I lead a dedicated team focused on transforming brands in the spirits and corporate sectors. We specialize in strategic sales consulting, brand development, and CRM solutions, leveraging our industry expertise and strong connections with chain markets and hospitality brands in Los Angeles. My role centers on guiding growth strategies that maximize client success, elevating brands through innovative CRM architecture, tailored sales training, and leadership development. Committed to helping our clients achieve market impact, I work closely with teams to deliver solutions that drive lasting value and brand influence.

Manage and grow the LA Market brand footprint with focus to brand integrity while delivering for our customers with a focus on CRM integration with both Pipedrive and Salesforce.

Brought on board to Streamline system use and integration while aggressively improving the sale process on the distribution side of the business. All while maintaining Brand integrity and expanding brand reach.- Managing and maintenance of our Sales platform Pipedrive (including reporting, and providing actionable insight)- Direct Contact for larger distribution customers and clients- Maintaining and managing some of our Marketing outlets (website, email, social media reporting)- Provide insight and forecast to create the best possible revenue growth month over month with a direct focus on our customers.

Due to success in ownership of projects and data-driven insight and creating actionable feedback I also moved into a role of managing marketing and overall customer relation specialist.- Managed our drip campaigns and all email efforts including reporting.- Managed our web and social media presence / along with reporting to monthly insight data from our website and our social media accounts.- Became direct point of contact with certain customers.- Managed content creation for our online presence in both photos and video.

- Was brought on board to help streamline system use and integration/migration into Salesforce.- Oversaw and partnered with paradigm company(s) to help streamline use and coach and mentor staff in the use of Salesforce.-Built policies and procedures along with dashboards to create actionable insight from data reporting.- Provided insight to leadership based on monthly reporting and trends I would collect data on.- Provided Business insight so we could move strategically in the marketplace for our brands.

Brought on board to help create the Operations Analyst role within yp.com in regards to the company's digital and printed products. Following Six Sigma process standards to create a 1% or less error rate and streamline our department process in order to provide a better R.O.I. (return on investment) for our customers while focusing on proofing and S.E.O. (search engine optimization) for our web based products. Product scope includes; printed advertisement, online / mobile banners, landing pages, starter and pro websites and email blast campaigns. Driven focus within Salesforce.com integration for company created tools and sites.Including analyzing keyword traffic reports and developing marketing strategies to yield a higher Return on investment.

Managed teams, projects, and daily operations ensuring quality, logistics and executions of select pilot programs I was chosen to lead. Reported on risk and potential exposure with deployable solutions. Including preparing and analysing data based on the level of service, teams scorecards, team manager scorecards and being able to successfully forecast based on said reports. Subject matter expert in collections and home loan modification review for both Fannie Mae and FHA.Groups I lead: Advocacy, Quality Control, Litigation Servicing, Fannie Mae, FHA and Collections along with some pilot teams. Proven track record of success while maintaining compliance and never losing sight of our overall brand delivery for our customers. Including record-setting team performance recognition over multiple months and quarterly reviews. In addition to mentoring multiple associates in order to be promoted within the bank.

Managing up to 4 Lead associates with up to a combined total of 74 direct report associates. Ensure coaching was provided by monitoring calls and Analysing reports. Directly responsible for helping staff the call center as we quickly grew. Maintained high level of customer service while providing sales opportunities to turn what is normally a cost center into a profit center. Worked closely with front-line staff to create better training to improve on reported sales and customers service data. Including creating and piloting a team that would respond to complaints received by way of social media. This proved to be a success and allowed us to offer a new service to our customers. I also developed our save the sale training that helped the company reduce 20% of return / canceled orders the first quarter it was in effect, and about a 10% average reduction the following quarters. The training programs I created are still a staple at the business today.

Responsible for client consulting on product acquisition, Having to be able to accurately Inventory forecast. Conducted training on disaster preparedness and disaster awareness off site at different sites and locations. Responsible for closing Sales and reaching target goals. Introduced survival product line at various trade shows, gave safety talks and demonstrated survival and first aid products to groups of 50 +. Creatively helping change display idea's and marketing tactics to help improve sales through marketing strategies.I completed an EMT (Emergency Medical Technician) course while working here to better provide customers with valuable information on certain first aid supply’s and emergency medical tool knowledge to help me better deliver a greater customer experience while expanding my knowledge in understanding of first aid to better support potential revenue growth. I would meet with high-level executives and board of directors of various companies to explain why our products were a necessity at their site. I carried an overall 90% closing rate on any company site I visited.