Lucy Singleton

Lucy Singleton Email and Phone Number

Head of Brand and Marketing @ McGrath Foundation
Sydney, NSW, AU
Lucy Singleton's Location
Greater Sydney Area, Australia
Lucy Singleton's Contact Details

Lucy Singleton work email

Lucy Singleton personal email

n/a
About Lucy Singleton

I'm a seasoned Marketing Professional who is passionate about building brands, whilst driving positive transformation. With a strong background in blue-chip FMCG environments, (Coca-Cola Company, Unilever, SC Johnson) I have breadth and depth of experience across the full marketing mix, fuelling growth on a wide range of popular brands. Most recently I have enjoyed leading innovation and marketing programs that increase the wellbeing or sustainability credentials of brands and businesses. In my current role I am privileged to be working for CES helping to build the circular economy for beverage packaging in Australia and beyond. As someone who has had a long career in food and beverage marketing, I am really passionate about the opportunity to build strong consumer participation in Container Deposit Schemes through engaging and effective marketing programs . This in turn will help to transform behaviour, reduce landfill and drive the availability of recycled packaging in the market.Most of all I love working with others to deliver ambitious programs that make a real impact.Skills and Experience Includes:Strategy Brand DevelopmentPartnershipsCommunicationsAdvertising and media SustainabilityTeam Leadership

Lucy Singleton's Current Company Details
McGrath Foundation

Mcgrath Foundation

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Head of Brand and Marketing
Sydney, NSW, AU
Website:
mcgrathfoundation.com.au
Employees:
106
Lucy Singleton Work Experience Details
  • Mcgrath Foundation
    Head Of Brand And Marketing
    Mcgrath Foundation
    Sydney, Nsw, Au
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  • Circular Economy Systems (Ces)
    Marketing Manager
    Circular Economy Systems (Ces) Dec 2022 - Present
    Sydney, New South Wales, Australia
    Having spent much of my career building food and beverage brands, I am privileged to have joined the team at CES to help build the circular economy for packaging through container deposit schemes. In this role I am partnering a wide range of talented people to build strong brand awareness and embed sustainable recycling behaviours in the community. This is an area I am hugely passionate about and one I feel very lucky to be working on everyday.With established schemes in Queensland, WA and Victoria a key focus in the role is supporting further participation in these markets, whilst leading the launch and mobilisation of new container deposit schemes around Australia and beyond.Responsibilies include: Marketing Strategy, Partnerships, Agency Leadership, Advertising, Media, Brand Development, Team Leadership
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  • Sc Johnson
    Associate Manager Commercialisation
    Sc Johnson Mar 2021 - Dec 2022
    Sydney, New South Wales, Australia
    In this role I looked after the development of the Ziploc brand in ANZ and a test market for an innovative organic, plant-based hydration beverage B-fit. Ziploc, a challenger brand in ANZ, gained strong share in both Australia and NZ through strong integrated plans and agile optimisation of the promotional strategy. A key highlight was developing a large-scale media partnership with Newscorp (Taste TV, Kidspot) to build awareness and education of Ziploc through the lens of food wastage, smart food storage, reusability and recycling. Responsibilities included: Brand Development, Communications Development, Partnerships, Brand Management, Pricing and Promotional Planning, NPD Process
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  • Your Spark Pty Ltd
    Personal Marketing Specialist
    Your Spark Pty Ltd Nov 2015 - Mar 2021
    Sydney
    I saw an opportunity to blend Marketing skills with Professional Career Development and am proud to have created "Your Spark" and built a reputation for helping people to articulate their career story and transform their impact in job applications/ personal branding. Over 5 years I worked with a close to 800 high-level professionals from a range of industries, with a constant stream of clients from referrals and recommendations. The business helped me to balance work and my young family, but was also hugely rewarding. Through working with so many amazing leaders it also inspired me to continue to grow my own career again. Whilst successful, I missed being part of something bigger and working with cross-functional teams and partners. This led me to take up an opportunity with SC Johnson in early 2021 and I have subsequently closed the business.
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  • The Coca-Cola Company
    Marketing Manager Dairy
    The Coca-Cola Company Oct 2012 - Feb 2015
    Sydney
    This was a job-share position leading the development and validation of new dairy brands from scratch in Australia. This was a rare project and one I am privileged to have been involved in. We led strategic brand development, mix validation and the commercialisation of the launch which involved a complex supply chain, major capital investment, line validation and significant involvement in salesforce and customer engagement. I am proud to say"Barista Bros. " launched July 2014 and has exceeded business targets. It has also been exported to International Markets.The position also included leading the commercial and marketing strategy for other potential future brand launches, including all Product Development, and the Brand Development strategy for Barista Bros.
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  • The Coca-Cola Company
    Marketing Manager Juice & Dairy
    The Coca-Cola Company Feb 2010 - Oct 2011
    Sydney
    In this role I Led the "Goulburn Valley"​ team and strategic NPD within the juice and dairy landscape.The role had 2 direct reports and a strong commercial focus targeting both new business platforms and increasing the profitability of our operational juice and dairy sales model. (chilled and ambient)
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  • The Coca-Cola Company
    Brand Manager Coca-Cola
    The Coca-Cola Company Aug 2008 - Jan 2011
    Sydney, Australia
    This was an exciting hands on position managing a substantial marketing budget and a large number of key business projects and campaigns. This included leadership of NPD initiatives including the strategic re-launch of "mini cans" and development of "celebrations" communications strategy both of which helped to reconnect the Coca-Cola brand with families and lighter users.
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  • The Coca-Cola Company
    Various Brand Manager Roles, Nestea, Pump And Health/Wellbeing Innovation
    The Coca-Cola Company Mar 2006 - Aug 2008
    Sydney, Australia
    I joined Coca-Cola because I was passionate about helping to drive growth within the "Health and Wellbeing"​ Portfolio and innovation streams. Working across Water, Juice and Tea I was fortunate to be involved in groundbreaking launches and global M&A opportunities.
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  • Unilever
    Senior Brand Manager Continental Cup-A-Soup
    Unilever Mar 2003 - Mar 2006
    Sydney, Australia
    This role involved marketing leadership of the profitable Cup-a-Soup portfolio and co-leadership of the business team in conjunction with the Category Manager. I led the development and commercialisation of the award winning "3:30itis" campaign which successfully returned the brand to growth in 2006.I also led the re-development of all 50+ variants to remove MSG and reduce sodium throughout 2005 and the launch and product development of NPD including single serves and flavour innovations.
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  • Unilever
    Graduate Programme And Junior Marketing Roles (Au And Nz)
    Unilever Jan 2000 - Mar 2003
    I was fortunate to be offered a graduate position with Unilever in 2000 and over the first 2 years I held a number of interesting roles in the business, both in Auckland and Sydney. My rotations included roles in marketing, sales and category management and included a 6 month stint as a sales rep managing the whole Unilever Foods Portfolio in New World Auckland- one of the most challenging roles of my career to date. Following this I moved to Sydney and assumed a permanent role in the marketing team working on the Continental and Lipton brands. Both had a high level of local development and global perspective and this sparked my passion for innovation which I have had throughout my career.
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Lucy Singleton Skills

