Lucy Bodenham Email & Phone Number

London, GB

London

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, Greater London, United Kingdom

• Responsible for the marketing and sponsorship management across a number of worldwide, high profile events and media partnerships in the luxury yachting industry.
• Events include award programmes (600 guests), 3 day conferences on yacht design, ocean conservation (400 guests) and client events for UHNWIs at yacht shows and yacht regattas
• Created sponsorship packages, outlining marketing activity and sponsor activation across different sponsorship levels up to the value of £150k.
• Relationship management of sponsors. Liaised with clients to ensure all deliverables were met including branding, adverts, product placement, sponsor gifts and social media requirements.
• Onsite management to ensure maximum exposure for sponsors and facilitate valuable networking.
• Created post event sponsorship reports detailing sponsorship activation, marketing and media value.

London, United Kingdom

• Responsible for the planning and execution of all marketing across online and offline channels
• Planned and executed the annual content strategy across the website, blog, email campaigns and social media
• Organised a lifestyle / product photoshoot to reflect new branding and communicate the brand story. Planned and directed the shoot, managing photographer, models and stylist
• Responsible for the sampling and events strategy to drive brand awareness
• Responsible for organising and running events – logistics, exhibition stand design and all associated marketing materials
• Ran the brand ambassador scheme and influencer strategy to drive brand awareness

London, United Kingdom

• Built a company presence on social media across Instagram, Facebook, Twitter and LinkedIn and managed content strategy.
• Responsible for website news content and updates, creating regular reports monitoring web traffic and enquiries.
• Managed the build of a new app - instructing an external agency throughout the design, wireframes and testing phase. Populated the app with content and developed a promotion strategy.
• Created email campaigns, landing pages and managed mailings through CRM.
• Assisted with SEO/PPC campaigns and allocation of budgets, in collaboration with a digital agency.
• Responsible for coordinating the design, printing and mailing of a quarterly sales publication under a pressured time schedule.

London, United Kingdom

• Shore based management of ten superyachts ranging between 50m and 100m.
• Managed communication streams between captains, owner’s representatives and outside contractors and regulatory bodies
• Responsible for the day to day coordination and control of safety management documents
• Preparation of yacht documentation for external statutory surveys and internal / external audits
• Database management and qualification monitoring of 180 crew members ensuring the safe manning of yachts
• Use of CRM to manage contacts, run reports and track safety management documentation and deadlines

London, United Kingdom

• Management graduate scheme.
• Sale of insurance packages, upgrades and additional products to meet monthly financial targets
• Exceeded customer’s expectations through a high level of customer service. Voted highest performer in customer service in the first month of work and drove the branch customer service score from 62% to 97% in four months
• Pitched to gain business from local companies and inactive accounts resulting in the introduction of four new accounts in six months
• Responsible for controlling income and bad debt through appropriate billing and communication with corporate accounts
• Assisted in the recruitment of new graduates through the attendance of University graduate fairs

Kos, Greece

Worked in a team of instructors teaching a variety of RYA courses and ensuring a high standard of safety and customer service. Completed two summer seasons during university summer holidays.

Leeds, United Kingdom

Gap year scholarship prior to starting university.

Cim Diploma In Professional Marketing

Strategic Marketing, Mastering Metrics & Digital Strategy

Master Of Arts (M.A.), Business Management And Geography, 2:1

Activities and Societies: Glasgow University Sailing Team, Vice Commodore - Glasgow University Sailing Club, Social Secretary - Glasgow.

Education record