Luda Smirnova Email & Phone Number

Romford, England, United Kingdom

- Accountable for customer service, daily operations of the store, track and implement financial quotas for the store and staff based on the stated financial goals, manage store inventory and merchandising, manage stock levels and make key decisions about stock control, organise special promotions, displays and events. - Providing training and support to 14 stores in South East England to achieve customer's email capture and a number of the Gap+ app downloads. Under my supervision stores were able to hit the target email capture by 118% and Gap+ uploads by 189% to target. - Exceeding the highest KPI’s in the company for stores under my supervision and improved it by +5%. This includes average transaction value, units per transaction, conversion, margin. - Raised the store's turnover by increasing the customer's traffic by +5% and it became one of the most profitable in the District.- Improved store sales and made it dominant in the local children's clothing market. Total store sales increased: kids takings grew from 9% to 15% of total store takings, the baby department became a dominant department with an increase from 20% to 33% of entire store takings. Adult’s sales haven’t dropped, which made store sales higher.- Paired up with local charities and helped to raise money and improved disadvantaged people's lives. The District I have managed had one of the highest volunteer hours in the company and applied for many charity grants. The brand gained a good reputation as a part of the local community.

London, England, United Kingdom

Improved customer's journey in the prime locations. Empowered the team that trained people in customer service that helped to increase customer’s loyalty and made the increased and stable sales for a long term.

London, England, United Kingdom

- Set up a new store, planned visual layout, recruited a team, created schedules for deliveries and set up sale targets. Lead the store to the most profitable in the company. Improved the margin with the highest indicators in the company, grew yearly sales by 10%, achieved the lowest controllable expenses in the region.- Took over a challenging store to improve its sales performance. Under my management sales returned to its best performing year, stock losses reduced, premium products became top sellers, stock count accuracy was increased from 75% to 95%, sales increased to 23% v LY. - Improved District stock count accuracy by creating my own planning of the stock counts and my own spreadsheets in order to have as accurate a stock count as possible. The expected stock level was matching the stock count with a variation of +/-5%.

London, England, United Kingdom

Helped running a successful start-up food business.