Lucy Watson Email & Phone Number

Kyneton, Vic, Au

Woodend, Victoria, Australia

In my time at Holgate I have run a national brand campaign, a successful crowdfunding campaign, launched their new Taproom & Visitor Centre, run a summer campaign, launched their online shop, and managed day-to-day marketing, PR and product launches.

Australia

Elected Marketing Officer for Kyneton Theatre Company committee to market and promote all productions on digital, social, outdoor, PR and other media.

Australia

Assisting with marketing and events, IT support etc. Recently launched 2022 Online Program of workshops and salons.

Collingwood, Victoria, Australia

I teach lectures and tutorials in Content Strategy, Social Media Strategy, and ICT.

I teach Written Communications, Content Strategy, Social Media Strategy, and Story & Narrative.

Melbourne

Freelance Marketing, Copywriting, Content Creation, Scriptwriting, Social Media and Website Management. Clients include Holgate Brewhouse, GABS Beer, Cider & Food Festival and The Peacock Inn Hotel.

Preston, Melbourne

Editor and writer for In Batmania online magazine, a collection of stories, articles, musings & word thoughts from various writers & other interesting characters in, around & connected to Melbourne. http://inbatmania.com

Collingwood, Victoria, Australia

Responsibilities:- Creating content across social, web, digital, outdoor and live activations- Managing six social media channels across two venues and one brand- Managing delivery of all assets across digital, outdoor, retail and venue- All copywriting (social, retail, brand, PR, venue, outdoor, web)- Executing and optimising campaigns in alignment with project strategy- Creating clear and detailed briefs, scopes, requirements, budgets and timelines- Working with design, sales, venue and management to ensure delivery of all marketing to achieve their outcomes- Managing can launches and nationwide brand campaigns- Managing event marketing across two venuesAchievements:- Production, launch and promotion of TVC for Movember campaign in 2018 ‘Make Mo Mate Time’ with Lutman Films, driving engagement with the campaign nationwide- Launch of ‘Gipps St’ Pale Ale in can, and accompanying brand campaign (street posters, outdoor, digital) ensuring intended market penetration into inner-Melbourne market and initial inroads into interstate bottleshops and venues- Movember campaign (across social, outdoor, digital) successfully raising $75K and brand awareness for ‘Gipps St’ Pale Ale, as well as creating and delivering collateral to over 700 venues and bottleshops around Australia

Melbourne, Australia

- Managing creation and implementation of campaign assets across Digital, Social, Outdoor and Press- Developing acquisition strategy, including writing campaign briefs to creative agencies- Executing and optimising campaigns in alignment with campaign strategy- Copywriting of outdoor headlines, digital, social, press ads and various comms collateral- Creating clear and detailed briefs, scopes, requirements, budgets and timelines- Working with Editorial to deliver engaging content and communications- Understanding of complex business structure, and managing internal stakeholders- Utilisation of ET platform for delivery of email campaigns, and creation of data lists- Understanding end-to-end customer experience, including all digital touchpoints- Planning engagement strategies and customer journeys for future communications- Analysing data and analytics to optimise campaign success- Managing budgets up to $1 million, with a focus on ROI, and subscriber acquisition

Port Melbourne

Managing the entire marketing function, including digital marketing and website design, new product development, brand strategy and all communications.o Managing a team of six designers and developerso Strategy, production and writing of all content - blogs, web copy, video, games, infographics, image posts, competitions and campaignso Creating clear and detailed marketing briefs, scopes, requirements, budgets and timelineso Managing all marketing and communications across all platforms, ensuring exceptional standardo Optimising output and analysing data to increase sales and drive engagemento Implementing Adwords and SEM strategy, PPC, SEO and social sales channelso Managing annual $140K ad spend, plus additional campaign and promotion budgetso Managing external and internal stakeholders, including corporate marketing teams, and agencieso Managing campaign assets across five vendors, two editors, two internal brand websites and all social platformso Devising and implementing all ATL & BTL strategy and campaign activityo Managing brand and pricing strategy to optimise sales and ROI o Driving new product developmento Producing two new, fully responsive websites - including wireframing, UX, information architecture, copy, and art directiono Management of all social media channels, and communication calendarso Creative Director of all competitions, campaigns, applications, and new business developmento Thorough research of the market, including surveys, data analysis and consumer feedbacko Implementing split testing marketing and landing page optimisation

St Kilda

o Presenting (and selling in) technical and creative concepts to clientso Strategy (integrated campaigns, social media, community websites etc)o UX design and wireframingo Budgets, project scoping and management (websites, Facebook applications, mobile applications, games, banners, eDMs etc)o Writing briefs and managing debriefso Interpreting and applying client feedbacko Community managemento SEO reports and implementationo JCRs and project reportso Writing detailed scope and functional spec documents o Time management for developers and creativeo Creating detailed development planso Timelineso Estimateso Brainstorming creative digital ideaso Following and pitching digital trendso Interpreting direction of Account Services and Creative Directorso Knowledge internet & social media toolso Thorough technical understandingo Knowledge of Gantter, Project, Merlin, Axure, Excel, Word, Power Point etc

o Digital copywriting (with an emphasis on SEO)o Briefing creatives and developerso Scoping and managing website projectso Scoping and managing production of banner campaignso Scoping and managing building of Facebook applications and gameso Presenting technical concepts to clientso SEO reports and implementationo JCRs and project reportso Creating Functional Specs and Statement of Work documents o Creating wireframes and user journeyso Time management for developers and creativeo Timelineso Estimateso Brainstorming project feasibilityo Following and pitching digital trendso Interpreting direction of Account Services and Creative Directorso Knowledge of Wordpress, Twitter and other internet & social media toolso Social media strategy

Bachelor Of Arts, History, English, Cultural Studies

Education record