Managing the eCommerce platform for our magazine subscriptions and memberships website. Working with external agencies to develop and improve the site and checkout, managing all web content, customer journeys and UX/UI across the site.Responsible for the Conversion Rate on the platform, developing and leading the CRO & UX strategy and testing roadmap for the website to improve key business KPIs. Working with multiple 3rd party tools to optimise the site for conversion and abandoned journeys.Responsible for developing and leading the SEO strategy, carrying out monthly SEO audits, keyword research and content updates across the site.Managing and training the Junior Web Designer who is responsible for content updates across the site, including but not limited to, building new customer journeys, copywriting, building AB tests, creating and uploading promotional banners and more.

Responsible for developing and leading the eCommerce UX strategy and CRO road map for the eCommerce website. Responsibilities also include line managing the Direct Marketing Assistant, carrying out SEO, supporting the eCommerce Manager with development, managing content on the website and stock management for non-subscription products.

Responsible for managing the online customer journey, optimisations, AB tests and content across the eCommerce website.

Responsible for content management and development of the subscription website to increase acquisition and retention sales.

Managing the brands e-commerce website, stores on eBay and Amazon. This included creating all content across the 3 sites, marketing activity and managing SEO. This role also involved directing photoshoots, managing customer service, fraud detection and fulfilment of the orders on occasion.