Lucy Chadwick Email & Phone Number

Stamullen, Co. Meath

Stamullen, Co. Meath

County Dublin, Ireland

Responsible for marketing & technical strategy for the business, senior leadership team member reporting to the Managing Director.Marketing Strategy: Created full brand communications strategies for the complete multi-species (companion animal, livestock & equine) product portfolio (150+ animal health products) to engage B2B and B2C audiences through effective print, digital & social media campaigns, leading to above industry company growth.Marketing Collateral: by leading and managing external agencies, development and management of cross-functional teams and coworker engagement created and delivered 100s of pieces of marketing collateral from marketing materials, digital assets, articles, technical support documents & toolkits for use by partners and commercial teams.Insight: Monitored, analysed and distilled findings from the competitive and regulatory/legislative/political environment, using this insight to guide marketing strategy across the business, ensuring maintenance of competitive advantage.Event Management: managed events and exhibitions strategy for the organisation, with 30+ exhibitions and events per year including trade shows, webinars, masterclasses & conferences, ensuring optimisedROI.Stakeholder Management: Owned & managed the organisation's relationship with consultants, 80+ thought leaders, trade associations, professional societies, suppliers, manufacturers, distributors & export partners globally, driving commercial success of the organisation.Leadership: successfully built & managed a multi-disciplinary marketing & technical team of 7 direct reports across different geographies (remote/hybrid working) to produce creative, impactful and high-quality outcomes with passion. As a member of the senior leadership team I collaborate closely with the Commercial Manager to ensure that all outputs meet the needs of our internal and external stakeholders, and drive the organisation's commercial success.

County Dublin, Ireland

Led a diverse board of trustees in driving forward this full-service charity veterinary clinic to better servethe community.Analytical skills: Analysed procurement and created and implemented a procurement strategy, leadingto a 30% saving on medicines & consumable expenditure.Project Management: Planned and executed a building project doubling the physical footprint of theveterinary practice premises, enabling an increase in services & capacity of 100%.Leadership: Spearheaded human resource planning & recruitment leading to a 100% increase inopening hours , doubling the number of pets seen per annum.

Bracknell, United Kingdom

As a small animal brand veterinary adviser I saw my role to be one of creating connections. By that I mean that I connected people with each other, the organisation and scientific information. I then leveraged these relationships and information to create mutual opportunities for the organisation and our partners. In achieving this I delivered value by quickly developing effective and honest relationships with veterinary specialists, having a broad overview of the emerging scientific data in my brand areas and the ability to then use these relationships and information to inform effective, industry leading marketing campaigns and education.Stakeholder Management: Built Key Opinion Leader strategy, developed & managed relationships with external veterinary specialists & professional societies driving advocacy and brand awareness for BI’s market-leading brands (Vetmedin, Pexion, Metacam).Strategy: Led technical marketing expertise for UK & Ireland for assigned brands, collaborating cross-culturally and crossfunctionally as part of the extended global marketing brand teams, driving commercial success.Collaboration: Generated written and digital (video) educational communications, content and resources by collaborating with industry thought leaders.Oral communication: Specialised in presenting complex technical concepts clearly and concisely internally & externally to audiences of all levels.Technical Services: Provided technical phone support to veterinary surgeons and members of the public on the Boehringer Ingelheim portfolio of companion animal products, adding value through the provision of expert knowledge and excellent customer experience.Pharmacovigilance case assessment: VEDDRA coding, ABON coding and causality assessments.

Bath, United Kingdom

Represented marketing & technical services on the business leadership team.Pricing: Created a pricing strategy and commercial pricing model for 6,500 product lines.Event management: managed and organised attendance at 14 trade shows per year, including a retail trailer at Crufts, generating £80k sales in 4 days.Stakeholder Management: Spearheaded veterinary regulatory affairs for the business, including stakeholder management of AMTRA, RCVS and VMD.Public Relations: Successes included features on Radio 4, The Telegraph, Daily Mail, BBC News Online, Dog’s Today Magazine and others.Relationship building: Built successful relationships with external stakeholders including charities and breeders, which drove commercial success.Staff training: Training staff for AMTRA SQP exams (resulting in 100% pass rate) including lecturing & tutorials and providing ongoing staff training on various veterinary topics.Content creation: copyrighting and editing of veterinary editorial for use in digital (including blogs, newsletters, email marketing & social media) and print media.Offline marketing: created & implemented offline marketing strategy for the business.Technical support: Provided technical veterinary support to all staff and customers via phone and email.

Calne, Wiltshire

Morpeth, Northumberland

Executive Mba, Business Administration And Management, General

Activities and Societies: EMBA Class Ambassador 2024-5UCD Smurfit IMAGE MBA Scholarship 2024-6

Bachelor Of Veterinary Medicine, Veterinary Medicine, 2.1 Honours

Prince2 Foundation & Practitioner, Project Management

Certified in PRINCE2 foundation & practitioner level for Project Management.

Cim Diploma In Professional Marketing, Marketing, Merit

Consisted of three modules: -Strategic Marketing - The strategic marketing planning process, including how to evaluate and implement it.

Post Graduate Diploma (Masters Level 9), Pharmaceutical Business & Technology, 1St Class Honours

The internationally recognised Post Graduate Diploma (Masters Level 9) in Pharmaceutical Business & Technology, provided by Innopharma.

Cim Professional Certificate In Marketing

Awarded February 2015.

Gpcertificate In Veterinary Business And Professional Studies

Education record

Wset Level 3 In Wine, Wine, Theory With Merit

Level 2 Award In Wines, Wine, Distinction

Level 1 Award In Wines, Wine Steward/Sommelier, Distinction

Level 1 In Spirits, Spirits, Distinction