Lucy Biggs Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Led the strategic planning and operationalisation of brand and partnerships, from product through to customer; championed the MYOB identity to drive coherence across the brand experience.KEY ACHIEVEMENTS:- Launched MYOB's brand and product repositioning to market.- Lead on education pillar repositioning, including developing and implementing the internal engagement strategy and newly created hubs.- Campaign and project manager lead on omnichannel influencer campaign- Planned and facilitated training series to conduct internal training for the creative department.- Developed and managed partnerships, sponsorship and influencer strategy, including internal brand advocacy program.KEY RESPONSIBILITIES:- Project management across cross-functional teams (internal and external) - Operationalisation of brand identity - Brand partnerships and influencer management - Advocacy program creation and management - Brand custodian and ongoing brand-related communications - Financial management and forecasting- Internal brand coaching and communication

Melbourne, Vic, Australia

Executed key marketing strategies and campaign development from strategic brief through to asset dispatch.KEY ACHIEVEMENTS- Developed and project managed three integrated multi-channel marketing campaigns for the Great Ocean Road, Grampians and Murray region from concept to completion, with a 9 week shoot. - Created, planned and hosted quarterly competitor analysis sessions with internal and key decision-maker stakeholders.- Facilitated new briefing templates and training sessions embedding into new system (Trello).- Identified and lead 'bonus' campaign to increase awareness of musicians within Victoria's key regions, collaborating with Music Victoria to increase credibility and exposure for the project.KEY RESPONSIBILITIES:- Integrated marketing and communication strategies across the entire intra-state marketing portfolio - Regularly communicated key milestones and achievements with executives - Coordinated teams to successfully complete tasks on time and within budget - Conducted internal and external stakeholder management, liaised with multiple creative agencies, media agencies and production partners - Integrated producer across TV, print, photography, radio and digital- Led and managed major event and campaign photography and videography shoots

Creatively and strategically executed creative advertising campaigns for Toyota's Commercial, Passenger and Brand Portfolio. Worked with multiple clients, internal teams and agency partners to develop and execute deliverables.KEY ACHIEVEMENTS:- Undertook ideation and creation of weekly advertisement wrap-up eDM for internal and external stakeholders.- Delivered concept to completion multi-channel, for a new model launch: Toyota Kluger (2021) and Toyota HiLux (2020), Corolla Hatch (2020).- Managed the award-based creative collateral for Toyota HiLux 'Best Ute' awards. As a result, successfully achieved the award for client.KEY RESPONSIBILITIES:- Implemented effective advertising and marketing plans for client - Creative pitching, management and implementation- Created and managed competitive advertising analysis - Created and managed day-to-day budgets and large-scale campaign budgets, as well as ad hoc finance such as raising jobs and revenue forecast contribution- Managed budgets and forecasting- Ad-hoc and campaign management across TV, OOH, Digital, Social, PR- Worked with multiple clients including up to 5 of Toyota’s external agencies

Melbourne, Australia

Supporting the Business Manager to creatively and strategically execute creative advertising campaigns for Toyota's Commercial, Passenger and Brand Portfolio. Working with multiple clients, internal teams and agency partners to develop aligned content.KEY ACHIEVEMENTS:- Toyota Supra re-model Brand Book - exclusive for PR and limited customers

Adelaide, Australia

KEY ACHIEVEMENTS:- Managing the sponsorship agreement for Adelaide Fashion Festival - including on and offline promotions. KEY RESPONSIBILITIES:- Managed social media accounts (paid and organic), including reporting - Managed the sponsorship agreement for Adelaide Fashion Festival - Produced photoshoots with local designers, magazines and newspapers and coordinated styling sessions with bloggers, models and news reporters- Created and updated marketing documents for auditing purposes

Sydney, Australia

London, United Kingdom

NVS Music Group runs Outlook Festival and Dimensions Festival. Working in the sales and digital promotions team, I was required to run the digital promotions of both Festivals. KEY RESPONSIBILITIES:- Creating and scheduling content for Twitter, Instagram and Facebook- Creating and sending out eDMs to customers- Uploading new promotional mixes to the festivals on Soundcloud and Mixcloud- Ongoing website managementHootsuite, wordpress, Monday

London, United Kingdom

KEY ACHIEVEMENTS:- Managed photoshoot for major client, HP. - Streamlined the process for blogger outreachKEY RESPONSIBILITIES- Initiated and fostered key relationships with clients and external contractors.- Accomplished concurrent management of multiple campaigns for multiple clients.- Sourced relevant online bloggers to promote current and upcoming projects - HP, L’occitane, Whiskers, Jack Wills.- Maintained quality blog content to promote services creatively, maximising SEO.- Ensured content created by bloggers represented client brand, tone of voice and wider strategy.

Exeter, United Kingdom

Bachelors Degree In Commerce And Media, Marketing And Management

Activities and Societies: Adelaide University Soccer Club Adelaide Business Students Society Adelaide University Yoga Association

Bachelor Of Commerce, Marketing

Activities and Societies: Business and Finance, HerCampus, Lacrosse, Snow Sports, Surfing and Beats and Base Society

Fashion Events And Public Relations, Fashion, Events, Marketing And Public Relations, High Destinction

Stage 2 Sace, Business, Drama, English And Psychology

Activities and Societies: Leadership role: Clan Chief of Bruce (house captain)

Interior Decorating And Styling, Interior Design And Interior Styling, High Destinction

The short intensive 18 hour course, studied over a period of 6 weeks, outlined the nature of a Interior Decorator, the briefings, floor.