Victor Castro Email & Phone Number

Miami, FL, US

Miami, FL, United States

Miami/Fort Lauderdale Area

Responsible for managing sales of Cerveza Polar in entire state of Florida.Grew business 28% during 8 months.Successfully negotiated distributorship agreements with Distributors in the state and worked with Distributor Personnel to ensure proper retail execution and compliance with Polar’s retail standards.Assisted in establishing pricing and margins for.

* Responsible for managing Gold Coast Beverage entire sales operation for Mike’s Hard Lemonade which is over 165,000 cases annually. * Business grew over 8% in Year 1 with Mike’s Hard Lemonade* Business up 2% in Year 2 with Mike’s Hard Lemonade * Work in the trade with Distributor Personnel to ensure proper retail execution and Mike’s retail standards.*.

* Responsible for managing all Channels of Trade for Diageo-Guinness USA from Miami to Key West, covering over 5,000 accounts and representing close to 400,000 cases.* Grew business of Diageo-Guinness over 1% during first year.* Successfully launched Parrot Bay and Smirnoff Pouch by closing out distribution in first month of launch.* Worked with.

* Responsible for fourteen direct reports covering over 45 Chain Accounts and 15 Suppliers in Kendall, West Kendall and Doral.* Responsible for New Product Placements, Display Support of Feature Execution, Gaining Incremental Shelf Space, working with Planograms and Incremental Displays.* Territory represented over 800,000 cases and over $18 Million in Net.

* Named On-Premise Manager of the Year for 2009.* Responsible for four direct reports covering over 450 Accounts and 10 Suppliers in South Beach, North Miami Beach, Miami Lakes and Downtown.* Territory represents just under 700,000 cases and roughly $15 Million in Net Sales* Territory trending up 1% in a negatively affected channel due to current economic.

* Responsible for over seeing Distributor Network and Personnel in the Hispanic and Chain Market.* Ensure that Distributor Sales Force execution is to Miller Brewing Co. standards.* Sell and Promote entire Miller Brewing Company Portfolio.* Core Products include Miller Lite, MGD, Miller High Life Franchise, Milwaukee Best Franchise, Pilsner Urquell.

* Grew sales route by 30% by increasing dollar sales from $665,000 to over $950,000.* Sold, maintained and kept current on one of the largest wine portfolios in the country with over 2,000 brands from around the world.* Portfolio also included beer, energy drinks, champagne, coffee and water.* Responsible for maintaining a trade call frequency in the Chain.

* Responsible for visiting existing accounts, opening new accounts, taking an inventory, placing orders, growing the business, setting up sales promotions, and attending events.* Increased existing business over 35% in my first ten months.* Grew account base 8%.* Exceeded quarterly sales goals all three working quarters.* Second Quarter growth +25%.* Third.

Bachelor Of Science, Physical Education

Activities and Societies: Phi Sigma Kappa

Associates In Arts

Diploma, High School/Secondary Diplomas And Certificates

Activities and Societies: Campus Ministry, Key Club and Rowing