• Strategic Social Media: Spearheaded innovative social media strategies, significantly elevating brand presence and engagement across diverse platforms.• Brand & Marketing Leadership: Delivered cohesive brand and marketing strategies that aligned with business goals, driving market share growth and brand recognition.• Content Creation Expertise: Produced captivating and audience-specific content, propelling brand awareness and fostering deep customer engagement.• Influencer Relations & Amplification: Strategically managed high-impact influencer partnerships, expanding brand visibility and credibility, particularly in the baby products sector.• Paid Media Campaigns: Expertly managed and optimised paid advertising campaigns, consistently achieving maximum ROI through targeted reach and data-driven insights.• Email Marketing Excellence: Created and executed targeted email marketing campaigns, combining audience segmentation with performance analysis to boost customer engagement and conversion rates.• Graphic Design Proficiency: Designed visually stunning and impactful marketing graphics for ads, social media, and promotional campaigns, driving brand aesthetics and engagement.• Catalogue Strategy Leadership: Directed comprehensive catalogue strategies to ensure optimal product representation and cohesive brand messaging.• Global Web & Graphic Design: Led the creation of global websites and associated graphics, balancing design innovation with user experience to create standout digital presences.• Persuasive Copywriting: Crafted compelling, brand-aligned copy for websites, social media, ads, and catalogues, ensuring clear and effective communication with target audiences.• Proofreading Precision: Ensured flawless marketing material with meticulous proofreading, enhancing clarity, accuracy, and brand consistency.• Innovative Product Design: Conceptualised and designed market-leading pet beds, blending functionality and aesthetics to meet consumer demands.

* Brand website – Creation of brand website including photography, content and layout.* Social Media – Content creation and management for a food brand across multiple social sites (Twitter, Instagram, Facebook and Linkedin. This role included responding to consumer questions or complaints. * Specification and Pack Copy – Working across key retailer platforms to create specs, pack copies and artworks. I also provide specification system coaching, working with several companies to enable them to better use several retailer specification systems. * Legal Labels – Responsible for signing off legal labels for Sun Branding Solutions across several key retailers and product categories. * Pet Artwork Legal Guidelines – As a pet specialist I worked with the team at Sun Branding Solutions to produce a set of comprehensive guidelines, that allow other regulatory managers to effectively sign off pet specs, pack copies and artwork. * Hive Migration – Managing a key project to migrate specs and pack copies from an old system onto Hive (Asda’s electronic web basted system).* Complaint Management – Responsible for all customer complaints, including social media responses and recompense where applicable.*Product Marketing & Events Management – Working with an American brand to create a suite of sales aids, enabling their sales team to effectively sell into key territories while also managing all their global event across the year. * Rebranding & Legislation – I worked on a large re-branding project alongside packaging legislation changes that came into effect for December 2014. * Brand Guidelines – Working for a large retailer to set clear and comprehensive brand guidelines for their portfolio of 9 brands.* Marketing Direction – Consulting a large gardening retailer to set up processes and write a strategy for 2015/2016.

* Core Brand Strategy – I was responsible for the development of the core brand strategy and the roll out across the UK and USA to drive continued global brand growth, while also overseeing the roll out into all other international markets.* USA – I was solely responsible for the USA marketing plan and its implementation as well as the direct management of the PR and social media agency based in territory.* Internal Brand Communications – Direct all internal communication be that director level or business wide. * Exhibitions & Events – Direct and oversee all events globally. National Account Management – As below.* Kin Magazine – New magazine strategy, implementation, launch and measurement.* Team Leadership – Adaptable management style with the ability to motivate and develop team members no matter what the level. Team of 6 recruited, trained and managed within this role.* Global Catalogue Project Management – As below. * PR – New agency recruitment to deliver against business objectives, on boarding and relationship building while maintaining coverage levels. * Social Media Strategy – The development of the social media strategy including new and existing platform.* Budget Ownership – Responsible for the largest budget within the marketing team. Reporting, forecasting and invoicing to ensure all projects are delivered on target

