Stuart Barker Email & Phone Number

Haywards Heath, GB

Remote

• Writing targeted stories appearing on social media as part of strategic fundraising campaigns for a range of charities
• These have included RSPB, Greenpeace, Scope, Amnesty International, St Mungo's, World Wildlife Fund, UNICEF and Great Ormond Street Hospital

Remote

• Creating and editing marketing and comms material for diverse audiences in a consistent tone of voice to support UKHSA's strategy and priorities
• Content spanned a variety of channels from posters and leaflets to infographics, social media and video
• Topics included information on testing and the NHS COVID-19 app, how to apply for support payments and promoting continuing engagement in key Covid-19 research programmes.

London, Maidenhead, Worthing, Remote

• Wrote content at DIT to support UK exporters, including interviewing SMEs for case studies
• At Barclays, devised information hubs in consistent tone of voice and format to meet needs of global users
• At Three, designed support and training toolkits as part of large digital transformation projects
• Employed GDS design principles to simplify complex language and processes
• Evaluated, refined and improved content using analytics, user research and feedback
• Devised branded communications across digital and print-based media

Swindon, England, United Kingdom

• Transitioned content from existing to new UKRI website
• Designed and repurposed content in line with GDS standards
• Employed Google Analytics data to investigate user behaviour on current site
• Defined user needs by engaging with subject-matter experts and stakeholders
• Worked in, and collaboratednwith, an Agile team

Newbury

• Simplified content to improve usability of business website, enabling business customers to self-serve more easily and reducing calls to contact centre
• Revolutionised service support performance by devising clear, concise scripts for customer advisers
• Pioneered fresh content and microcopy for range of customer journeys in the ‘My Account’ section of website
• Launched new broadband product across fixed and mobile sites

Eastleigh

• Led on content in a large digital innovation project involving transformation of diy.com website
• Devised and implemented new tone of voice toolkits to reflect brand personality
• Ran stakeholder workshops to inform key stakeholders and gain their buy-in
• Demonstrated versatility by writing in different formats to create ‘How To’ guides, Buying guides, Inspirational articles and product descriptions
• Recruited, built and mentored a team of writers responsible for e-commerce product content

Newbury

• Played pivotal role in relaunch of vodafone.co.uk on new platform. Implemented new tone of voice while making content more engaging, informative and SEO-friendly
• Responsible for broad spectrum of work on consumer website. Wrote product information, offer banners, price plans, targeted emails, error messages, e-commerce phone descriptions, metadata and FAQs
• Reviewed and enhanced Support content, ensuring it was easily understood by customers

• Work for leading agencies in Employee/Recruitment Marketing sector, including Euro RSCG Riley, Tribal, Work, Thirty Three, Barkers and TMP Worldwide. Clients included Allianz Cornhill, BAA, MI5, Ntl, Renault, BNP.
• Stints with award-winning B2B agencies dnx (now part of OgilvyOne Business) and April Six, working with clients such as Miele, Vodafone Global Enterprise, Kalixa, SITA, Pure Storage and SAP
• Websites for clients in diverse sectors from insurance and IT to pensions and travel
• Features on Al Murray, Stan Bowles, Suzi Perry and others for West Side magazine, and articles for food services company Sodexo’s Prestige magazine

Joining as the only in-house writer, I transformed the agency's creative department and reputation. By the time I moved on I'd built a talented team of 10, helped acquire a prestigious portfolio of commercial and public sector clients, and won numerous advertising awards (Scott Edgar didn't have any to their name before I arrived).Key clients included.

Ba (Hons) In English Literature, 2.1

Education record