Luis Alejandro Acosta Restrepo Email & Phone Number

Antioquia, Colombia

Envigado, Antioquia, Colombia

- Collect, analyze and interpret data related to digital marketing strategies and the company's digital assets; using analytics tools to extract valuable information and provide data-driven recommendations.- Creating and configuring tags and events for the different digital assets (Web & App) using Google Tag Manager, AppsFlyer or Firebase; maintaining and updating existing visualizations to ensure accuracy and usability over time, making continuous improvements, bug fixes and performance optimization.- Coordinate with Product Owners and developers to ensure the integration of analytics tools codes, data layers and tracking pixels in the different digital assets.- Generate regular reports that provide insight into the performance of marketing initiatives, identifying areas for improvement and growth opportunities.

Medellín, Antioquia, Colombia

- Creation, implementation and optimization of digital advertising strategies through Facebook Ads, Google Ads and TikTok Ads platforms with a focus on Growth Marketing. - Data extraction and processing from different sources of information to analyze the conversion funnel of each of the accounts and make timely improvements in their campaigns.- Elaborate regular reports on the results of the accounts' campaign strategies, in order to demonstrate the implementations made, obtain relevant insights and opportunities for improvement for future campaigns.- Ensure the correct consumption of the advertising budget, making timely optimizations in order to obtain the expected results in the different campaigns.- Development of benchmark on competitors' digital advertising strategies, providing insights and plans based on data.- Systematic analysis and improvement of proposals for campaign optimization, aiming at the next best strategic step.

Medellín, Antioquia, Colombia

- Management and coordination of own communications through platforms such as Oracle Responsys, Masivian, Sinch and Salesforce for the different communication initiatives of the company in these fronts. - Management of the budget allocated for communication in own media and paid media, optimizing the optimal consumption of these resources. - Generating regular performance reports on communications sent on a regular basis and on special offer seasons, providing valuable information for decision making. - Collaboration in the design of communication strategies in own media for the financial education front, crisis management at brand level and the different special offers of the company's allies. - Communication with suppliers of the company's own media platforms to ensure their proper functioning.

Trabajé con diferentes marcas realizando distintas actividades de marketing tales como:- Diseño e implementación de estrategias 360 de marketing digital (medios pagos, medios propios y canales orgánicos).- Consolidación de branding y manuales de marca, ajustado a la visión de la marca en el largo plazo.- Extracción de datos a través de Google Analytics y Hubspot para entendimiento de sus iniciativas de marketing.- Propuestas de mejoras de la estrategia de marketing actual, con accionables a implementarse en el corto y largo plazo.

Bachelor'S Degree In Marketing, Marketing

Bachelor'S Degree In International Business

Diplomado En Business Intelligence

Salesforce Marketing Consultant Certification

Inbound Marketing Certificate

Fundamentals Of Graphic Design Course

Basic Aspects Of Project Planning And Management Course

Management Skills Course

Marketing Plan Design Course