Responsible for the planning and implementation of global campaigns across all channels, which reflect the overall campaign and brand strategy for Mamas & Papas. Working across the business as the campaign guardian to ensure consistency across all platforms and global markets - including the management of the implementation across core U.K. areas. Key Responsibilities:* Managing the consumer communications plan to ensure media is appropriate for the target market, including the review of current communications to determine formats going forwards.* Working closely with the relevant teams to determine annual direction and over all content plan for the next 1-2 years.* Project manager of the Magalogue (4 issues per year) including content planning, briefing, copy writing and business wide sign off. * Management of all relevant budgets. * Campaign planning and management across consumer shows, advertising (print), PR and social media. Including working with external PR agencies to increase brand awareness and retain consistency across all channels. * Post campaign reporting to ensure that future campaign strategies are targeted correctly. * Management of campaign strategy for new and existing National Accounts including: Argos, Boots, Asda, Tesco, Next and numerous others as well as all Independents. Including the implementation of campaigns via advertising, in store solutions, web, POS and catalogues, followed up with audits to ensure consistency of execution.

* International Account Manager – I was the key contact for all European, American and Australasian distributors and retailers, to consult and develop their marketing activities and identify opportunities within their regions.* Brand Implementation - To represent and grow the brand within distributors and retailer stores in a consistent and impactful manner, through marketing collateral, campaigns and store in store concepts. Thus helping to gain brand recognition and ensure all areas are within brand guidelines.* Exhibition Management - I was the project manager of international trade and consumer exhibitions, which included stand design, logistics and the creation of all required event collateral. This included shows in Kentucky, Las Vegas, New York and Cologne.* PR & Social Media - Management of our PR agency in the US helping to drive coverage opportunities via celebrity seeding, social media engagement ads. and Twitter parties. I was also responsible for the management of each distributor’s, Mamas & Papas Facebook site to ensure we portrayed consistent brand messages across all media platforms.* International Catalogues – I was responsible for all international catalogue creation including briefing, coordinating creative and artwork departments. This also included business-wide sign off and presenting concepts to the board of directors, as well as copy writing and proof reading.* International Packaging Project - I was responsible for managing a large packaging project, which spanned thousands of global SKUs across all product categories. This involved everything from market research, category concepts, writing packaging strategy briefs, photography shoot direction and final business wide sign off of all concepts and printed* Manage Brand Executive – To provide relevant direction and set project priorities and KPIs for the brand executive, to ensure all projects were handled in an efficient manner and their career progression is achieved.

* Brand Guardian – I was responsible for ensuring that brand guidelines (spanning 31 brands) were adhered to and that the integrity of each brand was not compromised.* Creative Briefs - Writing creative briefs to ensure clear brand direction was given to each agency working on any one project. * Trade Mark Registration - Liaising with internal and external legal teams to ensure that own label brands were trade marked and protected from potential risks.* Supplier Management – I managed all design and artwork suppliers to the cost matrix and deadlines to ensure that objectives and launches were achieved.* Print Runs – I attended regular press runs to ensure print quality and brand consistency in both the UK and EU.* CPA – I was required to oversee the critical path and ensure all deadlines were achievable across all projects. * Manage Budget- I oversaw cost estimates and ensured that the cost matrix was worked to by all agencies.* Packaging Management – I managed the packaging process for confirmation of business to print stage. This included liaising with suppliers, buyers, legal agencies, artwork/design agencies and printers to ensure the desired result was obtained. * Photo Shoots – I organise and managed all photo shoots required for packaging, and also worked closely with the marketing department to ensure that the images could be used across all media. * Management of Packaging Assistant- I was responsible for the management of the packaging assistant, providing relevant guidance to ensure that all artwork was set in a timely manner and deadlines achieved. * WRAP- I was the manager of WRAP for the company and responsible for the implementation of the information required on packaging to comply with guidelines.