• Writing targeted stories appearing on social media as part of strategic fundraising campaigns for a range of charities• These have included RSPB, Greenpeace, Scope, Amnesty International, St Mungo's, World Wildlife Fund, UNICEF and Great Ormond Street Hospital

• Creating and editing marketing and comms material for diverse audiences in a consistent tone of voice to support UKHSA's strategy and priorities • Content spanned a variety of channels from posters and leaflets to infographics, social media and video • Topics included information on testing and the NHS COVID-19 app, how to apply for support payments and promoting continuing engagement in key Covid-19 research programmes.

• Wrote content at DIT to support UK exporters, including interviewing SMEs for case studies • At Barclays, devised information hubs in consistent tone of voice and format to meet needs of global users• At Three, designed support and training toolkits as part of large digital transformation projects• Employed GDS design principles to simplify complex language and processes• Evaluated, refined and improved content using analytics, user research and feedback• Devised branded communications across digital and print-based media • Wrote all content for insurance company's new website

• Transitioned content from existing to new UKRI website • Designed and repurposed content in line with GDS standards• Employed Google Analytics data to investigate user behaviour on current site • Defined user needs by engaging with subject-matter experts and stakeholders • Worked in, and collaboratednwith, an Agile team

• Simplified content to improve usability of business website, enabling business customers to self-serve more easily and reducing calls to contact centre• Revolutionised service support performance by devising clear, concise scripts for customer advisers • Pioneered fresh content and microcopy for range of customer journeys in the ‘My Account’ section of website• Launched new broadband product across fixed and mobile sites

• Led on content in a large digital innovation project involving transformation of diy.com website• Devised and implemented new tone of voice toolkits to reflect brand personality• Ran stakeholder workshops to inform key stakeholders and gain their buy-in• Demonstrated versatility by writing in different formats to create ‘How To’ guides, Buying guides, Inspirational articles and product descriptions • Recruited, built and mentored a team of writers responsible for e-commerce product content

• Played pivotal role in relaunch of vodafone.co.uk on new platform. Implemented new tone of voice while making content more engaging, informative and SEO-friendly• Responsible for broad spectrum of work on consumer website. Wrote product information, offer banners, price plans, targeted emails, error messages, e-commerce phone descriptions, metadata and FAQs • Reviewed and enhanced Support content, ensuring it was easily understood by customers

• Work for leading agencies in Employee/Recruitment Marketing sector, including Euro RSCG Riley, Tribal, Work, Thirty Three, Barkers and TMP Worldwide. Clients included Allianz Cornhill, BAA, MI5, Ntl, Renault, BNP Paribas, Securicor, BskyB and Virgin Atlantic• Stints with award-winning B2B agencies dnx (now part of OgilvyOne Business) and April Six, working with clients such as Miele, Vodafone Global Enterprise, Kalixa, SITA, Pure Storage and SAP• Websites for clients in diverse sectors from insurance and IT to pensions and travel• Features on Al Murray, Stan Bowles, Suzi Perry and others for West Side magazine, and articles for food services company Sodexo’s Prestige magazine

Joining as the only in-house writer, I transformed the agency's creative department and reputation. By the time I moved on I'd built a talented team of 10, helped acquire a prestigious portfolio of commercial and public sector clients, and won numerous advertising awards (Scott Edgar didn't have any to their name before I arrived).Key clients included Argos, HSBC, MI5 (I devised and developed an employer brand for each of these), London Underground, FSA, Reed Employment and several London Boroughs and NHS Trusts.