Marketing strategy, team management (5 people), campaign management, social media and digital marketing strategy, content development, budget planning, management and reporting. Top 3 Achievements: - Managed ADF Marketing Team to deliver on FY2022 business objectives in final quarter within budget - Developed FY2023 marketing plans and budgets for all ADF’s programs (Good Sports, Information Services, LDATs and Path2Help)- Launched Path2Help campaign with an integrated channel mix including social, search, audio, video, display and stakeholder engagement (when I left it was tracking to exceed campaign targets)

Marketing and brand strategy development, campaign management, social media strategy, content development and execution, email and website management, marketing communications and reporting.Top 3 Achievements: - Instigated and managed the delivery of ACNEM’s new brand in 2021, rolling it out across a new website, and all marketing assets and communications- Achieved 247% higher Conference sales (756) in 2020 compared with the average of all the preceding years (218)- Increased social media followers by more than 70% (Facebook and LinkedIn), and launched ACNEM’s Instagram channel

Marketing strategy development, management and execution across all of Melbourne Quarter's asset classes (apartments, commercial, retail and place), including the delivery of: - Melbourne Quarter's vision and positioning strategy- Market research to create customer segments and personas- Project/place launch- Place marketing and activation strategy- Lendlease's largest ever apartments launch (offshore and local) with 719 apartments - achieved 70% sales to commence construction- Two world-class sales centres on Collins Street- Marketing and sales collateral (retail, commercial and apartments)- Innovative sales tools (eg. virtual reality goggles and an Australia-first digital underlit 3D printed precinct model)- Our division’s first state-based residential campaign, including a new brand identity, website, digital media, PR, content and lead nurturing strategy- Project opening launch of its first stage, in September 2018.Top 3 Achievements: - Achieved the 70% sales target managing Lendlease's largest ever apartments launch, with 719 apartments in 10 cities (offshore and local), enabling construction to commence - Generated more than 1,400 leads delivering our division’s first state-based campaign, including a brand identity, website, digital media, PR, content and lead nurturing strategy- Developed and implemented a brand strategy for Melbourne Quarter’s retail brand that targeted a corporate consumer audience

3 month contract: Campaign strategy development and management, brand management, budgeting, digital and social media marketing strategy, lead generation and nurturing, competitor analysis and campaign reporting.

Marketing strategy, campaign management, CRM consulting, copywriting and graphic design. Clients: Plan International (Australia), Pearson Australia, Attention Now (Reach Foundation), The Roque, The Office of Environment and Heritage (NSW).

Sole person responsible for all retention marketing activities across the organisation, including marketing strategy and planning, marketing communications, campaign management, CRM strategy, budget management, and analysis and reporting.Top 3 Achievements: - Developed the FY14 & FY15 marketing retention strategies and implemented all campaigns in a brand new CRM- Achieved a response rate of more than 25% and $180,000 of funds raised launching Plan’s first Birthday Card writing campaign for child sponsors, far exceeding campaign targets- Created 50 x Impact Reports, one for each country we work in, which reached more than 40,000 supporters to communicate the local impact of their ongoing donations

Marketing communications, marketing strategy, brand management, campaign management, social media marketing, event promotion and PR, website redevelopment and team management.Top 3 Achievements: - Managed the rebrand of all marketing collateral to comply with new Pearson brand guidelines and developed new brand guidelines for our main product brand – BTEC Apprenticeships.- Grew Twitter business followers by more than 400% in a year, building the brand’s social media presence- Increased site traffic by 20% and managed the launch of the division’s new website

Marketing communications, marketing strategy, campaign management, website redevelopment, media relations, sustainability marketing, collateral development, advertising, event & sponsorship management.Top 3 Achievements: - Delivered 12 marketing campaigns across Commercial Office and Land Development divisions, resulting in more than 58,000sqm of office lease deals and 300,000sqm of industrial land sales- Managed the production of an industry-first interactive online Sustainability Report that won the Innovation category at the 2010 Australian Web Awards- Launched EcoSpace – an industry-first, award-winning sustainability initiative to help our tenants improve the environmental performance of their office space

Campaign management, sustainability communications, website management, project and event management, tenant liason.

Graphic design and print management.

Supplier sourcing & management (involving overseas travel to Malaysia, China and Germany), product management & development, marketing collateral development, brand and website development, sales & profit margin analysis.

Assist brand managers, POS & promotional material development, assist in implementing Sleepmaker’s Sponsorship Program for the Sydney 2000 Olympic Games, exhibition stand design and management.