Fmcg Marketing Strategy Marketing Brand Management Customer Insight Brand Development Strategy Marketing Management Marketing Communications Trade Marketing Product Development Personal Branding Fast Moving Consumer Goods Resume Linkedin Marketing Shopper Marketing Business Development Management Digital Marketing Advertising Writing

Lucy Singleton Education Details

Frequently Asked Questions about Lucy Singleton

What company does Lucy Singleton work for?

Lucy Singleton works for Mcgrath Foundation

What is Lucy Singleton's role at the current company?

Lucy Singleton's current role is Head of Brand and Marketing.

What is Lucy Singleton's email address?

Lucy Singleton's email address is lu****@****.ko.com

What schools did Lucy Singleton attend?

Lucy Singleton attended University Of Canterbury, Villa Maria College, Christchurch Nz.

What are some of Lucy Singleton's interests?

Lucy Singleton has interest in Research And Development Projects, Writing, Brand Marketing, Mentoring Others, Food And Nutrition, Health And Wellbeing.

What skills is Lucy Singleton known for?

Lucy Singleton has skills like Fmcg, Marketing Strategy, Marketing, Brand Management, Customer Insight, Brand Development, Strategy, Marketing Management, Marketing Communications, Trade Marketing, Product Development, Personal Branding.

Who are Lucy Singleton's colleagues?

Lucy Singleton's colleagues are Nicole Harris, Amy Pham, Dean Wright, Beth Mclean, Sally Heydon, Samantha Moules, Hayley Chapman.

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