Luis Afonso work email
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I have 15 years’ experience within major brands in the automotive industry and I had the opportunity to work for the Fiat brand portfolio - Fiat, Alfa Romeo, Ferrari - during 6 years, firstly in the UK (agency side) and then in Argentina (client side). During this time, I had the chance to manage three web platform revolutions, always looking to establish strategic alignment, support & guidance across the brand. Following my return to Portugal, and after a freelance experience, I’ve been working client-side, in an Innovation Center for the Automotive Industry, communicating some of the most interesting projects I’ve been faced with. Additionally, I have sound business development experience and enjoy everyday challenges as part of my role. I’m a self-motivated individual with excellent organizational skills and I’ve profound ability to successfully lead projects. Additionally, I have experience in fully integrated marketing solutions, showroom initiatives, product launches/enhancements and partnership marketing.
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PartnerUnobvious SolutionsPorto, Pt -
Partner & Head Of MarketingUnobvious Solutions Jan 2024 - PresentPorto, Portugal -
Chief Executive OfficerShark And Cow Jan 2022 - PresentPortugalApparel, community and more.Designed and ethically made in Portugal.Shop at www.sharkandcow.com -
Project Development ManagerCeiia // Engineering And Innovation Centre May 2013 - PresentPorto Area, PortugalCEiiA is a Centre of Engineering and Product Development that designs, implements and operates innovative products and systems towards a more sustainable society in high-tech sectors such as Ocean, Space, Automotive and Mobility.Development, management and monitoring of the Communication Plan- Define and manage the media plan- Monitor campaign results and propose investment optimizations- Management, supervision, coordination and contact with external partners: creative agencies,PR, Social Media and Media- Leadership and supervision of internal creative development teamsPublic Relations- Definition and development of PR actions- Coordination, follow-up and management alongside the communication agency.- Launching of press releases- MK of influencersEvents- Planning and event coordination -
Freelance Senior Account Manager (Maternity Cover)Opal Publicidade Nov 2012 - May 2013Porto Area, PortugalBrand management, managing strategic marketing projects and integrated communication from end to end, defining planning strategies.Clients include: IVDP (wine sector), CCDRN (Governement), Virgin ActiveTemp role. -
Marketing CoordinatorFca Latam (Fiat Chrysler Automobiles) Aug 2008 - May 2012Buenos Aires, Argentina- Contacto directo con central de medios, negociacion de medios, agencias de publicidad, productoras,...- Control de presupuestos de Marketing y Publicidad y planes de medios.- Desarrollo de campañas de Online Advertising (email Marketing, Mobile Marketing, Social Media,...)- Planeamiento y ejecución de la estrategia digital de la marca - Implementación y administración de Estrategias de SEM (Search Engine Marketing) y lanzamientos de nuevos productos- Implementacion de la estrategia de SEO (Search Engine Optimización) de los todos los sites de la marca- Administración y moderación de la presencia de la marca en Redes Sociales (Facebook, Youtube, Twitter)'El Caso Mascherano' campaign, now a major case study in Latam:Lápiz de Platino 2009 - innovación y mix de mediosIAB – Interactive Advertising Bureau – OroMejor Campaña Interactiva del Año - 2009Premios Clarín Digital - Plata 2009'Every day the blog site contained new evidence gathered by Dapelo, with a link to Fiat's own website. TV, radio and outdoor ads positioned the story as a soccer scandal, and Fiat's sales soared.' - in Advertising AgeLink: http://adage.com/globalnews/article?article_id=144516Golden DrumBrand Grand Prix - The Mascherano Case – cat, W Advertising campaignsYahoo! Big Idea Chair Award 2010“Caso Mascherano” - FIATEFFIE 2010Categoría Automotriz.Oro: Caso MascheranoPremios Mercurio 2010Mercurio en categoría Bienes Durables – “Caso Mascherano” – FIATWAVE 2010Marketing ViralPLATA: -Caso Mascherano, de Leo Burnett Argentina para Fiat ArgentinaCosméticos, cuidado personal y para uso personal Integrated Campaign PLATA: -Caso Mascherano, de Leo Burnett Argentina para Fiat ArgentinaCoches y automóviles CLIO 2010Campañas IntegradasPlata – “Caso Mascherano” - FIAT -
Account Manager - Fiat Automobiles UkAkqa // London Oct 2007 - Mar 2008As an Account Manager at AKQA I was working with FIAT UK to deliver results focused in digital strategies that make sense for their business and their consumers. I was commited on bringing innovation to the client in an appropriate and meaningful way to help to communicate to their audience and build their business.Website reviews by respected industry magazines in the UK.What Car? 'featuring a series of world firsts for a car website... very neat, sophisticated and fun,' Contagious magazine 'innovative, simple and beautiful,' Autocar 'easily the most sophisticated website of any car manufacturer' AutoExpress 'the ultimate Fiat dealership.' -
