Lucy Geraghty Email & Phone Number

London, Gb

Aldershot, England, United Kingdom

In collaboration with a diverse array of clients, including the Ministry of Defence (MOD) and a Domino's franchise, I have engaged in a variety of projects:• Crafting brands and developing visual identities, including logo design and the creation of brand guidelines• Generating ideas and designing content for social media platforms• Partnering with engineers to translate complex information into detailed infographics for MOD tender responses • Designing executive summaries for tender submissions• Creating website designs (UI/UX)These projects highlight my ability to adapt to different client needs and deliver tailored creative solutions.

Woking, England, United Kingdom

As part of the Creative and UX team at VerseOne, I have designed and been involved in the end-to-end execution of over 20 websites, 3 self-service portals, and 7 intranets for 13 NHS Trusts and 6 Social Housing Associations. Additionally, I have designed and contributed to various internal product development projects, including the development of new modules for the VerseOne CMS and redesigning the internal demo portal. All solutions have been designed, built, and deployed on VerseOne’s Content Management System (CMS), which supports over 20 million service users and 350,000 employees, averaging around 400 million hits per month.KEY RESPONSIBILITIES 🚀• Independently designing WCAG 2.2 compliant solutions end-to-end for our customers• Project kick-off meetings with customers to establish project scope and objectives• Customer communications throughout design stages• Facilitating discovery workshops and conducting user interviews with focus groups and stakeholders to gather essential user needs, business requirements, and pain points• Writing detailed design specifications post discovery workshops• Low-fidelity wireframing to define information architecture and visualise key user flows and journeys • Rapid prototyping• High-fidelity designs that incorporate branding unique to every customer• Defining design systems tailored to work seamlessly with the VerseOne CMS, enabling customers to curate dynamic and flexible web pages independently• Conducting thorough Quality Assurance (QA), collaborating with our Front-End Development team• Curating and presenting thought leadership webinars with the design team to support VerseOnes sales function• Support during new business sales pitches: designing pitch decks as well as presenting• UI/UX of new CMS modules and product developments

Basingstoke, England, United Kingdom

In my role within the Customer Relationship Management (CRM) and print team of the UK’s leading games retailer, I played a pivotal role in analysing, designing, and building customer-centric and data-driven email campaigns for clients and GAME alike. Additionally, I contributed to the development of content for various social media platforms and assisted in the managing and creation of Point of Sale (POS) materials for merchandising GAME stores. Sitting within the wider design studio, I also contributed to the conceptualisation and creation of seasonal GAME brand campaigns. Notable clients included industry giants such as Sony (Playstation), Microsoft (XBOX) and Nintendo.KEY ACHIEVEMENTS 🏆• During a three-month period without a designated design leader, I managed and lead the CRM design team. Within this time I defined new brand strategy for email marketing templates leveraging creative assets to create engaging emails unique to every client and campaign. As a result we increased our Click-Through Rate (CTR) and Click-to-Open Rate (CTOR) performance. This lead to increased engagement and investment from both clients and senior stakeholders in the commercial team at GAME.• Collaborating with the Head of Marketing at GAME, I independently conceptualised and executed the new look and feel for GAME’s ‘Trade-In’ brand, after successfully pitching my concept to the Managing Director and wider senior team at GAME.KEY CLIENTS 🔑• Sony (Playstation)• Microsoft (XBOX)• Nintendo• Rockstar Games • Activision• Ubersoft• Warner Bros