Luis Islas Email & Phone Number

Querétaro Y Alrededores, México

Sales that exceed 24 Million Lbs per yearSet up Food Service distributors in Monterrey, Guadalajara, Hermosillo, CD MX Cabo with sales force Work with: Sam’s QRS BAFAR Develop Annual Sales plan New packaging that comply with the Mexican Norms 051 Train Sales force on how to sell Cavendish ProductsClear understanding of Supply Chain Work with Customs Agent in San Diego, Nogales, Laredo, VeracruzAnswer quality issues

Querétaro Y Alrededores, México

Represent Otis Spunkmeyer Aryzta 2008Develop National Sales Distribution Network focused on product differentiation and profitable resultsSale C-Stores and National Retail ChainsProven team player with the ability to line up the appropriate positive results and lidership.Clear understanding of the Fozen Food Industry in Mexico and Central America

Brentwood Tn

• 40 million USD in Sales (05/04) Introduction of 3 products in Sam’s: • Puppy Dog Food, Dog Biscuits, Maintenance• New packaging introduction for Sportsman’s Choice products• Launch Ol´Roy and Special Kitty in Mexico 2004 (Best selling dog food in the U.S.) • Coordinate that the packaging on the import products to complay with the Mexican Nom 051 Work with NYCE in order to obtain a “Constancia”• Train the Promoters team to push the product in Wal Mart • Introduction of Cat food in Soriana, Puppy and Hi Pro dog Food in Soriana.• Report to: Mass Market Director

Blvd. Manuel Ávila Camacho #138 Pisos 4 Y 9 Lomas De Chapultepec Cdmx

Conagra Foods Mexico [Productos del Monte](Grocery Division of ConAgra Fortune # 61.)Growth: Sam’s [03/02] 27% /4.8 to 6.10 million [USD]. Costco [03/02] 30% /2.5 to 3.2 million [USD]Products Sold: Pam, Del Monte, Hunts, La Choy, Knott’s Develop annual business plan for each chain.Negotiated Price increases successfully in 2002 and 2004. Develop new covers and color cases for the club packs. And PromotionsCoordinate that the packaging on the import products to complay with the Mexican Nom 051 Work with NYCE in order to obtain a “Constancia”Used of Retail link [Sam’s] manage Sam’s base on the Margins Develop new Club SKU and control Margin and budget Repor to: Director National Accounts

Blvd. Manuel Ávila Camacho #138 Pisos 4 Y 9

Sales territory: Mexico City-Guatemala-Salvador-Honduras-Nicaragua-Costa Rica-Panama.Develop a sales & marketing plan to up grade and grow the market in: Mexico [2000] 18% 9.5 million USD / Mexico[1999] 14 % 8 million USD./ Mexico[1998] 15% 7 million USD > C.A.[1999] 39 % 2.5 million USD> C.A.[ 1998] 42 % 1.8million USD.Distributor in: APYS: D.F. Monterrey, Puebla,Toluca,Cuernavaca,Querretaro,Cegonzz Monterrey – Ibagaru: Tampico – Veracruz: Dialco – Chihuahua: DipacsaArtrico: Tijuana – Sonora – Coine: Cabo – Mazatlán Exim Caribe: Cancun. Proserv Panama – Cinta Azul Costa Rica – Alipro Guatemala; Sistemas Comestibles Salvador Casa Pellas NicaraguaRun a yield test in McD Guatemala gain the account. /Close sale for all BK restaurants in C. A.Food Service/National Accounts[TRICON – B.K.]/Distribution Centers/HotelsDistributor: D.F. Monterrey, Puebla,Veracruz ,Aguascalientes- Cancún- Mérida – Cabo San Lucas Introduces new value added products and up grade the product mix in Mexico and Central America.Trained distributor’s sales force on product knowledge and advanced sales techniques.Indirect Reports: Distributors Sales ForceReport to: Country Manager

Paseo De Los Tamarindos 400 Bosques De Las Lomas

• Responsible for developing supply chain strategies for KFC and Pizza Hut. • Develop local products {reduced from 46 % to 8 % of our total import portfolio of products} • Run focus groups and sensorial test for the introduction of new products to the chains.• Measure customer product satisfaction and consumer experience at the restaurant • Develop Annual Operating Plan• Set up negotiation base on Cost bars structure to lower prices instability • One direct report.

Master Of Business Administration (Mba), Administración Y Gestión De Empresas

Activities and Societies: Mercadotecnia Global Mercadeo en economías inestables

Bachelor Of Business Administration (B.B.A.)

Activities and Societies: Oratoria Defensa Football Soccer