Founder
CurrentProviding philanthropy advice for high-profile talent who want to help shape a better world. More at: www.dogoodwell.co.uk
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@amnesty.org.uk
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Lucy Macnamara is listed as Founder: Do Good. Well. Philanthropy Consultancy at Do Good. Well., based in Hove, England, United Kingdom. AeroLeads shows a work email signal at amnesty.org.uk and a matched LinkedIn profile for Lucy Macnamara.
Lucy Macnamara previously worked as Founder at Do Good. Well. and Volunteer at Care4Calais.
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Hi, I’m Lucy, founder of Do Good. Well. a bespoke philanthropy advisory agency which I set up to help high-profile talent shape a better world with purpose and impact. In a world where talent are overwhelmed with charity requests and there’s uncertainty about reputational risks, I offer a clear path. Unlike conventional advisors, I take a holistic approach by helping clients identify their passions and values, and align these with their profile, brand and audience. Together we create tailored strategies to focus their philanthropy on causes that matter most to them, ensuring that their time, talent, and money is used in the smartest, most effective way, so they can truly Do Good. Well. With over 20 years in the charity world, my journey towards Do Good. Well started at Amnesty International UK, where I spent a decade managing the talent and Ambassadors programme. Having worked closely with some of the most influential figures in entertainment, I saw first-hand the desire many have to give back — but also the challenges they face in doing so effectively. That's why I created Do Good. Well: to help bridge that gap. I’ve built a powerful network and honed the skills to guide talent toward meaningful action. I know what works, and how to drive results that resonate. My passion lies in empowering talent to leverage their unique positions and influence, to create the positive change they wish to see in the world while mitigating reputational and financial risks.My background spans philanthropy, fundraising, creative strategy, and event management. I’m all about delivering results with discretion, creativity, and innovation—while keeping an eye on every detail. Over the years, I’ve had the privilege to work with over 250 incredible artists, including:Riz Ahmed, Gillian Anderson, Gael Garcia Bernal, Kim Cattrall, Jarvis Cocker, Coldplay, Olivia Colman, Jodie Comer, Judi Dench, Dua Lipa, Stephen Fry, Vick Hope, Elton John, Anish Kapoor, Keira Knightley, Annie Lennox, Adrian Lester, Helen Mirren, Liam Neeson, Sophie Okonedo, Romesh Ranganathan, Vanessa Redgrave, Emeli Sandé, Ed Sheeran, Juliet Stevenson, Dave Stewart, Sir Patrick Stewart, Emma Thompson, Mabel, Mumford & Sons, Red Hot Chilli Peppers, Stereophonics, Dave Stewart, Sting, The 1975, U2, Micheal Ward & Vivienne Westwood.Find out more, including client testimonials, at www.dogoodwell.co.uk. Follow me @dogood.well.
Listed skills include Fundraising, Public Relations, Charities, Volunteer Management, and 21 others.
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Hove, England, United Kingdom
Providing philanthropy advice for high-profile talent who want to help shape a better world. More at: www.dogoodwell.co.uk
Supporting local refugees and asylum seekers who have recently arrived in the community.
London, United Kingdom
• Develop, implement and manage the Ambassador’s programme. Recruit high profile artist supporters (including Olivia Colman, Vick Hope, Kaiser Chiefs, Anish Kapoor, Juliet Stevenson, Deborah Frances-White, Nazanin Boniadi, Anita Asante) to become Ambassadors. Create individual relationship strategies and opportunities for potential and existing Ambassadors. • Raise the visibility of Amnesty by recruiting and cultivating high profile artists to promote Amnesty’s work and campaigns, developing creative strategies to engage them to do so. • Manage artist contribution to projects and products including events, campaigns, AV and editorial content. Work closely with internal teams to deliver objectives. • Research, identify and approach prospective artists and industry contacts. Maintain regular engagement, communication and positive relationships with existing and potential supporters.
London
• Developing and implementing artist relationship management strategies for long term engagement.• Executive Producer: ‘Electric Burma’ concert for Aung San Suu Kyi, in Dublin• Researching and securing new talent to support key Amnesty campaigns and events, including the Norway Telethon event which raised £22 million.• Due diligence and compatibility assessment on potential new artist supporters.• Researching and writing cases for support, negotiating with artist management.• Relationship management and nurturing of existing high profile and new artist supporters• General artist liaison work: arranging and accompanying filming, events and media work.• Building relationships with artist management, PR and agents to access wider artist portfolios• Partnering with UK festivals to access and engage new artists.• Developing and managing a process for dealing with artist requests from across the movement.• Managing Art for Amnesty communications including social networking channels and website.
