Lucy O'Brien Email & Phone Number

London, United Kingdom

The UK's biggest trade union works to protect and further workers' rights in the public and private sectors. As the sole email manager at UNISON, I'm responsible for managing and delivering strategic communications via email for 1.3M members and 1.4K staff. Involves working with a range of stakeholders to provide effective and strategic communications at crucial moments of the member lifecycle – from joining to retiring.- Set the strategic direction for email: content, data and engagement.- Oversee engagement with members and the public in email, ensuring members are supported and that objectives are met for campaigning, mobilising, participation, learning, organising, recruitment. In 2020, 25M emails were sent: opens increased +48% and clicks increased +84% YoY.- Ensure guidelines and standards for online services and content are met, following public sector bodies' regulations – accessibility, Equality Act 2010, GDPR.- Planned, implemented and oversaw a communications strategy to recruit Labour Party registered supporters during the 2020 leadership election. Recruited over 45,000 registered supporters - an increase of nearly 20,000 from a previous recruitment drive in 2016. - Developing UNISON's understanding of better digital engagement tools and strategies by delivering user-led training and providing advice, guidance and support to staff and union organisers.- Provide user-led training to staff and apprentices on copywriting, content creation, communication guidelines and best practice.

London

- Wrote emails to Keir’s supporter base to inform, engage and persuade.- Contributed to an email fundraising programme that raised £193,000 in three months.

London, United Kingdom

- Wrote engaging and inspiring emails to Labour Party members and supporters.- Used HTML to build, checklist and send mass emails. - Contributed to shaping and developing the Labour Party’s online fundraising and mobilisation strategy.- Planned and created engagement, fundraising and mobilisation messages.- Acted as the contact point for external stakeholders, including LOTO, MPs, parliamentary staff, and other Labour Party departments.

Newcastle Upon Tyne, United Kingdom

- Managed a team of 40 staff members in the Labour Party's National Communications Centre. - Communicated information and procedures to members of staff within the department.- Ensured set standards and targets were achieved. - Reported on the departments daily and weekly achievements to senior stakeholders within the Labour Party, including the GSO and LOTO.

Newcastle Upon Tyne, United Kingdom

Contributed to all aspects of the annual conference including booking travel and accommodation, processing payments and bookings for events, and attending the national conference to provide onsite event support.

Newcastle Upon Tyne, United Kingdom

Delivered outbound phone calls to members and supporters of the Labour Party to obtain relevant data and acquire new members, donations and relationships for the Party.

United Kingdom