Lui De Armas Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Manage and grow key accounts across industry verticals from CPG to Finserv to Entertainment - delivering end-to-end SaaS & managed service creator marketing solutions that empower & streamline our client's creator marketing strategies.

St Louis, Missouri, United States

- Lead client management and execution for 40+ influencer marketing campaigns for Fortune 200 clients like Kraft Heinz, Frito Lay, & Walmart.- Partner with Sales teams to drive renewals and grow key accounts YOY, helping deliver over $2M in incremental revenue across client portfolios since 2021.- Manage multiple direct reports, leading all aspects of their training, development, and growth in project and influencer management throughout campaign execution.

Greater New York City Area

- Lead all influencer marketing & CRM programs across digital channels for ULTRA in the US, delivering YOY growth in social media mentions & earned digital impressions.- Launched MOVEMENT by Michelob ULTRA Live, a series of livestream workouts featuring celebrity guests and trainers, raising $187k for gyms affected by COVID-19 and driving 28M views.- Developed and launched ‘Team ULTRA’, an owned community platform of over 42,000 consumers & everyday athletes driving 1st party data capture & social conversation.- Collaborated with experiential partners to launch Pure Golden Hour Sessions, a livestream concert series featuring artists like MALUMA and driving 8M views in first week.

Greater Atlanta Area

- Analyzed consumer insights and consumption data to develop an incremental brand recruitment strategy for the Coca-Cola Trademark.

Pawtucket, Ri

- Managed day-to-day marketing and product development on all global fan & collector product lines, driving $80 MM in incremental revenue for 2018.- Established the TRANSFORMERS Fan Council - an advisory group of collectors and fan influencers – providing consumer insights to drive new product innovations.

Pawtucket, Ri

- Managed new product development for $60 MM fan-focused toy product line, achieving 40% CAGR since 2013.- Collaborated with global sales teams to launch new toy line in Fall 2016, pushing sales growth +36% YOY by customizing regional product offerings for each market to match different levels of brand awareness.

Pawtucket, Ri

Miami/Fort Lauderdale Area

Assisted Orange Bowl Executive Committee in hosting BCS guests, coordinated events and provided transportation for SEC, NCAA, and BCS executives for both 2013 BCS National Championship and 2014 Orange Bowl.

Coordinated tennis and fitness activities and managed staff for program serving 90 children.

Developed and executed marketing strategies and promotions for Boston area startup.

Greater New York City Area

Helped prepare MLB All Star Game Media Guide and verified statistics, prepared presentations for MLB events, helped design and launch BaseballMemoryLab.com, a social media site for fans.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science (Bs), Marketing, Class Of 2014

Activities and Societies: Hello... Shovelhead! Sketch Comedy, Boston College Freshman League Captain, Phi Alpha Theta, Tenacity Boston.