Lucy Hodgson Email & Phone Number

Brighton, England, United Kingdom

Brighton, United Kingdom

Leading the end-to-end management of The Pension Regulators Automatic Enrolment advertising campaign from inception, creative development, production, delivery and measurement.

Brighton, United Kingdom

Account Manager at Killer Creative, an integrated marketing agency in the heart of Brighton specialising in third sector campaigns. I work with charity clients to develop compelling propositions, integrated creative solutions and impactful marketing strategies driven from demographic and behavioural audience insights to create powerful brand experiences that make a difference.

Brighton, United Kingdom

Following the recent merger of two award winning companies Family Investments and Engage Mutual; OneFamily is now one of the largest mutual insurers in the UK, serving one in 12 families with more than £6 billion of assets under management. Reporting to the Head of Media Relations, I managed all areas of social media for the company, including strategy development and implementation, social listening, community management, campaign content creation and analytic reporting to key stakeholders.Key achievements - Managed the transition of bringing all elements of social media in-house, creating and delivering procedures for the company which comply with strict financial regulations. - Developed social media strategy to amplify OneFamily company profile and build understanding and engagement among OneFamily target and existing customer groups.

Crawley

Responsible for leading the development and implementation of the Virgin Holidays Social Media activity in order to drive awareness/preference, brand visibility, engagement and ultimately conversion in line with commercial objectives.Manage the development of the Social Media strategy, reviewing brand and service propositions to maximise consumer advocacy and experience.Project manage the delivery of compelling, innovative campaigns which integrate into the wider marketing activity, designed to target key audience segments.

Crawley

Advertising & Brand DevelopmentResponsible for key integrated advertising campaigns from briefing to delivery across multiple media channels including television, radio, outdoor, print and online. Successful campaigns include; Charlotte Church “I want the world” 2008-2010“Rockstar Service” 2010–2013“We’ve taken off everything we can” Jan 2011-2012.Design and deliver numerous brand communications across the Virgin Holidays group including sponsorship, promotions and advertorials working with media such as ITV Idents, Magic FM radio and The Daily Telegraph. Project ManagementProduce reactive creative promotions and mini campaigns due to industry demands.Responsible for managing one direct report and conducting appraisals and personal development plans.Content & PublishingCreate print material and brochures for trade partners.Produce POS material for retail concessions.Generate content for online digital marketing.Management of Third PartiesManage relationships with key stakeholders such as Universal Orlando Resorts, Walt Disney World Florida and tourist boards. Successfully promoting their destinations through targeted and compelling joint marketing communications, always managing expectations and timescales.Work closely with creative and media agencies, providing them with written briefs and budget for marketing campaigns and activities. Ensure all work is delivered on time and to budget.Liaise closely with legal department to ensure all scripts and communication meets legal requirements.Analysis & ReportingResponsible for the analysis on key integrated campaigns, analysing, reporting & sharing results with the company.

Crawley

London, United Kingdom

London, United Kingdom

9 Month contract