Creating a financial education and money management app for kids and parents, I was responsible for the product and design strategy and execution. I led a team of product managers and designers to discover customer needs, align with business objectives, and created feasible solutions that engages kids and helps them make smart money choices.

Building a UX practice from the ground up, I led a team of product, UX/UI and service designers to integrate customer-centred thinking across the product and engineering teams. The UX framework I established includes a customer panel for rapid research, templates and 'recipes' for product teams to apply UX methods, and coaching to help product teams create and execute on their strategy.Using customer feedback, analytics and support ticket data to measure the customer experience, I identified key customer opportunities and demonstrated the ROI of UX participation.

Striving for a simple and seamless customer experience while improving performance, the team is re-platforming and redesigning 16 products. Leading a team of designers, I run design critique, brainstorming, showcases and engage stakeholders to align on decisions and direction. I spend my time running end-to-end research and design projects, coaching and mentoring team members, as well as growing the team in capacity and capability.

As a B2B offering, the SaaS travel insurance platform can be customized or white-labelled to allow any business to sell travel insurance. Direct to consumers, the product focused on building customer loyalty by supporting the traveler from planning, to travelling and through the claims process.

Uno home loans is a fintech startup, launched in May 2016 to provide new ways for people to find the right home loan for them. By combining excellent service with innovative technology, customers have the power to search, compare and apply for home loans. I helped build the product from scratch; explore and define the target audience, and iteratively wireframe ideas to find the right balance between customer needs, business goals and speed to market.

Using big data to disrupt how businesses operate, challenging the complexity of data to find simple and power solutions to meet business needs. Embedded within a multi-disciplinary team, leading UX activities such as exploratory customer research, concept design, visual design, design validation, sprint planning and cross-team collaboration.

Taking on the IT Service Management industry to create the market-leading tool for IT Service teams. Using a data-driven approach to design complimented by contextual customer inquiry, I worked with the Jira Service Desk team to create a product vision and tell a compelling story to align stakeholders.

My objective is to deliver great concepts and products by leading UX activities and planning projects to utilise the most appropriate methodology. I gathered requirements, explored ideas and conducted research using a number of techniques, creating designs at all levels of fidelity, and brought stakeholders along on the journey.

As a UX Consultant in London I worked on a range of projects, acquiring new skills and working in diverse teams and environments. I focused on delivering results and exceeding expectations. Here are the highlights:* LexisNexis Butterworths (2010, London, Sydney and Hong Kong)Worked on a number of products for knowledge professionals including: LexisNexis (legal research tool), LexisSmart (assembling documents using a Q&A format) and a new product concept for managing property transactions and workflows.* Department for Work and Pension (2009)As part of a massive initiative to bring all DWP services online, I researched, designed and user tested the first web service for people to view and manage their benefits online.* Iconmobile (2009)Designed and created specifications for a Visa PayWave mobile app, the first of its kind. On a second project, I explored and created concept designs for a travel companion app for O2 Telefonica.* Sapient (2009)Improved the UX of Vodafone UK product webpages, I presented many designs to meet a long list of business requirements.* TH_NK Creative Agency (2008)Conducted industry benchmarking for T Mobile and Hays Recruitment.* Flow Interactive (2008)Designed and usability tested a new product for Royal Mail helped marketers carry out direct mail campaigns. I found that there was little desire or need for a direct marketing tool and recommended against the development of the product. Royal Mail clients were surprised but welcomed the insights and shelved the product, saving themselves millions of pounds.* Dating app for singles and matchmakers (2011)Explored a new concept in social networking, I worked with a startup to shape a product that will be enjoyable (and possibly addictive) to use. I did conceptual designs, brainstorming, and many iterations of design; from quick paper mock-ups to high-fidelity Axure prototypes.

I have worked on a range of small and large scale projects, in every step of the process from gathering user requirements, to stakeholder interviews and workshops, creating personas and scenarios, and creating wireframes, prototypes and specification documents. In many project also acted as Project Manager and Lead Consultant, liasing with clients and other stake holders, manager expectations, reporting and presenting findings.

During this research scholarship, I explored the idea of using a head-mounted camera for navigation when soldiers are in the field. I researched the literature around navigation, cognition, and UI design of small wearable objects and came up with a couple of alternative designs. I recruited 24 participants (soldiers) who were experienced in navigation and observed them as they completed a "treasure hunt" activity in the bush. Data capture included time per activity, number of errors, and subjective response to the usability of the system. I then compared the two alternative designs with the traditional map and compass approach. The results showed that the head-mounted display did not perform as well as the traditional method of navigation, but there was potential to integrate the head-mounted display with the physical map as an enhancement to the standard navigation technique.My research was presented at the Land Warfare Conference in 2005.

Human Computer Interaction (HCI) was a third year course for students in computer engineering or science. I mentored students and helped them apply concepts and techniques introduced in the lectures. Studio classes were typically 2 hours long in which I guided students through a number of exercises such as usability testing, sketching, iterative design, expert evaluation and prototyping. I also graded assignments and homework exercises and assisted with lecture and curriculum planning.