8% engagement rate in six months.Established content and tone of voice rules in line with brand guidelines for each channel.Multi-channel content and campaign planning to specific business needs. From concept to pitch to delivery, including commissioning film and photography, working collaboratively with internal stakeholders such as the PR team and Curators, and external agencies.Use of analytics, including Google Analytics and Facebook Ads to measure the effectiveness of paid and organic campaigns. Community Management: sensitive, responsive and on-brand management of the different communities each channel attractedFull responsibility for the upkeep of the Stonehenge website – updating and creating new content and pages

London, England, United Kingdom

Pivotal role in the 180-strong Corporate Centre Group of HM Treasury, overseeing the Management Support Team and providing Executive Assistance to the Group Leadership TeamCareer Highlight: Led group’s internal comms strategy: preparing digital content, identifying opportunities and organising activities (including teach-ins, coffee-mornings and away-days).

Stonehenge

Demanding lynch-pin role at one of the UK’s most important historical sites. As well as providing full EA support to the Stonehenge Director, including recruitment campaigns and full diary management, and management of the busy offices, event managed for 3 years the Summer and Winter Solstices and Spring and Autumn Equinoxes at Stonehenge which attract up to 36k people.Career Highlight: Working in complete confidence with US Secret Service and UK central counterterrorism teams to organize a visit to Stonehenge for President Obama

London, United Kingdom

Provision of full Executive Assistance to the exceptionally busy Director of the Education Department. Also coordinated all school performances for the Our Theatre Community Outreach Festival. Career Highlight: Management of inaugural Shakespeare’s Globe Book Award.

Winchester

Full PA support to the Heads of the School of Fashion and the School of Design at WSA. Duties involved complex daily diary management, support during reviews and meeting ensuring sensitive communication at all levels. Career Highlight: research assistant for Head of Fashion’s book on fashion history; proofed Head of Design’s book on Indian Film Posters.

London, United Kingdom

Management of busy office of award-winning Landscape Architects, PA to Directors and responsibility for all bid submissions

London

PA to David Marks and Julia Barfield, Principals of large high-profile, multi-award-winning architectural practice (London Eye, Brighton i360) with full responsibility for compiling all bid and design competition submissions. Also: hosted corporate events at the London Eye, managed all marketing collateral, including designing and writing project sheets, organization of all social events including overseas trips. Career Highlight: Being promoted to an Associate by David and Julia after a year to reward my commitment and hard work.

London, United Kingdom

Editor of seven UK city guidebooks aimed at students, and feature writer on a further nine, plus web content.