• Transitioned to build and develop a growing content marketing team, catering to customers across NAMER, EMEA and APAC• Partner with household name companies, synchronising their SEO content with their employer brand to enable them to attract the top talent

• Managed the content, SEO & PPC teams, while nurturing customers partnerships and driving recruitment marketing success for 20+ customers• Optimised and introduced workflows to boost team efficiency, incorporating automation and scalability to keep pace with our ever-growing customer base

• Oversaw the end-to-end delivery of all content, SEO, and paid media campaigns spanning industries such as healthcare, renewable energy, hospitality, and finance• Established KPIs tailored to individual customers, providing quarterly reports showcasing improvements in website traffic, blog engagement, conversion rates, keyword rankings, and overall engagement metrics

• Partnered closely with our customers’ employer branding and talent acquisition teams to strike a balance between SEO-friendly content and content that authentically represents their brand identity• Led quarterly customers review meetings, highlighting new page-one rankings and identifying potential areas for traffic optimisation to ensure continued success and growthFormerly known as 4MAT and subsequently acquired by SmartRecruiters, Attrax stands tall as the ultimate career sites solution. Fully SaaS, Attrax seamlessly blends advanced AI with a thoughtful digital marketing strategy to attract visitors and convert them into top-tier job applicants.

4MAT rebranded as Attrax, which was subsequently acquired by SmartRecruiters in February 2022.• Crafted short-form blogs, targeting page-one Google positions to boost organic traffic to customers’ career sites• Assisted customers in developing diverse multimedia content, including infographics and videos, to enhance engagement4MAT is a long-term partner to the recruitment sector, providing candidate attraction marketing solutions to leading staffing firms and in-house recruiters.

• Tailored website copy to resonate with the target audience, showcasing product benefits and features.• Conducted keyword research to improve SEO performance and boost website traffic.