Luis Brignoni Email & Phone Number

Miami, Florida, United States

Columbia, Tn

Active investments in the Food and Beverage space.

Miami, Florida, United States

Cultivated and maintained strategic relationships with wholesalers, while skillfully crafting and negotiating annual business plans with key partners and overseeing their execution. Established cross-functional teams across critical departments, resulting in successful product launches and seasonal offerings, while maintaining a robust 35-40% gross profit margin (GP). Provided visionary leadership and direction to accounting, taproom, production, sales, and marketing departments, ensuring precise execution of plans, goal alignment, and relentless pursuit of growth.

Miami, Florida, United States

Key Contributions:- Orchestrated a pivotal partnership with Craft Brew Alliance (CBA), a publicly traded brewery, successfully divesting a 24.5% equity.-Spearheaded negotiations for the sale of the remaining 74.5% equity stake to Craft Brew Alliance in 2018, achieving an impressive 12x Revenue and 30x EBITDA valuation.-Oversaw the seamless integration of both companies, optimizing production, marketing, sales, and support functions within the parent organization.-Collaborated closely with CBA's Executive Leadership Team to craft a comprehensive strategic plan, emphasizing product expansion, resource allocation, and organizational structure for sustained and profitable long-term growth.-Successfully strategized and executed the launch of the flagship product, La Rubia, in Puerto Rico, propelling it to a top-10 ranking based on IRI Scan Data in 2019.-Expertly managed profit and loss (P&L) responsibilities, consistently achieving and exceeding key performance indicators (KPIs) spanning Sales Volume, Revenue, COGS/BBL, Rev/BBL, Commercial Budgets, People Package, EBITDA, and Profitable Returns.-Drove key account management and partnerships, representing and managing relationships with prominent entities such as Whole Foods, Publix, Miami HEAT, Grove Hospitality Group, Norwegian Cruise Lines, and Virgin Cruise Lines.

Miami/Fort Lauderdale Area

Founded and scaled Miami's first craft brewery, inspiring a thriving industry within the Miami-Dade County market. Spearheaded the successful launch of La Rubia, Miami-Dade county's leading craft brand, and other nationally-renowned award-winning beers.Key Contributions:- Formulated and executed a strategic plan that achieved revenue milestones exceeding $1 million in the first FY, with a remarkable growth to over $4.5 million in 2021.- Scaled the organization from a modest team of three to a robust workforce of twenty-five, maintaining exceptional employee retention rates and consistently achieving annual growth exceeding 75% over the past five years.- Spearheaded the creation of a high-performing sales team, implementing comprehensive sales training, reporting systems, and industry-leading standards.-Established a cohesive brand identity, brand stories, brand hierarchy, and brand voice for both the brewery and individual beer brands. Notably, led the successful launch of La Rubia, propelling it to become the premier craft brand in Miami-Dade county and ranking among the top 20 brands based on IRI data.-Fostered strong relationships with distributors and assumed oversight of all sales, marketing, and promotional activities within the marketplace.-Acted as a prominent representative for the company, industry, and community, securing national media coverage on esteemed platforms such as CNBC's Closing Bell, USA Today, Miami Herald, and Esquire Network- among others.

Bachelor Of Business Administration (Bba), International Business

Activities and Societies: American Marketing Association

High School