Lucy Griffin Email & Phone Number

Cheltenham, England, United Kingdom

Malmesbury, England, United Kingdom

Promoted in-post. - Commercial lead for a New Product Development (NPD) within the Beauty category, namely Supersonic Nural. - Responsible for establishing the commercial strategy for the product itself, before working collaboratively with cross-channels to bring this to life through various forms of media, to include a TV commercial. - Engaged with markets around the globe on a regular basis, briefing them on the Global strategy, and supporting them with local adaptations where appropriate. - Strong communication with a variety of stakeholders within the business including Finance, Supply Chain, Project Management, Legal & Claims, Quality and Customer Service. - I was also appointed the strategic lead for the Supersonic sub-category. This allowed me to become the custodian of the product, working closely with RRD to help shape its role within the wider Beauty portfolio.

Malmesbury, England, United Kingdom

- Supported the delivery of an XL Airwrap ‘revamp’ campaign in a global capacity where I was wholly responsible for building the associated owner strategy, to help support markets with their multi-channel execution.- Led the creation of Dyson’s first ever Male Campaign within Beauty. Working with an external agency to bring the strategic direction to life. - Stepped outside of the Beauty category to support the pilot of Dyson’s first Trade-in initiative within the floorcare space. This experience involved working closely with the French market to support their execution, along with after-sales, sustainability, quality, legal teams and so on.

Gloucestershire, England, United Kingdom

- Proficient in managing social media profiles, engaging with customers, uploading regular posts, and creating promotional content.- Proven experience with website development and SEO optimisation; encouraging increased site traffic and smooth user experience.- Ability to think creatively and analytically.- Experienced in writing copy for websites and social media content ensuring appropriate and consistent tone-of-voice.

Gloucestershire, England, United Kingdom

- Weekly 1:1 meetings with the Practice Manager involved sharing important updates, developingmarketing tactics and making suggestions to improve service structure.- Key multi-tasking skills attained from maintaining multiple diaries, handling patient referrals,answering queries in person, via telephone and liaising with other stakeholders.

Master Of Science, International Marketing Management, Distinction

Awarded: Professor Jim Lynch/Chartered Insititute of Marketing Prize for Highest Performance on IMM course. Notable Modules: Consumer.

Bachelor Of Arts, Marketing, 1St Class With Honours

Notable Modules: Consumer Buyer Behaviour (80%), International Marketing Strategy (78%), Advertising (78%), Study Skills for Marketers.

A Levels, Psychology, Drama, English Literature