Lucy Dawson

Lucy Dawson Email and Phone Number

Growth Marketing Specialist at SmartRecruiters @ SmartRecruiters
san francisco, california, united states
Lucy Dawson's Location
Brighton, England, United Kingdom, United Kingdom
About Lucy Dawson

Crafting content strategies that really hit home and connect people to brands in a meaningful way is where my job finds its purpose.Leading the content marketing team at SmartRecruiters, my mission is to make job searches feel like exciting journeys for candidates. How? By blending the best of employer branding, SEO, and career site technology.With an intuitive grasp of SEO principles and a love for spinning tales, I create content that brings employer brands to life. These tales have the power to leave a lasting impact on candidates, motivating them to become part of the company's story.

Lucy Dawson's Current Company Details
SmartRecruiters

Smartrecruiters

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Growth Marketing Specialist at SmartRecruiters
san francisco, california, united states
Employees:
315
Lucy Dawson Work Experience Details
  • Smartrecruiters
    Growth Marketing Specialist
    Smartrecruiters Jun 2024 - Present
  • Smartrecruiters
    Content Search Marketing Manager
    Smartrecruiters Jan 2024 - Jun 2024
    • Transitioned to build and develop a growing content marketing team, catering to customers across NAMER, EMEA and APAC• Partner with household name companies, synchronising their SEO content with their employer brand to enable them to attract the top talent
  • Smartrecruiters Attrax
    Head Of Attrax Digital Marketing
    Smartrecruiters Attrax Oct 2022 - Jan 2024
    • Managed the content, SEO & PPC teams, while nurturing customers partnerships and driving recruitment marketing success for 20+ customers• Optimised and introduced workflows to boost team efficiency, incorporating automation and scalability to keep pace with our ever-growing customer base
  • Attrax Careers Site System
    Digital Marketing Lead
    Attrax Careers Site System Oct 2021 - Oct 2022
    • Oversaw the end-to-end delivery of all content, SEO, and paid media campaigns spanning industries such as healthcare, renewable energy, hospitality, and finance• Established KPIs tailored to individual customers, providing quarterly reports showcasing improvements in website traffic, blog engagement, conversion rates, keyword rankings, and overall engagement metrics
  • Attrax Careers Site System
    Digital Marketing Executive
    Attrax Careers Site System Nov 2020 - Oct 2021
    London, England, United Kingdom
    • Partnered closely with our customers’ employer branding and talent acquisition teams to strike a balance between SEO-friendly content and content that authentically represents their brand identity• Led quarterly customers review meetings, highlighting new page-one rankings and identifying potential areas for traffic optimisation to ensure continued success and growthFormerly known as 4MAT and subsequently acquired by SmartRecruiters, Attrax stands tall as the ultimate career sites solution. Fully SaaS, Attrax seamlessly blends advanced AI with a thoughtful digital marketing strategy to attract visitors and convert them into top-tier job applicants.
  • 4Mat Recruitment Marketing
    Digital Marketing Assistant
    4Mat Recruitment Marketing Sep 2019 - Nov 2020
    4MAT rebranded as Attrax, which was subsequently acquired by SmartRecruiters in February 2022.• Crafted short-form blogs, targeting page-one Google positions to boost organic traffic to customers’ career sites• Assisted customers in developing diverse multimedia content, including infographics and videos, to enhance engagement4MAT is a long-term partner to the recruitment sector, providing candidate attraction marketing solutions to leading staffing firms and in-house recruiters.
  • Wowcher
    Junior Copywriter
    Wowcher Jun 2019 - Sep 2019
    London, England, United Kingdom
    • Tailored website copy to resonate with the target audience, showcasing product benefits and features.• Conducted keyword research to improve SEO performance and boost website traffic.
  • Matrix Training Consultancy Limited
    Personal Assistant
    Matrix Training Consultancy Limited Apr 2019 - Jun 2019
    London, England, United Kingdom

Lucy Dawson Education Details

Frequently Asked Questions about Lucy Dawson

What company does Lucy Dawson work for?

Lucy Dawson works for Smartrecruiters

What is Lucy Dawson's role at the current company?

Lucy Dawson's current role is Growth Marketing Specialist at SmartRecruiters.

What schools did Lucy Dawson attend?

Lucy Dawson attended University Of Leeds, West Hatch High School, St. Edmund's College.

Who are Lucy Dawson's colleagues?

Lucy Dawson's colleagues are Anna Ziębicka, Switch Tech Dd, Kacper Jankowski, Luc Dudler, Warren Davidson, Julina Jahara, Aleksandra Klimczyk.

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