Luis Afonso Email & Phone Number

Porto, Pt

Porto, Portugal

Portugal

Apparel, community and more.Designed and ethically made in Portugal.Shop at www.sharkandcow.com

Porto Area, Portugal

CEiiA is a Centre of Engineering and Product Development that designs, implements and operates innovative products and systems towards a more sustainable society in high-tech sectors such as Ocean, Space, Automotive and Mobility.Development, management and monitoring of the Communication Plan- Define and manage the media plan- Monitor campaign results and propose investment optimizations- Management, supervision, coordination and contact with external partners: creative agencies,PR, Social Media and Media- Leadership and supervision of internal creative development teamsPublic Relations- Definition and development of PR actions- Coordination, follow-up and management alongside the communication agency.- Launching of press releases- MK of influencersEvents- Planning and event coordination

Porto Area, Portugal

Brand management, managing strategic marketing projects and integrated communication from end to end, defining planning strategies.Clients include: IVDP (wine sector), CCDRN (Governement), Virgin ActiveTemp role.

Buenos Aires, Argentina

- Contacto directo con central de medios, negociacion de medios, agencias de publicidad, productoras,...- Control de presupuestos de Marketing y Publicidad y planes de medios.- Desarrollo de campañas de Online Advertising (email Marketing, Mobile Marketing, Social Media,...)- Planeamiento y ejecución de la estrategia digital de la marca - Implementación y administración de Estrategias de SEM (Search Engine Marketing) y lanzamientos de nuevos productos- Implementacion de la estrategia de SEO (Search Engine Optimización) de los todos los sites de la marca- Administración y moderación de la presencia de la marca en Redes Sociales (Facebook, Youtube, Twitter)'El Caso Mascherano' campaign, now a major case study in Latam:Lápiz de Platino 2009 - innovación y mix de mediosIAB – Interactive Advertising Bureau – OroMejor Campaña Interactiva del Año - 2009Premios Clarín Digital - Plata 2009'Every day the blog site contained new evidence gathered by Dapelo, with a link to Fiat's own website. TV, radio and outdoor ads positioned the story as a soccer scandal, and Fiat's sales soared.' - in Advertising AgeLink: http://adage.com/globalnews/article?article_id=144516Golden DrumBrand Grand Prix - The Mascherano Case – cat, W Advertising campaignsYahoo! Big Idea Chair Award 2010“Caso Mascherano” - FIATEFFIE 2010Categoría Automotriz.Oro: Caso MascheranoPremios Mercurio 2010Mercurio en categoría Bienes Durables – “Caso Mascherano” – FIATWAVE 2010Marketing ViralPLATA: -Caso Mascherano, de Leo Burnett Argentina para Fiat ArgentinaCosméticos, cuidado personal y para uso personal Integrated Campaign PLATA: -Caso Mascherano, de Leo Burnett Argentina para Fiat ArgentinaCoches y automóviles CLIO 2010Campañas IntegradasPlata – “Caso Mascherano” - FIAT

As an Account Manager at AKQA I was working with FIAT UK to deliver results focused in digital strategies that make sense for their business and their consumers. I was commited on bringing innovation to the client in an appropriate and meaningful way to help to communicate to their audience and build their business.Website reviews by respected industry magazines in the UK.What Car? 'featuring a series of world firsts for a car website... very neat, sophisticated and fun,' Contagious magazine 'innovative, simple and beautiful,' Autocar 'easily the most sophisticated website of any car manufacturer' AutoExpress 'the ultimate Fiat dealership.'

The role involved:· managing digital projects for car launches throughout 22 countries in Europe· day-to-day management of specific local market’s projects and maintenance· managing and developing client and local agency’s relationships· close work with the Data&Planning Department· defining resource requirements within the company in-line with project timings· content planning and working alongside the Project Managers and creative department to develop specific assets for local European markets

In my role at ARC, I was responsible for the smooth running and the effective management of the FIAT UK and Alfa Romeo UK interactive projects. I also actively contributed to business development with new ideas and proposals for new projects involved with overall strategy.· taking projects from initial briefing to final presentations and final online stage· daily contact with traffic manager and both the developers and programmers team – briefing new projects and keeping them informed, motivated and enthusiastic· throughout knowledge of competitor activity by keeping up to date with relevant publications and info · client expectation management and prediction of timelines

New Media Maze is a full service media agency that deals with some of the biggest brands in the world. Mash International offers a full range of online marketing, creative and consultancy services to the entertainment industry.

Role included: · To identify and acquire suitable target clients· Marketing Strategy and Sales Plan· Project Management · New Media Consultant Industry Sectors: Fashion, IT, FMCG, Retail, Entertainment.URL: www.dotonesgps.comDot One is one of the biggest Portuguese New Media and Advertising agencies working in areas from marketing and branding, e-business and business consulting to Information Technologies and multimedia.My role at Dot One was split between New Business and Project Management. Heading a team of four, I managed all aspects of the contact with the client:· Taking projects from initial briefing to final presentations and final print or online· Liaising with buyers, printers and clients on all stages of project, ensuring clients’ objectives were met on time and within budget· Responsible for the strategy and creative briefs recommending integrated marketing solutions for clients from traditional advertising campaigns to new media opportunities and advising clients on how advertising, new media and digital (Online, Corporate and Advertising TV, E-Newsletters and Email Marketing) could benefit their companies· Developing integrated marketing and branding solutions for clients including corporate identity, advertising, web design and newsletters· Generate sales through existing clients and new business developmentOn April 2004, I was invited to become Regional Business Manager. During my role I successfully won major new business contracts via detailed proposals and client presentations.

· Market Research, Analysis and Product Positioning· Strategy Development· Production and Events Organisation Industry Sectors: Telecommunications, IT, Public Service, FMCG, Retail, Tourism/Entertainment and Real Estate.URL: www.ska.ptSKA is a reference among local advertising agencies in Porto with huge local and national clients.I’ve learnt a lot about design and advertising including the all-important brief, teamwork, organization and the ability to keep a clear head under stress.I had a strong relationship with all my clients and with the creative team. My job also involved the day-to-day production issues. I helped my clients achieve effective graphic design solutions. I managed the projects through briefs, creative process, conduct meetings and brainstorms, managing internal teams and suppliers, presentations and implementation.

Executive Education, Chief Sustainability Officer

Education record