Do Good. Well.

At Do Good. Well we don't just advise on philanthropy; we reimagine it. We empower high-profile talent to drive meaningful change through strategic philanthropy that aligns with personal values, adding impact through their brand and public platforms. Unlike conventional advisors, we take a holistic approach by integrating your philanthropy with your profile, brand, and audience, ensuring the smart use of your time, talent, and resources. If you could have a million pounds or a million people, which would you choose? What if you had both? Founded by Lucy Macnamara, who has over 20 years of experience in the charity sector, including a decade managing Amnesty International UK's talent and Ambassadors programme — we seamlessly bridge the gap between talent’s desire to contribute and actual involvement. Lucy has extensive experience working with a broad range of high profile talent, from Olivia Colman to Sir Patrick Stewart. Clients include Ellie Goulding, Juliet Stevenson, Romesh Ranganathan, Mabel, Rosie Jones, Vick Hope and Dermot Kennedy. We believe that philanthropy can be both strategic and joyful, encompassing talent’s influence to resonate with their audience while creating real impact. Our expertise ensures that every action — from financial giving, fundraising, strategic partnerships, media and advocacy — is effective and fulfilling. Ensuring due diligence to mitigate reputational risks, we’ll help you focus on what matters, guide you through cause selection, connect you with the right opportunities and giving vehicle, all while ensuring your philanthropic work reflects who you are and what you stand for. So that you can Do Good. Well.