Lucy Dustman Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Boston, Massachusetts, United States

- Manages healthcare, technology, and energy client accounts, focussing on their go-to-market, brand, web, and campaign strategies- Generates consumer segmentation insights by sourcing and conducting key audience group interviews to guide strategic planning- Oversees analytics for projects, informing launch and go-to-market strategy, campaign execution, and website development by analyzing quantitative data in Google Analytics and other databases to supplement key qualitative insights- Synthesizes research into strategic and creative briefs to guide deliverables and meet client executional needs- Leads client meetings, managing stakeholder expectations and delivering research, analysis, and strategic recommendations

Boston, Massachusetts, United States

- Leveraged customer insights to reposition client messaging, optimizing website content and boosting conversion rates by 6%- Launched refreshed brand principles and creative assets, realigning internal communications for an enterprise client- Increased internal case study reference efficiency 50% by creating an advanced Excel database of over 100 case studies

Claremont, California, United States

- Leveraged Excel to perform a competitive analysis to inform a social media content calendar targeting college students- Optimized the Center’s social media reach by 300% and increased following by 3% through organic social media tactics

Cincinnati, Ohio, United States

- Conducted competitive market analysis to implement an integrated product launch campaign using email, PR, and social media, attracting nearly 4,000 users in the first two weeks of launch- Monitored social campaigns on Instagram and Facebook and analyzed data, tracking against the client’s business goals and KPIs- Collaborated across strategic and creative teams to reestablish a brand’s positioning and differentiate them in a saturated market

Maui County, Hawaii, United States

- Managed the development of social content for the school to promote events, enrollment, and important notices - Monitored performance of social efforts through online marketing analytics tools and data analysis- Updated the website to better align with the school's mission and values, leading to an increased conversion rate

Claremont, California, United States

- Transcribed historical texts from over 12 primary and secondary sources and condensed into key concentration areas- Consolidated research findings in a 150-page outline to support a professor’s research and course development

- Developed a cross-channel social media campaign to engage customer segments, doubling fundraising effort- Implemented A/B testing to drive campaign performance across the 6-week period, resulting in improved conversion rates- Produced over 100 emails and made 60 phone calls to key customer segments, increasing awareness of the organization

Bachelor Of Arts - Ba, Economics

Activities and Societies: Member of Scripps College Economics Society, Events Director of Scripps Pre-Law Society, Economics Tutor.

Economics

Education record

Activities and Societies: Activities Committee President, Student Council Secretary, Varsity Volleyball Team Manager, Middle School Math.

Education record