Luis Esquer Email & Phone Number

Mexico City, CDMX, MX

Houston, Texas, United States

Laredo Y Alrededores, Texas, Estados Unidos

major distributor and wholesaler of leading CPG from USA and Central America, with customers in more than 22 countries around the Globe.The Group represents a leading portfolio of renowned global brands in confectionery and other fast-moving consumer goods from Top Manufacturers like Nestle, Mondelez, Kraft, Quely.

Mexico City, Mexico

Import and distribution of USA and European consumer products in Mexico and Latin America, performing Brand Building activities from importing, distribution, listings, point of sales execution and marketing.

Mexico City

NESCAFE Affordable & Mixes BrandsWork description:- Full responsible for the overall strategy & P&L of the brand, from defining target consumer, product & packing, to shopper & consumer communication.- Annual brand planning development, Creative development for advertising and promotional programs, Media planning, National Sales Convention, Contribute with.

Mexico City

Field Sales Operation Planning & Modern Channels Trade MarketingWork description:- Responsible for the consolidation & communication of the Trade & Shopper plans to the Sales Force Nation Wide.- Responsible for the production & distribution of POP Material & in store activation teams.- Lead local initiatives looking to develop brands within a region.- Lead.

Toronto Y Alrededores, Canadá

Work description:- Customization of the Sales Force Automation Software, involved in the process analysis, design, testing, implementation and evaluation of the new field sales tool.- Worked in coordination with the IBM team responsible for the change management implementation.- Full responsible for the testing & training phases back in Mexico, as was the.

Monterrey Y Alrededores, México

Work description:- Responsible for the consolidation and communication of the brands / Trade initiatives to be executed by the Field Sales team.- Led the team responsible for the distribution of the POP material and the in store activation teams training.- Development and execution of regional brand plans

Mexico City

- Price Clubs & Government stores Sales Responsable

Monterrey Y Alrededores, México

Beverages Category DevelopmentResponsible for the commercial relationship with suppliers like Coca Cola bottlers, Pepsico, Gatorade, Red Bull, etc.Responsible for the assortment, availability, price, promotion & shelf strategy.