Lucy Shaw Email and Phone Number

Scheduling key project milestones and coordinating complicated resource requirements across a portfolio of projects on multiple accountsScoping and managing processes and workflows to enhance creativity and improve efficiencyWorking closely with Senior Producer to support and facilitate pre-production and oversee post-productionOverseeing design art working and localisation of global campaigns

Driving projects & client work streams from start to finish, leading on creative resources, asset management, master calendars, and overall workflowOutreach, negotiating and contracting suppliers and creators, processing invoices and working closely with producers on moving image, stills and animation projectsLed account communication and logistics across projects

Client: Spotify GermanyClient consultation and guidance, project and resource planning, budget control, quality control of project development.Wrapped 2020- Project management of the DE activation of Spotify's largest yearly campaign, including localisation and creation of all marketing assets, influencer campaign concept and execution.Exclusive Podcast Covers(1,5 Grad, Dick & Doof, Nur Verheiratet, Das Aurel Update, Erstmal für Immer, Allgemein gebildet)- Managed the conception, budget, production and execution of Spotify Exclusive podcast covers

Client: NETFLIX Nordics(Quicksand, Home for Christmas S1&2, Ragnarok, Young Wallander, Kadaver)- Conception and development of exciting social campaign rollouts for Netflix shows - Project management of large-scale asset campaigns (social, D/OOH), including producing social content at press junkets and launch events- Production of headline-generating marketing stunts

- Worked in cross-functional teams on concept ideation.- Concepted and developed cross-platform social strategies.- Advisory role in community management.- Project managed strategy development and content creation

Account: Netflix DACH- Oversaw conception and production of local and global asset campaigns for tier-one shows.- Took part in creative ideations, managed influencer collaborations and was responsible for project plans and timelines, asset deliveries and coordinating agency team, clients and freelancers. - Coordinated several offline activations in order to generate high online impressions and engagement.Highlights: - DARK (Netflix 2017) - conception of global campaign strategy & assets, project managing launch and execution of brand new Facebook and Instagram handles as well as a Wiki-esque website. - Stranger Things (Netflix 2017) - brainstorming and execution of locally-relevant assets for the German Facebook handle, plus the planning of a Halloween party for influencers and winners of tickets through media partners, which generated 11M pot. social impressions.- Enissa Amani Comedy Special (Netflix 2018) - conception of organic social strategy, programmatic run and individual assets. Organisation and coordination of press junket, social asset shoot and launch party.

- Concepted and developed 360 degree digital strategies for Zalando’s 14 markets- Created inspiring content and copy and evaluated and optimised campaign progress- Conducted continuous research into digital trends and tech innovations- Managed several innovation projects.#ShareYourSexy (Brand Collaboration Calvin Klein)- Worked with an agency to concept and design mobile-first campaign hub website with a gamification element- Produced content to cover all social touch points and organised a hashtag campaign with an influencer layer which earned 169M impressions. #MyPark (Brand Collaboration Ivy Park)- Concepted and project-managed Zalando's highly successful hyper-localised Facebook Newsfeed campaign, targeting over 3000 cities in Europe and producing 84M Facebook impressions.- Managed the hashtag activation of #MyPark, which was used 10K times and by customers of competitor IVP retailers. Competence Campaigns- Produced digital strategies and workflow processes for a new campaign format at Zalando, working with smaller budgets to achieve large results in digital activations. AW16 UK Launch- Project-managed the digital activation of Zalando's launch in the UK market. The campaign covered all social platforms and included two innovation projects - Pinterest Promoted Pins and Snapchat Live Stories.

As an intern in the social media team I was responsible for content creation and the planning and evaluation of posts which catered for 14 markets, as well as aligning with stakeholders such as brands and categories. I worked on Zalando’s first live Google Hangout and our first digitally-focused campaign TopshopxZalando, which won an Effie and included a pilot of Instagram ads.

Responsible for the organisation and delivery of a varied and interesting social and cultural programme for students, including supervision of on-site activities, and leading the students on excursions around the UK.

Promotion of language learning in schools in the Sheffield area with a low University intake by organising and leading language workshops and taster sessions and delivering presentations with the aim of widening participation.

• Collating data received in University internship satisfaction surveys and producing analysis documents about future placement projects to be proposed to Sheffield City Council.• Writing updates on the social media platforms Twitter and Facebook using the program Hootsuite, advising students about placement opportunities available.

• Order input and processing, creation and distribution of invoices and reminders.• Representing and selling Bahco tools at the Berlin ILA and other trade shows both in German and English, shadowing sales representatives in Germany and Switzerland.• Conducting research and competitor analysis projects for Marketing and Finance departments.