https://www.lucyleonardcopywriter.com/Senior Creative Copywriter with 14 years experience. Whether it's DM appeals, pitch presentations, crafting concepts, blogs, tone of voice guides, brand stories or strategies, I have honed the ability to move people to feel something and inevitably, to act. I’m a storyteller at heart who loves getting inside an audience’s mind to create informed, engaging, thought-provoking copy across multiple channels. Clients include Mencap, Centrepoint, RSPCA, UNICEF, Plan UK, Save the Children, Natwest, M&G, Worldline, Independent Age, Blood Cancer UK, Dogs Trust, London Business School, Marie Curie, Help for Heroes, Christian Aid and WWF. Agencies include Ask Direct, Open, Catalyst Works, GOOD Agency, Narrative Design and Bluefrog.