Lucy Mchale Email and Phone Number

Delivered successful campaigns for: Freya, Fantasie, Fauve, Elomi, Wacoal, Huit, Goddess, Barbour, Hammerson, Highcross, Queensgate, Grand Central, Sit-up/Bid TV, Halstead, Apostrophe.* Account Management - responsible for all client marketing activity from planning, strategy and analysis to delivery* Comprehensively gather background information to assist and inspire creative team with idea generation* Good appreciation of the business landscape, social trends, client market, keeping abreast of industry developments* Brand development, rebranding, positioning and strategic launch planning and roll-out* Team leading, decision-making, multi-tasking and staff training/development* Meticulous planning and delivery of International shoots, maximising output across channels to minimise buyout costs* A trusted advisor, building strong relationships with Clients and Suppliers alike to deliver on agreed budgets/timings* Maximising resource through my creative approach and negotiation skills* Focused on ROI within budget constraints, delivering retention and acquisition strategies* Forecasting, budget managing, invoicing. * Web analytics, reporting, data analysis and manipulation, competitor analysis and comparison* Delivering reports and presentations at boardroom level* Delivery of successful social media, email marketing and affiliate campaigns* Ecommerce: UX and Conversion. Holistic, ethical approach to SEO and content marketing

After traveling South America, I began work at this exciting events company. Responsible for all B2B marketing activity, planning, monitoring and analysis, I managed the website, targeted direct mail and e-shot campaigns, to grow the brand and client-base. * Project managing and event coordination – location scouting, negotiating, briefing crew and venues, producing CAD drawings for room layouts, arranging lighting, camera equipment, props, guest speakers etc. * Examining competitor activity and industry developments particularly technological advancements and social trends * Clients included: Siemens, Motability, Landrover, Jaguar, Honda, Infor, Comm Vault, Symantec, Geac and Budgens

My first marketing role after leaving University, I was responsible for the web build/design, creative planning, implementing and developing of targeted marketing activity to attract new Clients and reinforce company brand values all within a tight budget. * All online activity – targeted emails, direct mailings, employing CRM, newsletter/website updates and seasonal re-skins * Coordinated weekly marketing meetings to set company targets and goals * Copywriting, processing and controlling of regional and National advertising