Lucy Watson Email & Phone Number

Kyneton, VIC, AU

Woodend, Victoria, Australia

In my time at Holgate I have run a national brand campaign, a successful crowdfunding campaign, launched their new Taproom & Visitor Centre, run a summer campaign, launched their online shop, and managed day-to-day marketing, PR and product launches.

Australia

Elected Marketing Officer for Kyneton Theatre Company committee to market and promote all productions on digital, social, outdoor, PR and other media.

Australia

Assisting with marketing and events, IT support etc. Recently launched 2022 Online Program of workshops and salons.

Collingwood, Victoria, Australia

I teach lectures and tutorials in Content Strategy, Social Media Strategy, and ICT.

I teach Written Communications, Content Strategy, Social Media Strategy, and Story & Narrative.

Melbourne

Freelance Marketing, Copywriting, Content Creation, Scriptwriting, Social Media and Website Management. Clients include Holgate Brewhouse, GABS Beer, Cider & Food Festival and The Peacock Inn Hotel.

Preston, Melbourne

Editor and writer for In Batmania online magazine, a collection of stories, articles, musings & word thoughts from various writers & other interesting characters in, around & connected to Melbourne. http://inbatmania.com

Collingwood, Victoria, Australia

Responsibilities:- Creating content across social, web, digital, outdoor and live activations- Managing six social media channels across two venues and one brand- Managing delivery of all assets across digital, outdoor, retail and venue- All copywriting (social, retail, brand, PR, venue, outdoor, web)- Executing and optimising campaigns in alignment with.

Melbourne, Australia

- Managing creation and implementation of campaign assets across Digital, Social, Outdoor and Press- Developing acquisition strategy, including writing campaign briefs to creative agencies- Executing and optimising campaigns in alignment with campaign strategy- Copywriting of outdoor headlines, digital, social, press ads and various comms collateral.

Port Melbourne

Managing the entire marketing function, including digital marketing and website design, new product development, brand strategy and all communications.o Managing a team of six designers and developerso Strategy, production and writing of all content - blogs, web copy, video, games, infographics, image posts, competitions and campaignso Creating clear and.

St Kilda

o Presenting (and selling in) technical and creative concepts to clientso Strategy (integrated campaigns, social media, community websites etc)o UX design and wireframingo Budgets, project scoping and management (websites, Facebook applications, mobile applications, games, banners, eDMs etc)o Writing briefs and managing debriefso Interpreting and applying.

o Digital copywriting (with an emphasis on SEO)o Briefing creatives and developerso Scoping and managing website projectso Scoping and managing production of banner campaignso Scoping and managing building of Facebook applications and gameso Presenting technical concepts to clientso SEO reports and implementationo JCRs and project reportso Creating.

Bachelor Of Arts, History, English, Cultural Studies

Education record