Reporting to the Global President, based in France, leading a team of 75 employees including 5 Directorswithin the areas of Sales, Trade Marketing, Marketing and Innovation, Finance, Operation (Supply Chainand Manufacturing) and HR.Responsible for the business in Brazil, developing and implementing the short and long-term strategy focused on delivery positive contribution margin, top line growth.Re structure the organization and change management culture implementation aligned with Strategy.

Responsible for Sales, Trade Marketing, Merchandising, Revenue Management and New Businesses in aR$ 1 billion turnover business, leading a team of 800 direct employees including 9 direct reports – SeniorManagers.Leveraging the growth of the business in Brazil through volume growth in 2019 and maintaining the base volume of the mainstream portfolio in 2020 ensuring the maintenance of share. In addition to promoting an increase volume of the premium portfolio, improving weighted distribution, and reducing out of stock at the points of sale. Generating a double-digit EBITDA in two fiscal years.Structuring and implementation of the new eCommerce model, through the change of logistics operator.Implemented activation tools with the end consumer and shopper through a strategic schedule andfocused on converting new consumers. Resulting in a 200% growth in turnover and volume 2020vs2019and reaching the leadership in eCommerce of the main retail of the Brazilian market (GPA).

Responsible for Sales, Merchandising, Sales Administration in a R$ 2 billion business leading a team of 120 direct employees including 7 direct reports – Senior Managers and 525 third party Merchandising.Leading the process of improving execution at the POS, through distribution increase and implementation of the new Go-to-Market model, generating a 6% growth in the Cargill consumer business, compared to the previous year. Implementation of the first Distributors Excellence Program and skills and tools improvements for the whole Brazil Sales team.

Leadership of the Food Service Business Unit, achieving 15% growth in contribution margin (2016) through Go-To-Market review plan and product innovation in oils and fats product lines, which the volume doubled, and Tomatoes product lines with the installation of a new line with significant cost reduction and gaining visibility in cash & carry (C&C).

Structuring and implementation of the entire commercial operation process for Twinings Ovomaltine Brazil, involving Sales, Route to Market, Trade Marketing and S&OP through the construction of a high-performance team, distribution growth, and launch of new products reaching a volume growth 15%, year after year, in Retail and Food Service.

Review of the Indirect Cargill Channel network, through the implementation of new Distributors and thedevelopment of C&C and Wholesalers, with a 30% increase in sales from 2009 to 2011.

Opening and development of 80 Food Service Regional Distributors and Wholesalers through a clear Go-To-Market strategy and a precise execution of the business plan, promoting the growth of the Cargill and Seara joint venture from 2006 to 2009 with a turnover growth from zero to R$ 80 MM in 3 years.

Responsible for implementing Distributors Excellence Program, open new and rescue current Distributors.

Responsible for structuring Trade Marketing area in Seara Business Unit.

Develop the area through trade marketing plans and promotions for B2B and B2C businesses. Report directly for Commercial Director

Products and Category development for B2B portfolio P&L driven Develop and implement Portfolio Strategy

Suport the Marketing Manager in Products and Category development for B2B portfolioDevelop and implement Portfolio Strategy