Checking in with friendly phone calls to vulnerable and lonely people who requested support during lockdown.
Assessing grant applications, carrying out telephone interviews and writing reports with recommendations for funding to the trustees.
• Devised and created ideas for Amnesty’s engagement with the tour for consideration by U2.• Managed Amnesty’s tour involvement, including travelling on the worldwide tour as ‘embed’, resulting in 220,000 campaign actions and over 7 million people engaging with Amnesty’s brand.• Monitored, evaluated and consistently improved Amnesty’s impact and visibility on each tour leg.• Wrote regular concert blogs for publishing on Amnesty’s website and social networks, took photos and other AV collateral for use by the entire movement. • Acted as an ambassador for Amnesty, built and maintained relationships with tour personnel, U2’s management and entourage to amplify awareness, understanding and engagement.
Salisbury, United Kingdom
• Wrote and implemented a fundraising strategy to raise funds from UK community sources to support the charity’s work: helping HIV/Aids orphans in Africa and moving children from institutions to loving family environments in Central and Eastern Europe • Project managed new fundraising initiatives and created bespoke fundraising products • Worked closely with celebrities, trustees and patrons to develop an ambassadors’ network• Re-structured, led and managed the Community Fundraising staff team; implementing plans with and through a growing network of volunteers
Brighton, United Kingdom
• Responsible for a gross income budget of £2.4 million• Line management of 4 Fundraising Managers in Kent, Surrey, Sussex and Essex with overall responsibility for the South East Area fundraising team (16 staff)• Developed and implemented Macmillan’s fundraising strategy across the region with emphasis on volunteer fundraising, corporate, major donor, trusts, events and legacies
Brighton, United Kingdom
• Engaged new corporate fundraising support and managed existing corporate relationships• Successful funding applications made to grant making trusts • Developed media strategy, obtained coverage and built relationships with key contacts• Managed the Sussex fundraising team, overseeing and supporting local fundraising events and recruiting new fundraising groups and volunteers
London, United Kingdom
• Project managed supporter involvement in Amnesty’s first ‘Protect the Human’ week. Agreed integrated fundraising and campaigning activities, briefed agencies, managed new material development, systems and communications to support activity during the week• Pitched for, secured and co-managed Charity of the Year corporate partnerships• Wrote and developed a 5-year community fundraising strategy • Created fundraising products for various audiences (groups, faith, youth, individuals)• Selected viable fundraising and awareness projects from frequent proposals• Wrote and delivered a nationwide fundraising workshop
London
• Managed relationships with corporate partners, including the Body Shop• Prepared proposals for partnership and funding• Project managed the White Ribbon Campaign, managed a team of eight servicing over 200 community groups and statutory bodies; prepared a campaign resource pack, liaised with advertising and PR agencies, devised and delivered events, sought corporate sponsorship, developed website; gave talks at Womankind events
London
• The Island: Project managed Amnesty’s involvement in this landmark play, liaised with clients/PR agency, arranged press/VIP evening, promoted membership involvement, research, wrote articles, press releases, approved publication materials• We Know Where You Live: Assisted with organisation of this major comedy and music event. Contributed to meetings with PR agency working on concepts, key messages and logistics, internal liaison to link together the event and campaigning objectives
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Lucy Macnamara works for Do Good. Well..
Lucy Macnamara is listed as Founder: Do Good. Well. Philanthropy Consultancy at Do Good. Well..
AeroLeads has found 1 work email signal at @amnesty.org.uk for Lucy Macnamara at Do Good. Well..
Lucy Macnamara is based in Hove, England, United Kingdom while working with Do Good. Well..
Lucy Macnamara has worked for Do Good. Well., Care4Calais, Amnesty International Uk, Nhs, and Bbc Children In Need Appeal.
You can use AeroLeads to view verified contact signals for Lucy Macnamara at Do Good. Well., including work email, phone, and LinkedIn data when available.
Lucy Macnamara is listed with skills including Fundraising, Public Relations, Charities, Volunteer Management, Nonprofits, Event Management, Corporate Social Responsibility, and Ngos.
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