Lucy R. Email & Phone Number

Founder and owner of Lulu’s Boutique N Things with over 12 years of autonomous operation and experience as an independent business owner. Emphasis of maneuvers is on strategic planning, operations, merchandising, and marketing with sales and customer service experience. Independently create customer relations through brand positioning establishing a customer-eccentric culture resulting in rave reviews. Dynamic and results-driven professional deploying marketing and sales initiatives which achieve client satisfaction, preserve brand integrity, and connects with a diverse audience. Implemented creative direction in maintaining the store’s website with up-to-date product specifications and availability. Incorporate marketing concepts to present at public events and trade shows through distribution of promotional materials and marketing collateral.

• Owner, Operator, And Designer

  Lulus Boutique N Things Llc

  May 2012 - Present - Eastern North Carolina

  Logistics Operation: Skilled at the safe handling of business packages from distributor and to the customer using relevant software programs to track deliveries. Implemented and carried out quality control measures ensuring the right order was shipped. Developed internal mechanism accounting for global shipment of production materials. Additionally, confirmed all packages met federal shipping guidelines.Sales and Marketing: Well-developed sense of understanding audiences and tailoring communication appropriately. Experienced in managing ongoing marketing activity to support strategic initiatives on customer insight, financial goals, and brand fit. Created effective methodology in identifying and managing integrated marketing plans in collaboration with sales programs. Developed and implemented a strong referral program increasing visibility.Customer Service and Retention: Drive opportunity development and accurate forecasting of growth opportunities through customer retention. Created an effective customer retention strategy that prove athena value and maintain integrity of customer analysis. Ensure customer satisfaction through well-developed verbal and written communication skills on several electronic platforms. Work with customers to resolve issues ensuring a continued relationship exists.E-Commerce Development: Executed a plan establishing an online purchasing site. Managed a full project life-cycle of strategy, design, development, and implementation. Conduct site analytics to drive growth for key performance indicators (KPIs). Coordinated through social media platforms to spur growth and attract unique visitor traffic. Regularly reviewed competitive websites for product range and marketing initiatives including functionality and customer offerings.