Luis currently leads Prone S.A. as the General Manager. It is the largest retail chain in Guatemala. It encompasses more than 300 Super 24 stores and various restaurants. He is leading the expansion of the reatail chains for Castillo Hermanos. He has worked in different industries such as consumer products (Procter & Gamble and The Coca-Cola Company) leading Marketing Management for Guatemala and Central America. In addition, he has worked as a Commercial Director for Retail Banking Management and, most recently, he was the General Manager for Almancenes Siman S.A. for more than 9 years, managing the retail business of 4 department stores, 6 cosmetics stores, a centralised distribution center for 100 stores and the commercial strategy for the Country.He has the equivalent of B.A. degree in Marketing, an M.B.A. and a Certificate in International Business.