I have specialised in Healthcare market research for over 20 years working across all methodologies and industries; Pharma, Biotech, Medical Device and Consumer Health. Having joined Ipsos back in 2006 I have significant knowledge of the wider Ipsos organisation and am passionate about bring the 'Best of Ipsos' to our clients. My key focus is on 'challenging the norm' bringing new and innovative ways of reaching out to key stakeholder groups understanding the issues influencing their behaviour. By challenging our understanding of the Healthcare Industry and the way in which HCPs and patients engage with companies and their brands, we are able to make informed recommendations which have the power to shape our clients strategic planning at both a Global and local level.