Lucy Mitchell Email & Phone Number

I worked at the SeeWoo Group (Foods, UK, Chinatown and Way-On) for 20 years, initially as Sales & Marketing Director and latterly as Managing Director. SeeWoo was a leading modern importer, distributor, retailer and manufacturer of ESEA foods with its flagship store in London Chinatown. During my time with the SeeWoo Group turnover grew from £30m to £70m. The business experienced rapid growth and change (from traditional business to modern business) and subsequently unprecedented challenges. I have an innovative and adaptable approach to business challenges, both operational and financial. My key strengths are change management, problem solving, leadership, negotiations and communication. I am a co-founder of The Golden Chopsticks Awards (#GCAs), the first Awards in the UK to celebrate the outstanding contribution and diversity of East & South East Asian food community within the UK food sector (www.thegoldenchopsticksawards.com).Founded in 2018, the awards continue to grow from strength to strength, providing a voice for this rapidly growing industry sector. I am trustee of the OCC Trust, a registered charity that supports the educational agenda of the Oxford Cultural Collective offering awards and scholarships to those studying in hospitality and gastronomy. In 2023 we launched the Golden Chopsticks Awards Scholarship programme. I am currently Chair of the Chinatown Stakeholders' Committee - an association of trade organisation, charities and public bodies focusing on heritage, regeneration and community projects. I started my career in marketing for CRM software companies before joining the family business in 2003.

Listed skills include Retail, Management, Merchandising, New Business Development, and 8 others.

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  University Of Bristol

  Classics