Digital Technology And Content Coordinator
CurrentStrategize digital marketing campaigns with the marketing director and internal stakeholders to support company events, product sales, and brand awareness through various digital touch points such as email marketing, push notifications, and website/app content optimization.Oversee and execute various simultaneous digital marketing campaigns by liaising with internal creative and communications departments for deliverables, setting deadlines, carrying out various tasks to support the campaign goals, and tracking results throughout the campaign's life. Act as liaison between creative teams and internal stakeholders by gathering information from the various internal departments and facilitating harmonious coordination between our copywriters, designers, and photographers to generate branded content needed within the set deadlines for various events or marketing campaigns. Own all aspects of email marketing, from strategizing to list management, segmentation, campaign creation, and in-depth analytics to optimize performance.Manage the flow of content across the company app and eight websites, including the company's main website, blog, e-commerce site, and various concert/event venue sites, through our custom CMS and WordPress.Monitor website and app performance, identify issues, and implement necessary fixes or improvements. Work closely with third-party developers to address technical issues and server maintenance and coordinate with them on our website development, including planning, designing, testing, and launching new features and pages.Collaborate with an external development team to generate new and creative solutions to enhance the company's digital presence utilizing UX/UI best practices and maintain said creative solutions daily.