Lucy Smith Email & Phone Number

Sydney, New South Wales, Australia

Currently managing growth marketing for Living My Way.

Sydney, Australia

Managed the marketing for Palladium's Logistics portfolio and co-managed the marketing for the Asia Pacific region.This involved working with stakeholders around the world on strategic planning, content creation, website development, external and internal communications, tender optimisation, training communications, campaign management, direct mail and project management. It also included one year of maternity leave.ACHIEVEMENTS● Developed and implemented the internal and… Show more Managed the marketing for Palladium's Logistics portfolio and co-managed the marketing for the Asia Pacific region.This involved working with stakeholders around the world on strategic planning, content creation, website development, external and internal communications, tender optimisation, training communications, campaign management, direct mail and project management. It also included one year of maternity leave.ACHIEVEMENTS● Developed and implemented the internal and external brand transition strategy for a company that was acquired by Palladium● Optimised tenders through bid writing, editing and graphic design. This helped the company to win and become the preferred bidder for multiple tenders worth A$ 789 million.● Increased the amount of people available to assist with humanitarian emergency responses by 33% through engaging communications.● Improved processes and communication between teams as the Sydney Change Champion Show less

Sydney, Australia

Managed the marketing for TPG Telecom's Enterprise and Government, Business and Wholesale divisions.Responsibilities included campaign management, website development, strategic planning, copywriting, budget management, collateral creation, digital marketing, outdoor advertising, in-building advertising, event management and online survey management.ACHIEVEMENTS● Generated a constant flow of leads through multi-channel campaigns● Refreshed and optimised multiple sections… Show more Managed the marketing for TPG Telecom's Enterprise and Government, Business and Wholesale divisions.Responsibilities included campaign management, website development, strategic planning, copywriting, budget management, collateral creation, digital marketing, outdoor advertising, in-building advertising, event management and online survey management.ACHIEVEMENTS● Generated a constant flow of leads through multi-channel campaigns● Refreshed and optimised multiple sections of the website● Oversaw the organisation of multiple events which raised brand awareness, aided retention and assisted lead generation Show less

Sydney, Australia

Managed the marketing for a division in Optus'​ digital space.This included end-to-end campaign management, strategy creation, budget management, traffic generation, social media management, testing and optimisation, copywriting, email newsletter management, market and customer research, event management and agency management.ACHIEVEMENTS● Delivered a consistent stream of website traffic through the creation of numerous traffic generation programs. This contributed… Show more Managed the marketing for a division in Optus'​ digital space.This included end-to-end campaign management, strategy creation, budget management, traffic generation, social media management, testing and optimisation, copywriting, email newsletter management, market and customer research, event management and agency management.ACHIEVEMENTS● Delivered a consistent stream of website traffic through the creation of numerous traffic generation programs. This contributed to the following YoY results:─ 43%↑ in mobile page views─ 19%↑ in desktop page views─ 37%↑ in desktop page views/session● Launched, grew and regularly produced an email newsletter─ Click through rates were consistently more than double the industry average─ Open rates were usually 8% above the industry average─ 99% deliverability rate─ 99/100 reputation score● Launched and regularly optimised a revenue generation widget─ Included Australian-first activity─ 22% click through rate was almost double the figure that similar sites were experiencing● Exceeded the brand exposure goal that management had set for an event sponsorship by 15x through leveraging attendee's online networks● Launched, grew and moderated a Facebook page. Delivered over 2.5x the targeted amount of clicks from Facebook to the website. Show less

Optus Digital Media Division

Responsibilities included creating and executing marketing strategies, updating landing pages, social media marketing and mobile marketing.ACHIEVEMENTS● Achieved 96% above target for a new product's beta launch● Increased the number of standard marketing channels available to the team by 50%

Optus Business Division

Acted as the assistant brand manager for Optus Business and as a product marketing executive for mobile applications. This involved reviewing the team's marketing communications against brand guidelines, collateral creation, directing customer enquiries and supporting the sales team.ACHIEVEMENTS● Improved the customer enquiries process through the creation of a process manual● Maintained brand equity through ensuring customer touch points were brand-aligned●… Show more Acted as the assistant brand manager for Optus Business and as a product marketing executive for mobile applications. This involved reviewing the team's marketing communications against brand guidelines, collateral creation, directing customer enquiries and supporting the sales team.ACHIEVEMENTS● Improved the customer enquiries process through the creation of a process manual● Maintained brand equity through ensuring customer touch points were brand-aligned● Improved the sales team's engagement during training sessions Show less

Responsibilities for this short contract position included reviewing marketing practices, guest lecturing on integrated marketing communications, editing the annual marketing plan and editing articles for the regular magazine.ACHIEVEMENTS● Improved consistency through creating a brand manual and branded templates● Improved clarity through creating a new slogan● Responded to low marketing ROI by introducing high ROI online marketing strategies● Created the first… Show more Responsibilities for this short contract position included reviewing marketing practices, guest lecturing on integrated marketing communications, editing the annual marketing plan and editing articles for the regular magazine.ACHIEVEMENTS● Improved consistency through creating a brand manual and branded templates● Improved clarity through creating a new slogan● Responded to low marketing ROI by introducing high ROI online marketing strategies● Created the first alumni database Show less

Effectively communicated complex concepts to students and maintained their interest.ACHIEVEMENTS● Transformed a low performer into such a high achiever that his school had to change the maths class he was in multiple times● Strong customer relationship management led to many client referrals

Promoted NetSuite's e-commerce and customer relationship management products through analysing marketing touch points and assisting with events.ACHIEVEMENTS● Kept the company website and marketing collateral up to date● Created lead databases

AIESEC is a not-for-profit UN affiliated organisation.Multiple overlapping roles were held while working at this organisation.► SALES DIRECTOR (SYDNEY DIVISION)Led a team of 9 people, coached other NSW sales directors and ran regional training days.ACHIEVEMENTS● Increased sales by 67% on the previous year● Improved sales materials● Ensured strong customer relationship management► NATIONAL BRAND MANAGERLed the national brand… Show more AIESEC is a not-for-profit UN affiliated organisation.Multiple overlapping roles were held while working at this organisation.► SALES DIRECTOR (SYDNEY DIVISION)Led a team of 9 people, coached other NSW sales directors and ran regional training days.ACHIEVEMENTS● Increased sales by 67% on the previous year● Improved sales materials● Ensured strong customer relationship management► NATIONAL BRAND MANAGERLed the national brand team and provided brand education through online resources and conference sessions.ACHIEVEMENTS● Created brand-aligned promotional collateral● Maintained brand integrity through addressing brand inconsistencies and infringements► ADVERTISING CAMPAIGN MANAGEROrganized the logistics for a Sydney-wide outdoor advertising campaign. Worked with the team on creative concept design and evaluation.ACHIEVEMENTS● Raised the brand's profile through organising advertising on 40 Adshel bus shelter, train station and shopping mall panels throughout Sydney► EVENT MANAGERLed a team of 5 people to create and market an event.ACHIEVEMENTS● Ran an event that raised the profile of social entrepreneurship● Achieved strong attendance numbers that surpassed management's expectations Show less

Bachelor Of Economics | Majoring In Marketing And Economics

Education record