Personally chaired by Worldline’s CEO and Deputy CEO, the Worldline Scientific Community has 38 members who represent strong and diverse profiles from across the company. Our main mission is to analyse and understand key trends in society, business and technology and, from this, create valuable strategic insights for our customers.

Developing and supporting WL Mobility Marketplace and WL Tap 2 Use mobility platform for global transit markets to deliver Open Payment Contactless, Account Based Ticketing and Mobility as a Service solutions.

- Leading on Group-wide innovation projects including, product and business model innovation. - Working with start-ups and accelerator programmes to test, pilot and scale-up new technologies. - Digital lead on rail franchise bids, whilst also driving business, product and innovation strategy.- Product management of multi-modal journey planning and ticketing products

- Product Director for multi-modal journey planning and ticketing product, bringing a door-to-door e-commerce customer proposition to public transport users

Lead on digital strategy and developing all customer facing digital products for the UK Bus side of the organisation as it moved to a mobile first approach for its customers nationwide. Major projects focused on:- launch of a UK wide door-to-door journey planning app optimising the use of internal and industry APIs to provide a fast performing and effective app to make travelling by public transport easier- launch of a responsive, cloud hosted platform, locally focused website providing door-to-door multi-modal journey planning, online ticketing and real time information on all bus services- Implementation of a Salesforce CRM system designed around a single customer view to drive relationships, customer retention and revenue - developed the use of social media as a customer service and customer information channel - optimised the on-bus wifi portals for both the customer and the business, factoring in user experience versus business needs and cost control

- Worked with the senior leadership team to deliver the digital transformation strategy for TfL.- Managed a team who developed and delivered the social media strategy for TfL from conception, through the Olympics to BAU, ensuring solid structures and processes were in place to build on, so TfL could utilise social media throughout the organisation - My team also delivered the social media element for all of TfL's marketing campaigns. - In two years we took TfL from 13k to over 2 million followers and ensured there was the necessary cross organisational support in place to maintain, sustain and grow these audiences.

Managed end to end large ATL, BTL and online campaigns for Oyster, Congestion Charging, Cycling, the roll out of Oyster on National Rail and launching the London Overground network with a strong focus on successfully proving the effectiveness of these campaigns.

I developed a good knowledge of all areas of marketing including campaign management, branding, market research, event management, digital marketing and CRM in a target focused, sales driven B2B environment.