- Conceptualized PR and integrated marketing communications strategies ranging from corporate/B2B clients to consumer brands.- Executed campaigns for a diverse selection of clients across different industries and audiences.- Created content plans for a mix of social media and PR/traditional media channels.- Developed press releases, articles, copies, and other press materials.- Successfully managed crisis response for a variety of clients and key issues.- Conceptualized and mounted client events such as press conferences, activations, executive luncheons, and conferences.- Built, liaised, and maintained good professional relationships with clients, media, and influencers.

- Developed press releases, articles, copies, and other press materials.- Conceptualized PR and integrated marketing communications strategies- Executed campaigns for a diverse selection of clients across different industries and audiences.- Conceptualized and mounted client events such as press conferences, activations, executive luncheons, and conferences.- Successfully managed crisis response for a variety of clients and key issues.

- Created and curated digital media content in support and of corresponding print content.- Conceptualized, developed and executed digital media campaigns in promotion and partnership with various brands.- Delivered steady growth and engagement rate across social medial channels.- Provided creative and editorial input on Inquirer Lifestyle’s very first millennial-oriented lookbook: “To be You Street Style.”

To Be You / 2bu Lifestyle Section