Account Manager (For Mazda Motors Europe)Syzygy Aug 2007 - Oct 2007The role involved:· managing digital projects for car launches throughout 22 countries in Europe· day-to-day management of specific local market’s projects and maintenance· managing and developing client and local agency’s relationships· close work with the Data&Planning Department· defining resource requirements within the company in-line with project timings· content planning and working alongside the Project Managers and creative department to develop specific assets for local European markets -
Account Coordinator For Fiat Auto And Alfa Romeo UkArc Worldwide & Leo Burnett Uk 2006 - 2007In my role at ARC, I was responsible for the smooth running and the effective management of the FIAT UK and Alfa Romeo UK interactive projects. I also actively contributed to business development with new ideas and proposals for new projects involved with overall strategy.· taking projects from initial briefing to final presentations and final online stage· daily contact with traffic manager and both the developers and programmers team – briefing new projects and keeping them informed, motivated and enthusiastic· throughout knowledge of competitor activity by keeping up to date with relevant publications and info · client expectation management and prediction of timelines -
Account ManagerMash Media Apr 2006 - Aug 2006New Media Maze is a full service media agency that deals with some of the biggest brands in the world. Mash International offers a full range of online marketing, creative and consultancy services to the entertainment industry. -
Account ManagerDot One Ltd. Aug 2001 - Dec 2004Role included: · To identify and acquire suitable target clients· Marketing Strategy and Sales Plan· Project Management · New Media Consultant Industry Sectors: Fashion, IT, FMCG, Retail, Entertainment.URL: www.dotonesgps.comDot One is one of the biggest Portuguese New Media and Advertising agencies working in areas from marketing and branding, e-business and business consulting to Information Technologies and multimedia.My role at Dot One was split between New Business and Project Management. Heading a team of four, I managed all aspects of the contact with the client:· Taking projects from initial briefing to final presentations and final print or online· Liaising with buyers, printers and clients on all stages of project, ensuring clients’ objectives were met on time and within budget· Responsible for the strategy and creative briefs recommending integrated marketing solutions for clients from traditional advertising campaigns to new media opportunities and advising clients on how advertising, new media and digital (Online, Corporate and Advertising TV, E-Newsletters and Email Marketing) could benefit their companies· Developing integrated marketing and branding solutions for clients including corporate identity, advertising, web design and newsletters· Generate sales through existing clients and new business developmentOn April 2004, I was invited to become Regional Business Manager. During my role I successfully won major new business contracts via detailed proposals and client presentations. -
Account ExecutiveSka Publicidade Sa Jan 2000 - Jun 2001· Market Research, Analysis and Product Positioning· Strategy Development· Production and Events Organisation Industry Sectors: Telecommunications, IT, Public Service, FMCG, Retail, Tourism/Entertainment and Real Estate.URL: www.ska.ptSKA is a reference among local advertising agencies in Porto with huge local and national clients.I’ve learnt a lot about design and advertising including the all-important brief, teamwork, organization and the ability to keep a clear head under stress.I had a strong relationship with all my clients and with the creative team. My job also involved the day-to-day production issues. I helped my clients achieve effective graphic design solutions. I managed the projects through briefs, creative process, conduct meetings and brainstorms, managing internal teams and suppliers, presentations and implementation.
Luis Afonso Skills
Luis Afonso Education Details
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Chief Sustainability Officer
Frequently Asked Questions about Luis Afonso
What company does Luis Afonso work for?
Luis Afonso works for Unobvious Solutions
What is Luis Afonso's role at the current company?
Luis Afonso's current role is Partner.
What is Luis Afonso's email address?
Luis Afonso's email address is lu****@****iia.com
What is Luis Afonso's direct phone number?
Luis Afonso's direct phone number is (415)-645*****
What schools did Luis Afonso attend?
Luis Afonso attended Universidade Católica Portuguesa - Centro Regional Do Porto, Universidade Do Minho.
What are some of Luis Afonso's interests?
Luis Afonso has interest in Motor Racing, Tech, Open Water Padi Diver, Classic Cars.
What skills is Luis Afonso known for?
Luis Afonso has skills like Digital Marketing, Online Advertising, Advertising, Marketing Strategy, Social Media Marketing, Digital Strategy, Online Marketing, Integrated Marketing, Marketing, Sem, Email Marketing, Digital Media.
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Luís Afonso
Creating A Global Network Of Regenerative Agriculture Food Systems |Social & Environmental Entrepreneur | Regenerative Agriculture ConsultantLisbon Metropolitan Area -
Luis Afonso
Lisboa1sorel.pt -
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