With 15 years of professional design experience, I believe in creating intuitive, accessible digital products that make life simpler – for everyone. Recent work includes:• Financial web appSimplified how Analysts find and download financial data sets with Autonomous.• React prototypes for UX testingDesigned and managed the build to optimise global payment authentication with Ipsos Mori.• Fund research web appDisrupting the investment space with a fund research web app with Alliance Bernstein.• Design Guidelines portalIA and UX design for global payment authentication guideline portal.I am passionate about using strategic, evidence-based design to help elevate businesses further. I develop strong, honest and warm relationships to better understand your goals and identify potential areas of improvement. Through a research-led approach, I have helped businesses achieve huge conversion rate increases, as well as strategising and boosting revenue by uncovering new opportunities for growth. Connecting with the right people is key, I love to work with forward-thinking companies who look to disrupt and challenge their space. Get in touch to discuss what you’re looking to achieve in the future - lucy@caboodle.studioBrand experience includes: AllianceBernstein, HM Gov, Ipsos Mori, Visa, GfK, GAME, Autonomous.